Branded Content and Digital Campaign
INFLUENCER-LED ENGAGEMENT CAMPAIGNS AIMED AT MILLENNIALS
ookyo was looking to create brand presence
as Malaysia’s first 100% digital telco targeting the millennial market.
As content creators are a crucial part of new media, we engaged a variety of influencers to reach out to millennials purely from digital initiatives.
We lined up a series of campaigns that not only featured millennial influencers from different social channels, but also utilised their unique passions and skills that ranged from gaming and comedy to editing wizardry. One of our campaigns even featured Malaysia’s Youth and Sports Minister YB Syed Saddiq!
within its 1st month
The conversion rate