Ryo

Social Strategy and Campaign

CREATING HYPE FOR RYO’S OFFICIAL LAUNCH

CHALLENGE

Ryo wanted to create brand awareness, promote visibility,and create hype for the brand’s official launch in Watsons stores.

STRATEGY

We realised that the brand name may be difficult to pronounce for some people. Hence, we engaged a KOL and leveraged on that insight to create talkability for the launch.

EXECUTION

The KOL donned a traditional Korean outfit and engaged with customers at the store byasking them how to pronounce Ryo. This process was then filmed and posted on socialmedia to generate hype and pique curiosity.

Ryo Video Background

RESULTS

Results 1

Engagement rate

Results 2

Product sales increment
in 1 month*

*Ryo’s products were availablein stores pre-launch

Results 3

inRead video CTR
above benchmark

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