CREATING HYPE FOR RYO’S OFFICIAL LAUNCH
Ryo wanted to create brand awareness, promote visibility,
and create hype for the brand’s official launch in Watsons stores.
We realised that the brand name may be difficult to pronounce for some people. Hence, we engaged a KOL and leveraged on that insight to create talkability for the launch.
The KOL donned a traditional Korean outfit and engaged with customers at the store byasking them how to pronounce Ryo. This process was then filmed and posted on social media to generate hype and pique curiosity.
Product sales increment
in 1 month*
*Ryo’s products were available
in stores pre-launch
inRead video CTR