Digital Creative Automation (DCA)

Personalisation at scale Creative at speed

YOUR CHALLENGE

As consumers are getting smarter and digital savvy, relevancy is key to engaging them. Brands need to ensure they are sending the right message at the right time to the right audience, or it will be a missed opportunity. The challenge is achieving this cost effectively, speedily, and without compromising on quality.

OUR SOLUTION

Digital Creative Automation (DCA) is a platform that streamlines the creative and content adaptation process to help brands conquer personalisation through variation, velocity and volume.


HOW IT CAN HELP BRANDS

1. Save on creative man-hours

Instead of the manual one-by-one process, DCA speeds up creative and copy adaptation and reduces human errors.

2. Gain greater & in-depth insights on campaign performance

Test language differences of the same message as well as multiple ad elements to see what really works.

3. Increase campaign digital media performance

With personalisation at scale now made possible with DCA, brands can now target multiple audience segments with variation and velocity, resulting in increased conversions.

DCA can help with adaptation
so creatives can spend more time creating
and digital media buys can achieve cost efficiency.

CASE STUDY

Our Digital Creative Automation (DCA) platform has been successfully adapted to help Grab — an app with multiple merchants, services, and millions of users — with their display ads.

Grab runs multiple campaigns for several of their services at the same time. Traditionally, this would mean creating a large amount of assets which require a larger production scale and higher costs. With our DCA platform, we were able to shorten the banner creation process and allow Grab to focus more on the quality of their ads rather than quantity. This allows Grab to run frequent, cost-efficient, and more personalised campaigns for better performance.

OUTCOME

5000+ ads produced monthly
instead of the normal 3-4 months

Display performance
improved

Gold for Best Use of
Automation at the A+M
MARKies 2018

CLIENTS WHO BENEFIT FROM DCA

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