With 8 rawr-ing chapters, audiences were tasked to cross borders between UIP website and Facebook to hunt for answers to unlock their escape routes on the Jurassic World “DINO-VENTURE” contest. This contest aimed to attract existing Jurassic Park fans as well as encourage new audiences to watch Jurassic World.
Separating into 8 chapters, storylines were crafted based on the original trailer with a simple concept whereby users were to unlock their escape route from the Indominus Rex. Enhancements were added with the original scenes from the trailer being displayed in the background.
The team embedded elements from the movie into the contest mechanics and created an interactive gameplay for the participants.
With a simple yet engaging gameplay mechanics whereby participants were directed to cross borders from the contest site to UIP’s Facebook to search for clues to unlock their escape routes.
4000 total gameplays.
25% increase in unique visitors to UIP official website.