Digital Creative Automation (DCA)

Personalisation at scale
Creative at speed

YOUR CHALLENGE

As consumers are getting smarter and digital savvy, relevancy is key to engaging them. Brands need to ensure they are sending the right message at the right time to the right audience, or it will be missed opportunity. The challenge is achieving this cost effectively, speedily, and without compromising on quality.

OUR SOLUTION

Digital Creative Automation (DCA) is a service utilising our proprietary system that streamlines the creative and content adaptation process  to help brands conquer personalisation through variation, velocity, and volume.


HOW IT CAN HELP BRANDS?

1. Increase digital media performance

  • Target multiple segments with variation and velocity in creative and copy adaptation
  • Increase clickthrough rates and conversions with personalisation

2. Greater & In-Depth Insights

  • Test language differences of the same message
  • Test multiple audience segments
  • Test creative variations for effectiveness at speed

3. Save creative man-hours

  • Free up creatives for higher-value tasks
  • Speed up creative and copy adaptation
  • Reduce human errors

With DCA, personalisation is made possible
for brands cost efficiently and at speed,
all while delivering improved clickthrough
rates and conversions.

With DCA,personalisation is
made possible for brands
cost efficiently and at speed,
all while delivering improved
clickthrough rates and conversions.

CASE STUDY

Our Digital Creative Automation (DCA) service has been integrated successfully with Grab to tailor their display ads across all their digital platforms.

Grab runs multiple campaigns for several of their services at the same time. Traditionally, this would mean creating a large amount of assets which require longer production time and higher costs. With DCA, we were able to shorten the digital ad creation process and allow Grab to focus more on the quality of their ads. This allows Grab to run frequent and more personalised campaigns for better performance, cost-efficiently.

OUTCOME

5000+ ads produced monthly
instead of the normal 3-4 months

Display performance
improved

Gold for Best Use of
Automation at the A+M
MARKies 2018

BRANDS THAT BENEFIT FROM DCA

OUR WORK

See what we can do.

WANT TO KNOW HOW YOU CAN UTILISE OUR DCA?

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