Dettol Malaysia, the world’s most trusted germ protection brand, is thrilled to launch its latest campaign in celebration of Parents’ Day. The campaign was created by the brands newly appointed digital agency, Kingdom Digital Malaysia, and produced by Imagineers Film and features the “A Parent’s Promise: Keeping Our Children Protected & Loved,” online film.
The 3-minute film highlights the journey of new parents as they navigate the challenges and excitement of parenthood. The film features two sets of new and young parents—Reuben Kang and Kelly Kang, as well as Alam Wakaka and Alisya Najwa. Through fun and relatable questions about their roles at home, such as who’s the stricter parent and who’s the chief hygiene officer, the film showcases the challenges that these new parents face in raising a little one while also highlighting the joy and rewards of parenthood.
With “A Parent’s Promise,” Dettol aims to help new parents feel more confident about providing a clean and safe environment for their children.
Tiffany Tang, Marketing Director for Health & Hygiene of Malaysia, Singapore, & Vietnam, Dettol Malaysia, said: “We’re excited about this latest initiative for Parents’ Day. We believe our consumers who are new parents and going through the same thing will find the stories relatable. At Dettol, we understand that things may not always go according to plan in parenthood, so our hygiene solutions are designed to make it easy for them to feel protected, confident, assured, and have the peace of mind to take on whatever the day may bring. We fall ill less often when everyday protection is made easy. We believe we are in the best position to keep Malaysian families protected in our relentless pursuit of a cleaner and healthier world.”
Edmund Lou, Head of Strategy of Kingdom Digital, said: “We understand that new parents often turn to social media and influencers for advice and tips on navigating parenthood. That’s why we based our campaign concept on this human insight, featuring two pairs of young parents who are also content creators to share their experiences via an engaging online film. We’re confident that this approach will not only resonate with new parents but also showcase Dettol’s commitment to providing accessible hygiene solutions that make everyday protection easy.”
The campaign will be running for one month and the online film is available to watch on Dettol’s social media channels and the influencers’ Instagram pages.
As part of the brand’s initiative to support new parents, Dettol has rolled out an on-ground programme delivering over 240,000 ‘baby protection kits’ to new mothers at clinics and hospitals. This allows parents to disinfect and clean every inch of their household in preparation for bringing their little one home. The brand is also dedicated to sharing hygiene and other informative tips to help new parents enjoy parenthood with better peace of mind.
Marketing Manager of Malaysia, Singapore & Vietnam: Jill Yeap
Brand Manager of Malaysia, Singapore & Vietnam: Phoebe Tay
Strategy Planning: Edmund Lou
Creative: Lee Ker Shin, Siew Woon Ting
Content: Nadhine Teo
Servicing: Nicholas Low, Edvin Chin, Lim Tan Ting
Creative Director: Daniel Mok
Director: Reuben Kang, Koh Chien Han
Producer: Irwin Oon, Jonathan Toh
1st Assistant Director: Jonathan Toh
Dir. Of Photography: Irwin Oon
1st Camera Assistant/Cam B OP: Jetro Siew
2nd Camera Assistant/Cam C OP: Jorden Teo
Gaffer: Jaden Hew
Grip/Light: Victric Kor
Art Department: Jonathan Lee, Yuki Law, Eunice Wong
Production Manager: Emily Ho
Production Assistants: Jonathan Lee, Yuki Law, Eunice Wong
Sound: Chen Fuan Sheng
Makeup Artist: Yuki Ng
Casting: Emily Ho
Wardrobe: Emily Ho, Eunice Wong
Location: Jonathan Lee, Yuki Law, Eunice Wong
Offline/Online Editor: Wendy Pua