Branded Content and Digital Campaign

INFLUENCER-LED ENGAGEMENT CAMPAIGNS AIMED AT MILLENNIALS

CHALLENGE

ookyo was looking to create brand presenceas Malaysia’s first 100% digital telco targeting the millennial market.

STRATEGY

As content creators are a crucial part of new media, we engaged a variety of influencers to reach out to millennials purely from digital initiatives.

Execution

We lined up a series of campaigns that not only featured millennial influencers from different social channels, but also utilised their unique passions and skills that ranged from gaming and comedy to editing wizardry. One of our campaigns even featured Malaysia’s Youth and Sports Minister YB Syed Saddiq!

RESULTS

Results 1

Fastest-growing brand within its 1st month

Results 2

Preferred brand for millennials

Results 3

The conversion rate

Results 3

Dragons of Malaysia 2019
ookyo x Dan Khoo - Awarded Gold
for 'Best Entertainment Campaign'

Results 3

Festival of Media APAC 2020
ookyo x Dan Khoo - Awarded Silver
for 'Best Use of Talent'

ALLOW US TO FLEX WITH THESE FUN VIDEOS:

CHECK OUT THIS CAMPAIGN WE DID

ookyo x MSL Tournament Season 2
Digital Campaign

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