We won a Gold and a Bronze award at the recent Mob-Ex Awards 2020! It’s an honour to be within the league of other strong contenders from the South Asian, Southeast Asian, and ANZ regions and have our work recognised as one of the most creative and strategic mobile marketing campaigns.
Take a look at our award-winning and shortlisted campaigns:
ookyo x Dan Khoo PUBG campaign
Awarded Gold for Best Use of KOL
Digital telco ookyo was keen on building its brand presence among the millennial market. Leveraging on the insight that eSports was becoming a popular activity among this audience, we collaborated with renowned YouTuber Dan Khoo and other gaming influencers – Faiz Dickie, Adam “SparTanker” Faiz, Talitha Tan, and Ernest Ng – to create an entertaining real-life PUBG video.
Nutox Wheel of Radiance CNY campaign
Awarded Bronze for Best Use of Mobile – Beauty
Shortlisted for Best User Experience
To help Nutox connect with its audience and stay relevant during the festive period, we launched a dedicated microsite where users could create personalised ang pows and share them with their loved ones. To increase interaction, we also created the ‘Wheel of Radiance’ game, where users could spin the digitised wheel for a chance at winning Nutox prizes.
LANEIGE Cica Hunt: A WebAR campaign
Shortlisted for Best Use of Interactive Media / AR & VR
Shortlisted for Most Innovative Use of Mobile Technology
To help LANEIGE bring awareness to its Cica Sleeping Mask, we conceptualised a fun, innovative campaign which centred on educating consumers on the unique ‘Cica’ ingredient. We personified ‘Cica’ as the main character in a location-enabled web-based AR game.
Gery: #ConfirmedSatisfied content strategy
Shortlisted for Best Social Media Strategy
As Gery Malaysia was looking to raise its brand awareness among Malaysians, we conceptualised “#ConfirmedSatisfied” – a social media strategy where we animated Gery’s Cheese Crackers and Chocolatos snacks into cute characters to increase the brand’s relatability. These characters were featured in quirky situations and viral social media trends paired with witty Malaysian slangs which resonated well with its audience.
