Digital Campaign

ENGAGING MOBILE GAMERS THROUGH MSL TOURNAMENT SEASON 2

CHALLENGE

ookyo wanted to strengthen their brand presence andreach a wider range of mobile gamers nationwide.

STRATEGY

We leveraged on one of the top mobile games (Mobile Legends) in Malaysia, and Southeast Asia’s most popular mobile gaming tournament (MSL).

Execution

By providing support in terms of creative vision and content development, we engaged with the top MSL players as well as the gaming community throughout the entire event.


RESULTS

Results 1

Peak live viewers

Results 2

Clicks from brand search

Results 3

Increased sign-ups

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