Nissan has launched a digital campaign titled “My One Better Than Your One” to celebrate Chinese New Year.
Conceptualized by Kingdom Digital, four-and-a-half minute spot tells the story of two brothers and their families arriving at their parents’ home for a reunion lunch.
The families engage in a series of bragging and arguments over the course of lunch, where the brothers and their wives take turns to outdo one another about how their lives are better than the other.
Client: Edaran Tan Chong Motor Sdn. Bhd. & NISSAN Malaysia
Deputy General Manager, Marketing Communications: Phang Rick Kee
Senior Manager, Marketing Communications: Debbie Lim
Senior Digital Marketing Executive, Marketing Communications: Chen Shen Chieh
Digital agency: Kingdom Digital
Head of Digital: Steven Yap
Head of Strategy: Edmund Lou
Sr. Digital Account Manager: Lim Tan Ting
Digital Art Director: Anson Chiam
Digital Content Writer: Sim Pei Xuan
Production House: Clic Production