Moët Hennessy Diageo Malaysia has appointed Kingdom Digital as the digital agency to handle its Diageo portfolio, specifically Johnnie Walker and Singleton. The appointment was made in September following a pitch in April.
“We are thrilled to partner with Kingdom Digital,” said Rajesh Joshi, Marketing Director of Moët Hennessy Diageo Malaysia, Diageo Brands. “The agency has demonstrated a good understanding of our brands, digital strategy, and goals in driving our business forward through innovative ideas. We look forward to producing campaigns that resonate well with our brands’ audiences and deliver exciting work for the Malaysian market.”
Kingdom Digital will be responsible for assisting both Johnnie Walker and Singleton brands in their content planning and creation, creative development, along with social media management and performance analysis. The appointment is for a period of four months, with the possibility for extension.
“It’s an honor for us to work with such esteemed brands,” said Ryan Ong, Kingdom Digital’s CEO. “Through this partnership, we are confident that we’ll be able to assist Johnnie Walker and Singleton in strengthening their brand awareness and expanding their reach through a more digital-first approach.”
One of the agency’s first campaigns for the Johnnie Walker brand includes promoting their newly-launched limited-edition John Walker & Sons XR 21 – The Legacy Collection. The latest collection aims to celebrate the rich heritage and diversity of the Malaysian Chinese communities.
To support this, Kingdom Digital produced a short, animated video that centered on the intricate heritage of the Cantonese, Hakka, and Hokkien clans. The video was released in early November on Johnnie Walker’s Facebook.
The second phase of the XR 21 Legacy Collection campaign, set to roll out in December, will focus on a few other Chinese communities. Aside from digital asset development and video production for the campaign, Kingdom Digital will also be leveraging Johnnie Walker’s social media channels for further visibility.