Maxis Malaysia

Digital Display Ads

Delivering Creativity At Scale for Maxis

CHALLENGE

Maxis needed a solution that would help them produce high volume ofdigital display ads and optimise creative on the fly. Other than that, the telco brand waslooking for innovative executions for its display campaigns in order to capture consumers’ attention.

Strategy

Working closely with Maxis, we redesigned andstreamlined the creative creation process toconquer volume, velocity, and variety.

Execution

We utilised our state-of-the-art automated system that enabled the team to generate hundreds of variations of web banners on a real-time basis. Additionally, we continuously pushed the creative boundaries by exploring unique ad formats and producing fresh ideas for a wide range of display ads – from banner ads to Out-of-Home (OOH) digital displays.

RESULTS

5000+ ads produced monthly.
Normally this requires 3-4 months’
production time

Improved
campaign performance

On time delivery,
ensuring all campaign
deadlines are met

Awarded Gold for
Best Use of Automation at the A+M MARKies Malaysia 2018

Check out these creative executions

First 360° Cinema
Banner Ad

Never-Ending
Banner

Interactive
Game Banner

OOH
Display

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