Schick TMNT Contest

Digital Campaign

Engaging Fans With Interactive Social Experience

The “MADE FOR HEROES” campaign was brought to life via a Facebook application whereby users created their own personas to help them in their battle with annoying hair ninjas.

Sketched from scratch

Every hero was designed, hand-drawn and sketched from scratch by our in-house designers.

Design your hero

We understand that everyone is different. Therefore, our designers came up with different hairstyles, outfits and colours for users to select when designing their heroes.

Action to motion

Likewise, the team studied Bruce Lee’s actions and motions before animating them to bring the heroes to life.

Every level is different

As users battled it out with their opponents and progressed past each level, they were greeted by different backgrounds painstakingly designed by our designers to bring out different atmospheres that enhanced the whole gaming experience.

Game mode

The game mechanic is based on rock-paper-scissors. Users have 5 daily chances to engage in battles and will earn points as they level up. The more points they earned, the higher the chances of winning the weekly prizes and grand prize.

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