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Nov 26

Johnnie Walker raises a glass to Malaysian Chinese heritage with animated spot

Johnnie Walker has rolled out an animated video in Malaysia centred on the intricate heritage of the Cantonese, Hakka and Hokkien clans to promote its newly-launched limited edition John Walker & Sons XR21 – The Legacy Collection. The new collection aims to celebrate the rich heritage and diversity of the Malaysian Chinese communities.

Done in conjunction with Kingdom Digital, the second phase of the XR21 Legacy Collection campaign is set to roll out in December and will focus on a few other Chinese communities. Aside from digital asset development and video production for the campaign, Kingdom Digital will also be leveraging on Johnnie Walker’s social media channels for further visibility.

Moët Hennessy Diageo Malaysia selected Kingdom Digital to handle digital duties for Johnnie Walker and Singleton in September, following a pitch in April. The agency is responsible for assisting both brands in their content planning and creation, creative development, along with social media management and performance analysis. Due to the company’s calendar year, the appointment is for four months with the possibility for extension.

Moët Hennessy Diageo Malaysia is a joint venture between luxury group LVMH, represented in the wines and spirits business by Moët Hennessy; and Diageo. Established in 1970, the Moët Hennessy Diageo Malaysia office markets and distributes a range of luxury wines and spirits from both Moët Hennessy and Diageo, including Hennessy, Dom Pérignon, Terrazas, Ao Yun, and Belvedere.

Moët Hennessy Diageo Malaysia, Diageo brands, Rajesh Joshi, said Kingdom Digital has demonstrated a good understanding of its brands, digital strategy and goals in driving its business forward through innovative ideas. “We look forward to producing campaigns that resonate well with our brands’ audiences and deliver exciting work for the Malaysian market,” he added.

Meanwhile, Kingdom Digital’s Ryan Ong said: “It’s an honour for us to work with such esteemed brands. Through this partnership, we are confident that we’ll be able to assist Johnnie Walker and Singleton in strengthening their brand awareness and expanding their reach through a more digital-first approach.”

Separately in February this year, Moët Hennessy Diageo Malaysia tied up with seven agencies for its Moët Hennessy business. M&C Saatchi’s Design Factory was reappointed as its creative agency for the fifth year, while Group M’s L’Atelier continues to provide media thought leadership, planning and execution since winning the LVMH business in 2017.

GO Communications currently manages PR and communications while Colony takes on brand activation. Amoeba Creative was tasked to design and conceptualise MHD’s visual merchandise, while Sambal Lab is responsible for bringing to the table its brand of experiential activation and “dark marketing”. Black Sheep was appointed to manage social duties.

Just yesterday, Diageo launched its 10-year sustainability plan titled “Society 2030: Spirit of Progress”. Designed to make a positive impact on the world by 2030, the plan consists of 25 goals across three core areas: promoting positive drinking, championing inclusion and diversity, and pioneering grain-to-glass sustainability.

Additionally, Diageo has committed to working towards a low-carbon future. It plans to harness 100% renewable energy to achieve net zero carbon emissions across its direct operations, as well as working with suppliers to reduce indirect carbon emissions by 50%.

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Work
Oct 19

Digital agency Kingdom Digital produces “Girl Next Door” web series for MY beauty brand

Kuala Lumpur, Malaysia – Digital agency Kingdom Digital has been roped in by Malaysian beauty brand KOSÉ Malaysia to produce the “Girl Next Door” mini web series to celebrate the launch of its new SEKKISEI Clear Wellness range as well as to commemorate its 35th anniversary.

The series will be two-part and will star personalities, Alvin Chong and Jasmine Suraya Chin. The production by the agency is in collaboration with the production company Imagineers Film.

According to Edmund Lou, head of strategy at Kingdom Digital, the campaign’s objective is to educate consumers on SEKKISEI Clear Wellness’ star ingredient, ITOWA, and to demonstrate how simple, natural ingredients can be formulated to help them achieve healthy, clear, and smooth skin.

The short film tells a heart-warming love story between two neighbors, Josefine and Alvin. The story starts off with the flamboyant female lead going to great lengths to catch her love interest’s eye but her efforts were futile until she embraces the “less is more” concept.

“We decided on the ‘less is more’ concept as KOSÉ’s latest revamped range is a true personification of minimalism and simplicity. With this, we want to position KOSÉ SEKKISEI Clear Wellness as a brand that upholds the Japanese art of minimalism in both aesthetics and functionality. Working closely with the client, we selected Alvin and Jasmine as the stars of the “Girl Next Door” mini web series as these personalities’ fanbase and followers match KOSÉ’s target audience profiles – especially in terms of the Malay and younger demographics. We believe Malaysians will resonate well with this mini web series, as well as the campaign as a whole,” added Lou.

Meanwhile, Reuben Kang, founder, and filmmaker at Imagineers Film shared that their aim was to convey the agency’s “less is more” concept in a way that was relatable and engaging to KOSÉ’s target audience.

“These days we are seeing a shift towards messages of simplifying and removing unnecessary excess in our everyday lives. However, in the beauty world, this minimalistic lifestyle hasn’t exactly caught on – many young women still hold the misconception that heavy makeup is the must-have look. Through the “Girl Next Door” mini web series, we hope to translate this idea of simplicity and champion that less is, truly, more,” explained Kang.

Also, Annie Tay, marketing manager at KOSÉ Malaysia shared that the rebranding was spurred by the fact that consumers are now more conscious of products’ ingredients. This has resulted in an increase in the demand for skincare with natural ingredients.

“It was essential that we partner with an agency that understood what our brand stands for and the importance of brand-building. We are delighted to partner with Kingdom Digital who was able to seamlessly transform our objective into an entertaining and relatable web series while maintaining the essence of SEKKISEI Clear Wellness as the focal point. With the agency’s strategic approach, we will be able to engage more authentically with our audience through down-to-earth messaging and continue accelerating our online visibility,” expressed Tay.

To drive awareness and evoke consumers’ interest, the campaign will be supported by social postings along with a custom KOSÉ Instagram filter. The filter is currently live, and users can try it by clicking on the ‘Filter’ tab on KOSÉ’s Instagram. Aside from the stars of the web series, a few select influencers will also be promoting this new filter. The campaign will run from 2 October 2020 to 31 December 2020.

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Work
Oct 18

KOSÉ Girl Next Door

This mini web series is produced by digital agency Kingdom Digital and production company Imagineers Film for KOSÉ Malaysia to celebrate the launch of it’s new, sustainable skincare range – the SEKKISEI Clear Wellness.

Starring renowned Malaysian personalities Alvin Chong and Jasmine Suraya Chin, this two-part film features a heart-warming love story between two neighbours, Josefine and Alvin. The story starts with the flamboyant female lead going to great lengths to catch her love interest’s eye, but her efforts were futile – until she embraces the ‘less is more’ concept. However, in the end, Josefine realises that Alvin is the one who has truly been there for her right from the start.

Film advertisement created by Kingdom Digital, Malaysia for KOSÉ, within the category: Beauty.

Credits

Advertising Agency: Kingdom Digital, Kuala Lumpur, Malaysia
Production Company: Imagineers Film
Head Of Strategy, Kingdom Digital: Edmund Lou
Digital Account Director, Kingdom Digital: Lim Tan Ting
Digital Account Executive, Kingdom Digital: Grace Lee
Sr. Digital Project Exec, Kingdom Digital: Yong Hui Ni
Digital Project Exec, Kingdom Digital: Yim Pei Yi
Digital Art Director, Kingdom Digital: Yee Sook Yan
Sr. Digital Content Strategist, Kingdom Digital: Cheryl Lim
Directed By: Reuben KangImagineers Film
Conceptualised & Written By: Reuben KangDaniel Mok
Produced By: Irwin Oon
Cinematography & Lighting By: Arvin TharanSpectrum Films
Music & Original Song By: Nick Davis
Songs Performed By: Eunice Lew PageAlvin Chong
Post Production: Koh Chien Han
Actors: Jasmine Suraya ChinAlvin ChongNick DavisNadia Nash

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Work
Oct 16

Kingdom Digital Produces ‘Girl Next Door’ Mini Web Series For KOSÉ Malaysia’s SEKKISEI Clear Wellness Range

KOSÉ Malaysia has partnered with digital agency Kingdom Digital to produce ‘Girl Next Door’ mini web series to celebrate the launch of the brand’s new SEKKISEI Clear Wellness range, in conjunction with the latter’s 35th anniversary. Starring renowned personalities Alvin Chong and Jasmine Suraya Chin, this two-part web series was conceptualised and produced by the agency in collaboration with production company, Imagineers Film.

The short film tells a heart-warming love story between two neighbours, Josefine and Alvin. The story starts off with the flamboyant female lead going to great lengths to catch her love interest’s eye, but her efforts were futile – until she embraces the ‘less is more’ concept. However, in the end, Josefine realises that Alvin is the one who has truly been there for her right from the start.

The first episode of the mini web series has been released on KOSÉ Malaysia’s social channels. Watch the first episode on KOSÉ’s Facebook and Instagram. Meanwhile, the second episode will be released today.

According to Edmund Lou, Head of Strategy at Kingdom Digital, the agency is pleased to partner with esteemed skincare brand KOSÉ Malaysia. The campaign objective was to educate consumers on SEKKISEI Clear Wellness’ star ingredient, ITOWA, and demonstrate how simple, natural ingredients can be formulated to help them achieve healthy, clear, and smooth skin.

We decided on the ‘less is more’ concept as KOSÉ’s latest revamped range is a true personification of minimalism and simplicity. With this, we want to position KOSÉ SEKKISEI Clear Wellness as a brand that upholds the Japanese art of minimalism in both aesthetics and functionality. Working closely with the client, we selected Alvin and Jasmine as the stars of the ‘Girl Next Door’ mini web series as these personalities’ fanbase and followers match KOSÉ’s target audience profiles – especially in terms of the Malay and younger demographics. We believe Malaysians will resonate well with this mini web series, as well as the campaign as a whole,” added Lou.

Reuben Kang, founder and filmmaker at Imagineers Film, shared that their aim was to convey the agency’s ‘less is more’ concept in a way that was relatable and engaging to KOSÉ’s target audience.

These days we are seeing a shift towards messages of simplifying and removing unnecessary excess in our everyday lives. However, in the beauty world, this minimalistic lifestyle hasn’t exactly caught on – many young women still hold the misconception that heavy makeup is the must-have look. Through the ‘Girl Next Door’ mini web series, we hope to translate this ideal of simplicity and champion that less is, truly, more,” explained Kang.

To drive awareness and evoke consumers’ interest, the campaign will be supported by social postings along with a custom KOSÉ Instagram filter. The filter is currently live, and users can try it by clicking on the ‘Filter’ tab on KOSÉ’s Instagram. Aside from the stars of the web series, a few select influencers will also be promoting this new filter. The campaign will run from 2nd

October – 31st December.

KOSÉ Malaysia believes that when it comes to beauty, less is always more – on par with the Japanese ideals of minimalism and moderation. This is clearly reflected in KOSÉ’s back-to-basics skincare regime recommendation: wash, tone, and moisturize. The ‘less is more’ concept has also been infused in SEKKISEI Clear Wellness’ formulation, ingredients, and packaging.

The global skincare brand is always innovating ways to return beauty derived from nature, back to the Earth. For its latest SEKKISEI product range, KOSÉ employs sustainable initiatives such as using bio-based packaging to reduce CO2 emissions as well as reducing the amount of paper and plastic used in its packaging.

Annie Tay, Marketing Manager at KOSÉ Malaysia, shared that this rebranding was spurred by the fact that consumers are now more conscious of products’ ingredients. This has resulted in an increase in the demand for skincare with natural ingredients to achieve healthy skin.

It was essential that we partner with an agency that understood what our brand stands for and the importance of brand-building. We are delighted to partner with Kingdom Digital who was able to seamlessly transform our objective into an entertaining and relatable web series, while maintaining the essence of SEKKISEI Clear Wellness as the focal point. With the agency’s strategic approach, we will be able to engage more authentically with our audience through down-to-earth messaging and continue accelerating our online visibility,” expressed Tay.

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Work
Oct 16

KOSÉ MY taps Alvin Chong and Jasmine Suraya for mini-series, embraces ‘less is more’

KOSÉ Malaysia has rolled out its “Girl Next Door” two-part mini web series to celebrate the launch of its SEKKISEI Clear Wellness range, in conjunction with the latter’s 35th anniversary. Starring renowned local personalities Alvin Chong and Jasmine Suraya Chin, the web series was conceptualised and produced by Kingdom Digital in collaboration with production company Imagineers Film.

The film features a heart-warming love story between two neighbours, Josefine and Alvin. The story starts off with the flamboyant female lead going to great lengths to catch her love interest’s eye, but her efforts were futile – until she embraces the ‘less is more’ concept. However, in the end, Josefine realises that Alvin is the one who has truly been there for her right from the start. The second episode is released today on the brand’s social media channels.

To drive awareness and evoke consumers’ interest, the campaign will be supported by social postings along with a custom KOSÉ Instagram filter. The filter is currently live, and users can try it by clicking on the “Filter” tab on KOSÉ’s Instagram. Aside from the stars of the web series, a few select influencers will also be promoting this new filter. The campaign will run until 31 December.

Kingdom Digital’s head of strategy, Edmund Lou, said the campaign’s objective was to educate consumers on SEKKISEI Clear Wellness’ star ingredient, ITOWA, and demonstrate how simple, natural ingredients can be formulated to help them achieve healthy, clear, and smooth skin.

The team decided on the “less is more” concept as KOSÉ’s latest revamped range embodies minimalism and simplicity. With that, Lou said Kingdom Digital wanted to position KOSÉ SEKKISEI Clear Wellnes as a brand that upholds the Japanese art of minimalism in both aesthetics and functionality.

“Working closely with the client, we selected Chong and Chin as the stars of the ‘Girl Next Door’ mini web series as these personalities’ fanbase and followers match KOSÉ’s target audience profiles – especially in terms of the Malay and younger demographics. We believe Malaysians will resonate well with this mini web series, as well as the campaign as a whole,” Lou added.

Meanwhile, Lim Tan Ting, Kingdom Digital’s digital account director told A+M that the campaign’s main objective is to create awareness via digital platforms about the new SEKKISEI Clear Wellness range. It also aims to educate KOSÉ’s audience on sustainable skincare as this new range is made from natural ingredients and comes in eco-friendly packaging.

The brand’s marketing manager, Annie Tay, shared that the rebranding was spurred by the fact that consumers are now more conscious of products’ ingredients. This has resulted in an increase in the demand for skincare with natural ingredients to achieve healthy skin.

“It was essential that we partner with an agency that understood what our brand stands for and the importance of brand-building. We are delighted to partner with Kingdom Digital who was able to seamlessly transform our objective into an entertaining and relatable web series, while maintaining the essence of SEKKISEI Clear Wellness as the focal point,” Tay said. According to her, with the agency’s strategic approach, the brand will be able to engage more authentically with its audience through down-to-earth messaging and continue accelerating its online visibility.

Founder and filmmaker at Imagineers Film, Reuben Kang, said the aim was to convey the “less is more” concept in a way that was relatable and engaging to KOSÉ’s target audience.

“These days we are seeing a shift towards messages of simplifying and removing unnecessary excess in our everyday lives. However, in the beauty world, this minimalistic lifestyle hasn’t exactly caught on – many young women still hold the misconception that heavy makeup is the must-have look. Through the ‘Girl Next Door’ mini web series, we hope to translate this ideal of simplicity and champion that less is, truly, more,” explained Kang.

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Videos thumbnail Work
Mar 13

Kingdom Digital video highlights

Our in-house video production team are experienced in creating mesmerising videos that engage with audiences . From short and quirky social media videos to professional brand films, take a look at some of the impressive work our team has done over the years:

1. In preparation for Valentine’s Day, we helped OLDTOWN White Coffee create a romantic Rose Latte Recipe video.

Oldtown

2. Not only is Valentine’s Day a day for romance, it’s also a time for some laughs. Gery Malaysia went the more humourous route with their V-day video.

Hall of Hungery

3. We try to be a little quirky with the way we showcase product USPs. Just take a look at the video we’ve produced for LANEIGE Malaysia for its White Dew Tone Up Fluid.

Laneige

4. We also do our fair share of on-site videos. Here’s a fun interview-style video we did for Ryo Malaysia’s launch. How do you pronounce Ryo?

Ryo Hair

5. Need a quick and effective way to teach the audience? Take a look at this informational animation video we created to educate future clients on our Digital Creative Automation (DCA) platform.

6. We tried something a little more different for MyTOWN Shopping Centre’s holiday season video. Watch this stop motion video we created that makes imaginations into reality.

7. To wrap things up, here’s a heartwarming video we had created for Sime Darby Property to highlight its Bandar Bukit Raja township.

Bandar Bukit Raja

If you would like to see more, check out our YouTube channel:
Take Me There

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Work
Jan 14

Prosperous CNY Campaigns

With Chinese New Year just around the corner, it is important to think outside of the box in order to capture our audiences. HUAT can we do? Take a look at some of these campaigns that we’ve created for our clients that use fun and engaging mechanics to bring on the CNY mood.

Nutox
Let Youth Bloom this Chinese New Year with this fun game! Utilising two randomisers hosted on microsite, a youthful board game was created in which you can roll a dice to get a surprise every day. It could be a Zodiac forecast, exclusive voucher codes, or exclusive Nutox prizes. If you want more tries, all you need to do is share the game with your friends. What are you waiting for? Take a roll at it!

OLDTOWN White Coffee
Can millennials relate to Chinese New Year sayings? Celebrate the year of the rat with these adorable OLDTOWN White Coffee GIF stickers which use punny Chinese phrases complete with millennial translations. Just snap a picture of an OLDTOWN White Coffee CNY Twin Pack, stick a cute GIF sticker, and tag them on Instagram. You could stand a chance to win RM388 cash and exclusive Shopee e-vouchers!

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Work
Dec 17

Christmas Campaigns Galore

Christmas is finally here. To celebrate, we’ve created some campaigns for our clients that embody the spirit of giving and at the same time, allow them to creatively interact with their audience.

MyTOWN Shopping Mall

To welcome MyTOWN’s Furry Friends from Frost Valley, we’ve created these cute Instagram GIF Stickers. You can win prizes by placing these GIF Stickers in MyTOWN’s custom Instagram Story template!

Nanowhite

What’s Christmas without gifts? The Great Nanowhite Giveaway will spark joy with 15 days of giveaways. There are different contest mechanics and different prizes every day. What are you waiting for?

LANEIGE

This is what dreams are made of. Want to experience your own dreamful holiday? All you need to do is choose what you want in a holiday by customising your preferred combination of elements in a holiday and you’ll find out what kind of traveller you are.

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Work
Nov 04

Slightly spooky but downright fun October

Our video team worked hard last October to produce these fun videos to celebrate Deepavali and Halloween. Let’s take a look!

MyTOWN Shopping Centre

A little Bollywood fun never hurt nobody! We highlighted MyTOWN’s colourful Deepavali displays and selected tenants with the help of a magical friend in this whimsical love story.

EVA Air

Simple and clean, EVA Air ushers in the Festival of Light with a time-lapse video of a beautiful kolam design inspired by its brand colours.

BOH Tea

We added a creepy twist to BOH Tea’s usual recipe videos. Inspired by the redness of the BOH Strawberry Raspberry Tea, we decided to create a “bloody” potion with our own witchy fingers. Topped with some yummy cotton candy and spooky decorations, this Halloween dessert is complete!

Gery Malaysia

A little mash-up of “The Ring” and “Kung Fu Hustle”, this video proves that there’s nothing scarier than being hungry.

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Work
Jul 04

Some of our ria-lly interesting Raya campaigns

In the lead-up to the Raya season this year, we launched a few social media campaigns for our clients that focused on helping brands build relationships with their audiences via culturally relevant insights related to the Hari Raya festivities.

Haier: #HeroHaierRaya
Using the insight that women are usually the ones that do most of the work when preparing for Hari Raya, we positioned Haier as a brand that supports gender equality with a video that depicted a man taking the responsibility for Raya preparations instead with the aid of products from the Haier Beyond range.

Hero Haier Raya

Hulurkan tangan. Ringankan beban. Eratkan silaturrahim. Salam Aidilfitri kepada semua umat Islam, khususnya rakyat Malaysia. Semoga Aidilfitri ini penuh keberkatan dan keriangan buat seisi keluarga. #HeroHaierRaya #Haier

Posted by Haier on Isnin, 3 Jun 2019

Get Raya Ready with LANEIGE’S Tap Tap Cari Ketupat Contest
We realised that people often tap through their Instagram stories without watching the whole video. During Ramadan, people will also tend to spend more time on social media. Using these insights, we created a series of videos with a fun mechanic where users had to tap on LANEIGE’s Instagram Stories to “unfold” a ketupat in order to find out if there’s an exclusive gift hidden within it, or just a beauty quote. Upon revealing the prizes, the user had to take a screenshot of the Story, repost it, and tag LANEIGE for a chance to win the product displayed in each story.

Sime Darby Property’s Delicious Raya Social Posts
A huge part of Hari Raya celebrations in Malaysia is the variety of kuih Raya that is eaten and exchanged between family and friends as gestures of goodwill. However, not many people know the names of their favourite kuih Raya. Thus, based on this insight, we created a series of social postings on Sime Darby Property’s Facebook and Instagram pages. On Facebook, we featured some kuih Raya with unique names in an informational mini album posting. Upon clicking each kuih picture, the audience could learn more about its appearance and ingredients. On the other hand, the audiences’ knowledge was put to the test on Instagram, where we posted a series of engaging Instagram stories for them to guess the kuih names. To know the correct answer, the audience had to check back the next day.

Rinnai Malaysia Raya Engagement Contest
At the heart of every Malaysian festivity is the food, and with this insight we held an engagement contest where the audience had to comment on the post with their favourite Raya dish, tag 3 friends, as well as submit an entry form to stand a chance to win a Rinnai Induction Hob. Not only did this increase Rinnai’s post engagement, it allowed Rinnai to get a better understanding of their audience and interact with them as well!

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