Connecting BOH with its Communi-tea via Social Media
BOH, very own tea brand, wanted to ramp up the social engagement with its existing and new fan base on Facebook and Instagram.
We found that BOH’s followers are extremely loyal, and these tea lovers form a diverse range of audience aged between 18-65. Leveraging on BOH’s brand voice, we created a witty yet friendly social persona to drive product awareness and connect with its online community.
A series of custom content was put together to showcase BOH has the perfect tea for the different moments in one’s day. Various engagement mechanics such as contest, questions, and polls were incorporated, allowing fans to experience and interact with the brand on a more personal level.
Relevant content drives positive interaction
Average engagement rate increased by 32% within 5 months, a new benchmark for BOH
“Thank you Kingdom Digital for the excellent work you have done for our social media platforms. The team listened to our requirements and produced engaging content supported by beautiful visuals that resonated well with our audience.”
Aina Ramly, Deputy Head of Marketing, BOH Malaysia