Digital Creative Automation (DCA)
Personalisation at scale Creative at speed
Digital Creative Automation (DCA) is a service utilising our proprietary system that streamlines the creative and content adaptation process to help brands conquer personalisation through variation, velocity, and volume.
HOW IT CAN HELP BRANDS?
1. Increase digital media performance
- Target multiple segments with variation and velocity in creative and copy adaptation
- Increase clickthrough rates and conversions with personalisation
2. Greater & In-Depth Insights
- Test language differences of the same message
- Test multiple audience segments
- Test creative variations for effectiveness at speed
3. Save creative man-hours
- Free up creatives for higher-value tasks
- Speed up creative and copy adaptation
- Reduce human errors
With DCA, personalisation is made possible
for brands cost efficiently and at speed,
all while delivering improved clickthrough
rates and conversions.
With DCA,personalisation is
made possible for brands
cost efficiently and at speed,
all while delivering improved
clickthrough rates and conversions.
Our Digital Creative Automation (DCA) service has been integrated successfully with Grab to tailor their display ads across all their digital platforms.
Grab runs multiple campaigns for several of their services at the same time. Traditionally, this would mean creating a large amount of assets which require longer production time and higher costs. With DCA, we were able to shorten the digital ad creation process and allow Grab to focus more on the quality of their ads. This allows Grab to run frequent and more personalised campaigns for better performance, cost-efficiently.
5000+ ads produced monthly
instead of the normal 3-4 months
Gold for Best Use of
Automation at the A+M
See what we can do.