ENHANCES ONLINE BRAND PRESENCE
Coway is the market leader in the water and air industry in Korea and they are hoping to achieve a similar status in Malaysia. However, there are many major players in the local industry and they need to stand out from the competition. To achieve that, they wanted a complete website overhaul –
a refreshed look and feel that is professional, contemporary and friendly.
Leveraging on Coway’s corporate identity and brand guidelines, we redesigned the entire website with a sharp, minimalist look that reflects the high quality, exceptional design of their products, technologies as well as the rich history behind the brand.
The responsive design made the website navigation intuitive and easy to use. Information was clearly presented to lead users from one page to the next to encourage further understanding about the brand and its products.
“Thank you for the fantastic work on our new website, it’s beautiful, intuitive, insightful and informative. We love it and are proud of our new corporate site. So, on behalf of the entire Coway family, I want to express my deepest gratitude to Kingdom Digital for the professionalism and passion showed in this project.”
Ryan Jung, Head of Division, Marketing & D&I