PropertyGuru:
Personalised Digital Campaign

Digital Display Ads & Creative Asset

CEMENTING PROPERTYGURU AS THE NO.1 PROPERTY SITE IN MALAYSIA
WITH DIGITAL CREATIVE AUTOMATION (DCA)

PropertyGuru-pic

CHALLENGE

Being the market leader, PropertyGuru was looking to drive further awareness to be recognised as the top property site in Malaysia. As the property industry is highly competitive, the brand was keen on increasing visibility to its leadership.

STRATEGY

Seeing that buyers have different needs and wants when it comes to buying property, we ran a personalised creative and content campaign to target different audience groups and strengthen the brand’s relevancy.

Execution

By understanding PropertyGuru’s audience profiles, we developed thousands of personalised digital creatives with custom messaging, via our Digital Creative Automation (DCA) proprietary delivery system, to cater to the different demographics across multiple platforms. The variations are segregated by:

  • Locations

  • Interests

  • Languages

PropertyGuru-pic-language

RESULTS

PropertyGuru-icon-creative

>150

creatives were optimised
per week, reacting quickly
to in-depth performance data
& audience insight.

PropertyGuru-icon-click-to-visit

200%

average click-to-visit rate, previously only 40-50%.

PropertyGuru-icon-property

No.1

property website in Malaysia, further strengthened the claim
by gaining 47% market share*.
*Source: PropertyGuru’s Internal Data

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