Consumers are constantly flooded with banner ads, causing them to be selective to the ad they choose to pay attention to. Hence, it’s important for brands to reach the right audience at the right time with the right message in order to cut through the clutter. After all, it’s about building lasting relationships with consumers.
According to a recent research done by Epsilon, consumers are 80% more likely to do business with a company that offers a personalised experience. The research has also found that personalisation is expected and valued by consumers. As such, brands need to move away from a one-size-fits all creative creation and into a dynamic approach.
However, the traditional way of producing a high volume of banners is not only costly; they take a longer time to produce. For example, imagine having:
- 4 types of target audiences
- With 3 key messages
- Targeting 3 different languages
- With the standard sizing of 7 ad sizes
This would create a possibility of over 250 units of banners to be produced for just ONE campaign. What about multiple campaigns running simultaneously? It would mean spending an unthinkable amount of manhours doing nothing but creating and swapping out elements on ad banners in order to meet campaign deadlines.
Introducing: Digital Creative Automation (DCA)
Our Digital Creative Automation (DCA) is an independent custom proprietary system that streamlines the creative creation process to conquer volume, velocity, and variety efficiently without compromising on creativity. Our DCA increases efficiency by enabling multiple variations to be created automatically. This eliminates the need to edit every visual into its own version. With this platform, your brand is able to deploy an assortment of creatives that carry personalised messages to the intended audience at the right time, allowing you to stand out in the competitive world of digital advertising.
How does it help brands?
- Real-time and personalisation
DCA enables brands to react to customers’ interests at a timely manner, as the banner creation process is streamlined. Our tool is able to produce banners with different elements, messaging and even different promotions or USPs to target various groups of people, making it relevant and personal.
- Improves efficiency
DCA speeds up the banner creation process by creating personalised ads in bulk instead of the traditional one-by-one process. As a result, we produce 5000+ ads monthly compared to the usual 3 to 4 months, which saves time and cost without compromising on quality.
“We chose to work with Kingdom Digital because they actually know how digital media works down to the nitty gritty and they were willing to work with us to redesign a new work process, which enabled digital creativity to scale at high volume and velocity. Maxis has worked with Kingdom for over 3 years now and across thousands of campaigns, and there has not been an instance where they haven’t delivered on their promise. How many clients can actually say that?”