Oxford Fajar

Website Development

Modern, Dynamic and User-friendly

INSIGHTS

Oxford Fajar is one of the oldest and largest publishing houses in Malaysia, who publishes an extensive list of publications across the different subjects and languages. They wanted a complete makeover for its website as it was suffering from the following reasons:

  • Outdated design and navigation – making it unappealing for younger audience and information searching a tedious task
  • Issues with CMS system – The client found it difficult to update new publications and that it wasn’t user-friendly

Therefore, the challenge was to find a way to re-establish Oxford Fajar’s identity digitally as a quality publisher, and to provide an effective solution for the issues above.

STRATEGY

To visually reflect Oxford Fajar’s brand image as a modern and dynamic publisher, we made major changes to the website to give it an updated look and feel. The responsive layout and the integration of search engine allowed users to easily view and browse for titles available. A functional and hassle-free CMS was custom-built for Oxford Fajar, which made it effortless for the clients to update the site with new publications or latest information. We also enhanced the website to be SEO-friendly, making it easily searchable with relevant content.

RESULTS

Our efforts revitalised Oxford Fajar’s presence in the digital sphere, which attracted both new visits and return of its target audience.

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