Digital-led Campaigns for a Digitally Savvy Audience
LANEIGE was looking for inventive ways to promote its latest skincare and cosmetics products to its digitally savvy customers.
We conceptualised a series of online-to-offline (O2O) campaigns backed by integrated strategy in order to engage with fans digitally and lead them to LANEIGE stores.
Instead of the typical “educational” pieces, we chose to educate LANEIGE consumers in a more lighthearted and fun way – through digital engagements and interactions. Each campaign was uniquely put together to showcase the products’ USPs and KSPs across multiple digital platforms.
LANEIGE’s Whitening range was the bestselling product range
in H1 2017
Mission Dew-able campaign – the highest social video views
Check out these campaigns
First-of-its-kind Digital Flatlay Contest