Laneige

Social & Content Campaigns

Digital-led Campaigns for a DigitallySavvy Audience

CHALLENGE

LANEIGE was looking for inventive ways to promote its latestskincare and cosmetics products to its digitally savvy customers.

Strategy

We conceptualised a series of online-to-offline(O2O) campaigns backed by integrated strategyin order to engage with fans digitally and leadthem to LANEIGE stores.

Execution

Instead of the typical “educational” pieces, we chose to educate LANEIGE consumers in a more lighthearted and fun way – through digital engagements and interactions. Each campaign was uniquely put together to showcase the products’ USPs and KSPs across multiple digital platforms.

RESULTS

LANEIGE’s Whitening range was the
bestselling product range
in H1 2017

For our
Mission Dew-able campaign –
the highest social video views
received yet!

Check out these campaigns

Mission Dew-able
Edutainment Game

Great Mornings
First-of-its-kind Digital Flatlay Contest

BB Universe
Content Marketing

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