INFLUENCER-LED ENGAGEMENT CAMPAIGNS AIMED AT MILLENNIALS
CHALLENGE
ookyo was looking to create brand presence as Malaysia’s first 100% digital telco targeting the millennial market.
STRATEGY
As content creators are a crucial part of new media, we engaged a variety of influencers to reach out to millennials purely from digital initiatives.
Execution
We lined up a series of campaigns that not only featured millennial influencers from different social channels, but also utilised their unique passions and skills that ranged from gaming and comedy to editing wizardry. One of our campaigns even featured Malaysia’s Youth and Sports Minister YB Syed Saddiq!
RESULTS
Fastest-growing brand
within its 1st month
Preferred brand
for millennials
The conversion rate
Dragons of Malaysia 2019
ookyo x Dan Khoo
- Awarded Gold
for 'Best Entertainment Campaign'
Festival of Media APAC 2020
ookyo x Dan Khoo
- Awarded Silver for 'Best Use of Talent'
ALLOW US TO FLEX WITH THESE FUN VIDEOS:
CHECK OUT THIS CAMPAIGN WE DID
+603 7710 0211
enquiry@kingdomdigital.com.my