Kuala Lumpur, Malaysia – Malaysia-based social media agency Kingdom Digital has unveiled its subsidiary Rockstar Digital, and for the sister company’s inaugural account, it has won the businesses of a telecommunications firm in the country, TIME dotCom (TIME).
TIME offers a full suite of domestic and international connectivity, and data center solutions to the wholesale, enterprise, and retail markets, and also delivers fiber network solutions and value-added services.
The new partnership will see Rockstar managing the telco’s social media business which will run for a period of one year, with the option to extend for another. The appointment was won after a competitive pitch.
According to Ryan Ong, the CEO of Kingdom Digital Group, the team is thrilled to work with the prominent broadband provider and that it is a fitting time to introduce Rockstar Digital to the industry.
“Rockstar Digital was established to help challenger brands like TIME innovate and lead with consumer-first approach and ideation. Brands that partner with Rockstar can expect a brave and bold digital strategy and execution. We look forward to taking their social media game to the next level,” said Ong.
Meanwhile, Andrew Yeoh, TIME’s head of marketing, said that they appointed Rockstar amid fierce competition because of their structured and strategic understanding of the telco landscape, as well as their bold and fresh approach to social platforms, supported by robust data and in-depth insights.
“The Rockstar team went above and beyond with a strategy that thrilled and terrified us in equal measure. It showed us the path forward to differentiate and carve out our own distinctive space in a social sphere dominated by giants. In short, when the entire category zigs, we will zag,” said Yeoh.
Kingdom Digital Group’s Head of Strategy Edmund Lou commented, “Our strategy is to position TIME as a lifestyle enabler, one that puts consumers first by enabling them to live more and gain endless experiences through timeless possibilities offered by the Internet.”
