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With Chinese New Year just around the corner, it is important to think outside of the box in order to capture our audiences. HUAT can we do? Take a look at some of these campaigns that we’ve created for our clients that use fun and engaging mechanics to bring on the CNY mood.

Nutox
Let Youth Bloom this Chinese New Year with this fun game! Utilising two randomisers hosted on microsite, a youthful board game was created in which you can roll a dice to get a surprise every day. It could be a Zodiac forecast, exclusive voucher codes, or exclusive Nutox prizes. If you want more tries, all you need to do is share the game with your friends. What are you waiting for? Take a roll at it!

OLDTOWN White Coffee
Can millennials relate to Chinese New Year sayings? Celebrate the year of the rat with these adorable OLDTOWN White Coffee GIF stickers which use punny Chinese phrases complete with millennial translations. Just snap a picture of an OLDTOWN White Coffee CNY Twin Pack, stick a cute GIF sticker, and tag them on Instagram. You could stand a chance to win RM388 cash and exclusive Shopee e-vouchers!

Kingdom Digital

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