Nescafé Mountain Wash

Website Development

Engaging & Animated Website
Brings Decaf Coffee To Life

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INSIGHTS

Nescafe Malaysia has a strong heritage in producing deliciously rich coffee. In 2015, the brand launched its first decaffeinated coffee the Nescafe Mountain Wash, inspired by the traditional Vietnamese practices. However, decaffeinated coffee was not very receptive locally as some find it lacking in taste. In addition, this new coffee was only available online. So how do we generate purchase intention while educating the customers the story of Nescafe Mountain Wash?

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STRATEGY

We provided an engaging platform for Nescafe Malaysia to bring customers on a journey of discovery about the Mountain Wash’s origins and the secrets behind the delicious coffee. A responsive microsite was built in which every chapter portray the product in a visually impactful way. To maintain attention span, parallax animations were injected into the website, resulting in a motion picture experience coupled with realistic depth of field effects. The website was brought to life by the wonders of HTML5!

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We were honoured to be shortlisted by A+M
as a Finalist in the MARKies 2016 for

Best Idea – Web Design

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