Maxis needed a solution that would help them produce high volume of digital display ads and optimise creative on the fly. Other than that, the telco brand was looking for innovative executions for its display campaigns in order to capture consumers’ attention.
Working closely with Maxis, we redesigned and streamlined the creative creation process to conquer volume, velocity, and variety.
We utilised our state-of-the-art automated system that enabled the team to generate hundreds of variations of web banners on a real-time basis. Additionally, we continuously pushed the creative boundaries by exploring unique ad formats and producing fresh ideas for a wide range of display ads – from banner ads to Out-of-Home (OOH) digital displays.
5000+ ads produced monthly. Normally this requires 3-4 months’ production time
Improved campaign performance
On time delivery, ensuring all campaign deadlines are met
Awarded Gold for Best Use of Automation at the A+M MARKies Malaysia 2018