Nanowhite

Social Content Campaign

#Nanowhite14DaysChallenge MICRO-INFLUENCER CAMPAIGN

CHALLENGE

Nanowhite wanted to increase awareness and reinforce their brand’s Dark Spot Corrective Serum as a trustable whitening serum in the market.

STRATEGY

We took the product’s claim that it could make a difference within 14 days and turned it into a challenge.

EXECUTION

Reaching out to 10 influencers, we got them to document their #Nanowhite14DaysChallenge journey starting from pre-product, which included DIY skin hacks, to post-product on their social media.

RESULTS

(Nov & Dec)
Average sales YOY

Total FB engagement

IG video
engagement rate

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