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News
Jul 04

Malaysian digital agency Kingdom Digital breaks into Singapore

Kingdom Digital, a Malaysia-based digital and social marketing agency, has expanded into Singapore, marking its first international office outside of Malaysia. Kingdom Digital Singapore will be led by business development director, TS Sanjay (pictured).

Sanjay was previously the group sales director at Singapore Press Holdings (SPH) before joining Kingdom Digital in May this year. He worked with SPH for over 12 years and brings with him extensive experience working in the media and advertising industry. Sanjay said he has been an admirer of Kingdom Digital’s digital work and looks to bring the work for brands and advertisers here. “I am very excited to help with Kingdom Digital’s expansion into Singapore,” he added.

The agency has already begun working with Singapore and regional brands including Mediacorp, Tohtonku, and supplement brand Sangobion under P&G.

According to Kingdom Digital’s CEO Ryan Ong, Singapore is a more “progressive and sophisticated” market compared to Malaysia and also the regional business hub for many brands.

“Thus, it requires a tailored and innovative approach when it comes to helping brands connect with their consumers locally and regionally,” he said, adding that the agency will be making senior hires over the next few months to deliver creative strategies, extending its knowledge, expertise, and creative solutions in the digital and social marketing space.

Currently in Malaysia, the 75-strong team work with prominent brands such as Maxis, Sime Darby Property, Nissan, LANEIGE, HEINEKEN Malaysia and many more. Marketing has reached out to Kingdom Digital for additional information on its launch.

News
Jul 03

Digital & social agency Kingdom Digital opens SG office

Kingdom Digital, an award-winning digital and social marketing agency in Malaysia, has expanded its operations to Singapore. This is the first international office for the independent agency with more regional offices planned.

Kingdom Digital Singapore will be led by TS Sanjay. Sanjay was previously the Group Sales Director at Singapore Press Holdings (SPH), and he is a skilled leader and negotiator with experience working in the media and advertising industry.

“I am very excited to help with Kingdom Digital’s expansion into Singapore. I have long been an admirer of their outstanding digital work and I am sure that this will translate to excellent work being done for brands and advertisers here,” said Sanjay.

Commenting on the launch of the new office, Kingdom Digital’s CEO Ryan Ong, says, “Singapore is a more progressive and sophisticated market compared to Malaysia and it’s also the regional business hub for many brands. Thus, it requires a tailored and innovative approach when it comes to helping brands connect with their consumers locally and regionally. We will be making senior hires over the next few months to help deliver creative strategies, extending our knowledge, expertise, and creative solutions in the digital and social marketing space.”

The agency has already begun working with Singapore and regional brands including Mediacorp, Tohtonku, and Sangobion (Procter and Gamble).

News
Jul 02

Kingdom Digital spreads its wings to Singapore

It seems that Kingdom Digital, a Malaysia-based digital and social marketing agency, has branched out to Singapore.

This is the company’s first foray into international waters and according to industry press, its business development director, TS Sanjay will be at the helm of its new venture.

Marketing Magazine sat down with Kingdom Digital’s CEO, Ryan Ong, to get his thoughts about this new development as the company ventures into a more contemporary yet sophisticated marketplace.

Ong believes that Singapore is as a major hub for South East Asian clients, and the company wants to tap into the market. But of course, the company has already been working with Singapore based clients for a while now, such as MediaCorp.

In terms of the marketplace, Ong feels that in Singapore, as in more mature markets, clients are more daring to explore new digital mediums.

He feels that when it comes to digital experiences, the branding campaigns will ultimately encompass a variety of mediums, events and social media driven initiatives too.

In terms of newfangled technologies like 5G, AR, VR and IoT, Ong feels that the company will continue to propose new approaches to maintain an edge in the industry.

Ong is excited about the venture in Singapore and he hopes that it can be a stepping stone to bigger things.

Kingdom Digital has grown from a 5 man agency to around 80 employees so far. This is a facet of the business that Ong believes has made his company resilient in the face of adversity.

“It’s very important to have good people, and our turnover rates are less than 10 percent, which is something to be proud of,” he said. A lot of it comes down to a company culture that maintains a certain sense of equality and treating everyone like a family.

Moving forward, he feels that Kingdom Digital will have to make sure their creative works keep up with the unrelenting pace of innovation in the marketplace.

“With 5G rolling out soon, marketers will be faced with integrating new media and old media,” he explained. Ong feels that clients, marketers and agencies will have to work together to ensure their creative solutions remain relevant to a more discerning marketplace as well.

According to industry press, the company now has clients such as Maxis, Sime Darby Property, Nissan, LANEIGE and HEINEKEN Malaysia among others.

News
May 30

Kingdom Digital wins 7 awards at the 2019 A+M Agency of the Year Awards

The 2019 A+M Agency of the Year Awards was our most successful AOTY Awards night to-date. It was even more meaningful for us this year as we won 7 awards in total, including two Gold awards for the first time!

We won Gold and Local Hero for Content Marketing AOTY and Direct Marketing AOTY as well as Bronze for Creative AOTY and Social Media Marketing AOTY. Additionally, we won a Bronze The MARKies Award under the category “Most Creative – Digital” for our partnership with ookyo on their “Anything You Want. Unlimited.” influencer engagement campaigns.

These awards serve as positive validation that our hard work over the past year has paid off and strengthens our presence as an award-winning homegrown independent digital agency.

“We’re very proud of our achievements, and we’re incredibly humbled and honoured to be recognised as one of the top agencies in the country,” said Ryan Ong, our Managing Partner. “We’ve gone from strength to strength since the very beginning, and this has not been possible without our talented team and supportive partners and clients.”

The annual A+M Agency of the Year Awards seeks to recognise the best agencies that produce outstanding work for their clients while pushing the marketing and advertising industry’s limits with innovation and creativity.

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