Insight

2018 has seen us pushing our boundaries and industry expectations more than ever. We are truly blessed and thankful to each and every one of our clients, partners, and team for this incredible journey.

In the span of a year, we were recognised by our fellow peers and the industry by being awarded the Campaign Asia Malaysia Independent Agency of the Year for two consecutive years and A+M Content Marketing Agency of the Year (Local Hero) for our creative ground-breaking solutions.

2018 has also seen an expand in our client portfolio across multiple industries and some of our newly acquired clients include Edaran Tan Chong, Danone, J&J, ookyo, Hong Leong Bank, Heineken, Ryo, and Tohtonku.

Leveraging on our innovative solutions, we make sure to create impactful campaigns that are results-driven for our clients.

Here are some of the top campaigns we have done in 2018:

ookyo

Challenge
Targeting the millennial market and brand presence as Malaysia’s first 100% digital telco.

Strategy
Tapped into the power of Malaysia’s top influencers of different passion to engage with their audience. Created content using trending apps and social media platforms that appealed to the millennials.

Results
A strong presence in the telco industry and an increase in consumers purely from digital initiative.

LANEIGE

Challenge
To promote its latest skincare and cosmetics to digital-savvy consumers and drive them to stores.

Strategy
Conceptualised a series of online-to-offline (O2O) campaigns to engage with fans digitally and to drive them to LANEIGE stores.

Results

  • Launched Malaysia’s first ever interactive Facebook Augmented Reality camera filters
  • An integrated campaign with animated game story under Mission Dew-able that recorded the highest social video views received to date.
  • LANEIGE’s whitening range was the bestselling product range in H1 2017.

Creative Automation

Challenge
Brands needed a solution that could cope with producing high volumes of online banners with existing resources while making sure the relevant messages reach the audience.

Strategy
Developed a custom proprietary system that enabled creative automation on a real-time basis.

Results

  • Over 5000 ads produced monthly compared to the usual 3-4 months production time.
  • Campaign performance improved.
  • All campaigns delivered on time.

Maxis and Sime Darby Property were some of the clients that partnered with us to utilise this tool and saw their display campaigns performance improve. As a result, we were awarded Gold for Best Use of Automation at the A+M MARKies Malaysia 2018.

Here at Kingdom Digital, we are always striving to improve ourselves, not only for the company, but as an industry leader as well. That being said, expect bigger and better things from us!

developer@kingdomdigital.com.my

About developer@kingdomdigital.com.my