With over 150,000 merchants, multiple services (such as GrabCar, GrabPay, and GrabFood), and millions of users, Grab needs to be able to target many customers and give them personalised experiences.
We came in with a strategy to manage Grab’s creative processes efficiently and deliver digital assets at breakneck speed.
Our initiatives include:
Making personalisation easily possible with our Digital Creative Automation (DCA) service to deliver a high volume of ad versions in a fraction of the time it normally takes
Enabling Grab to understand its consumers better with campaign data and insights so that optimisation and retargeting can be done swiftly and accurately
Grab is now able to:
Save creative manhours
Shorten turnaround on creative development
Optimise campaigns to improve effectiveness