Jan 14

Prosperous CNY Campaigns

With Chinese New Year just around the corner, it is important to think outside of the box in order to capture our audiences. HUAT can we do? Take a look at some of these campaigns that we’ve created for our clients that use fun and engaging mechanics to bring on the CNY mood.

Let Youth Bloom this Chinese New Year with this fun game! Utilising two randomisers hosted on microsite, a youthful board game was created in which you can roll a dice to get a surprise every day. It could be a Zodiac forecast, exclusive voucher codes, or exclusive Nutox prizes. If you want more tries, all you need to do is share the game with your friends. What are you waiting for? Take a roll at it!

OLDTOWN White Coffee
Can millennials relate to Chinese New Year sayings? Celebrate the year of the rat with these adorable OLDTOWN White Coffee GIF stickers which use punny Chinese phrases complete with millennial translations. Just snap a picture of an OLDTOWN White Coffee CNY Twin Pack, stick a cute GIF sticker, and tag them on Instagram. You could stand a chance to win RM388 cash and exclusive Shopee e-vouchers!

Subscribe to our newsletter for the latest insight.

Dec 17

Christmas Campaigns Galore

Christmas is finally here. To celebrate, we’ve created some campaigns for our clients that embody the spirit of giving and at the same time, allow them to creatively interact with their audience.

MyTOWN Shopping Mall

To welcome MyTOWN’s Furry Friends from Frost Valley, we’ve created these cute Instagram GIF Stickers. You can win prizes by placing these GIF Stickers in MyTOWN’s custom Instagram Story template!


What’s Christmas without gifts? The Great Nanowhite Giveaway will spark joy with 15 days of giveaways. There are different contest mechanics and different prizes every day. What are you waiting for?


This is what dreams are made of. Want to experience your own dreamful holiday? All you need to do is choose what you want in a holiday by customising your preferred combination of elements in a holiday and you’ll find out what kind of traveller you are.

Subscribe to our newsletter for the latest insight.

Nov 04

Slightly spooky but downright fun October

Our video team worked hard last October to produce these fun videos to celebrate Deepavali and Halloween. Let’s take a look!

MyTOWN Shopping Centre

A little Bollywood fun never hurt nobody! We highlighted MyTOWN’s colourful Deepavali displays and selected tenants with the help of a magical friend in this whimsical love story.


Simple and clean, EVA Air ushers in the Festival of Light with a time-lapse video of a beautiful kolam design inspired by its brand colours.


We added a creepy twist to BOH Tea’s usual recipe videos. Inspired by the redness of the BOH Strawberry Raspberry Tea, we decided to create a “bloody” potion with our own witchy fingers. Topped with some yummy cotton candy and spooky decorations, this Halloween dessert is complete!

Gery Malaysia

A little mash-up of “The Ring” and “Kung Fu Hustle”, this video proves that there’s nothing scarier than being hungry.

Subscribe to our newsletter for the latest insight.

Jul 04

Some of our ria-lly interesting Raya campaigns

In the lead-up to the Raya season this year, we launched a few social media campaigns for our clients that focused on helping brands build relationships with their audiences via culturally relevant insights related to the Hari Raya festivities.

Haier: #HeroHaierRaya
Using the insight that women are usually the ones that do most of the work when preparing for Hari Raya, we positioned Haier as a brand that supports gender equality with a video that depicted a man taking the responsibility for Raya preparations instead with the aid of products from the Haier Beyond range.

Hero Haier Raya

Hulurkan tangan. Ringankan beban. Eratkan silaturrahim. Salam Aidilfitri kepada semua umat Islam, khususnya rakyat Malaysia. Semoga Aidilfitri ini penuh keberkatan dan keriangan buat seisi keluarga. #HeroHaierRaya #Haier

Posted by Haier on Isnin, 3 Jun 2019

Get Raya Ready with LANEIGE’S Tap Tap Cari Ketupat Contest
We realised that people often tap through their Instagram stories without watching the whole video. During Ramadan, people will also tend to spend more time on social media. Using these insights, we created a series of videos with a fun mechanic where users had to tap on LANEIGE’s Instagram Stories to “unfold” a ketupat in order to find out if there’s an exclusive gift hidden within it, or just a beauty quote. Upon revealing the prizes, the user had to take a screenshot of the Story, repost it, and tag LANEIGE for a chance to win the product displayed in each story.

Sime Darby Property’s Delicious Raya Social Posts
A huge part of Hari Raya celebrations in Malaysia is the variety of kuih Raya that is eaten and exchanged between family and friends as gestures of goodwill. However, not many people know the names of their favourite kuih Raya. Thus, based on this insight, we created a series of social postings on Sime Darby Property’s Facebook and Instagram pages. On Facebook, we featured some kuih Raya with unique names in an informational mini album posting. Upon clicking each kuih picture, the audience could learn more about its appearance and ingredients. On the other hand, the audiences’ knowledge was put to the test on Instagram, where we posted a series of engaging Instagram stories for them to guess the kuih names. To know the correct answer, the audience had to check back the next day.

Rinnai Malaysia Raya Engagement Contest
At the heart of every Malaysian festivity is the food, and with this insight we held an engagement contest where the audience had to comment on the post with their favourite Raya dish, tag 3 friends, as well as submit an entry form to stand a chance to win a Rinnai Induction Hob. Not only did this increase Rinnai’s post engagement, it allowed Rinnai to get a better understanding of their audience and interact with them as well!

Subscribe to our newsletter for the latest insight.

Want to see how we can put our spin on your festive campaign?

Which of the following services do you require?

(You may select more than one)

If other, please specify below.

Tell us more about your campaign/project