SHAPING BRAND PERCEPTION WITH SOCIAL MEDIA
Products made in China are often associated with being poor in quality, and as Haier originates from China, the brand was affected by this general perception.
However, nothing could be further from the truth.
Haier has been named the number one global home appliance brand for the last six years, and has a global footprint across Asia, Europe and America.
Our challenges? How do we change the target audience’s perceptions towards Haier?
How do we communicate the brand story so that it is relevant to the target audience and they would feel a connection to the brand?