Delivering Creativity At Scale for Maxis
CHALLENGE
Maxis needed a solution that would help them produce high volume of
digital display ads and optimise creative on the fly. Other than that, the telco brand was
looking for innovative executions for its display campaigns in order to capture consumers’ attention.

Strategy
Working closely with Maxis, we redesigned and
streamlined the creative creation process to
conquer volume, velocity, and variety.
Execution
We utilised our state-of-the-art automated system that enabled the team to generate hundreds of variations of web banners on a real-time basis. Additionally, we continuously pushed the creative boundaries by exploring unique ad formats and producing fresh ideas for a wide range of display ads – from banner ads to Out-of-Home (OOH) digital displays.

RESULTS

5000+ ads produced monthly.
Normally this requires 3-4 months’
production time

Improved
campaign performance

On time delivery,
ensuring all campaign
deadlines are met
