The 2019 Dragons of Malaysia Marketing Communications Awards was a memorable one for us. As a first-time entrant, we had the pleasure of receiving 4 Black Dragons, 2 Bronze Dragons and a Gold Dragon for our ookyo’s Epic PUBG Video Campaign in collaboration with Dan Khoo. Here’s what this campaign is all about!
As ookyo is a relatively small and unknown digital telco brand, this campaign was created to increase brand awareness amongst its target audience – young millennials who love playing mobile games. With eSports being the next big thing, we leveraged on the popularity of PlayerUnknown’s Battlegrounds (PUBG) mobile game and conceptualised a real-life PUBG battle to showcase ookyo as the best network for mobile gaming.
To bring this creative concept to life, we collaborated with Malaysian YouTuber Dan Khoo and three influencers with huge followings of their own on different platforms – Faiz Dickie and Talitha Tan on Instagram, and Adam “SparTanker” Faiz on Facebook. This light-hearted video simulates the frustrations players feel when they encounter lag in the middle of a game due to unstable internet connection, which can cost them their winner winner chicken dinner (a term used in PUBG that signifies winning the game).
As a result, this campaign succeeded in lifting brand interest and consideration for ookyo to new heights.
Catch the action here!