[Kuala Lumpur, Malaysia, 9 November 2023] – BiO-LiFE, the renowned advocate for health and wellness, is excited to announce the launch of their captivating new advertisement campaign featuring an array of their Probiotic products. Designed to inspire and transform, this campaign not only showcases the power of probiotics but also encapsulates BiO-LiFE’s unwavering commitment to personal wellbeing.
This innovative advertisement campaign takes inspiration from the beloved TV sitcom intros of the past, a time when storytelling had the magic to captivate hearts. Just as these intros introduced characters with unique abilities, BiO-LiFE’s range of Probiotics are the unsung heroes solving the everyday challenges of modern living. Their superpowers? A balanced gut, a fortified immune system, and better oral health.
But what sets this campaign apart is the enchanting jingle that accompanies it. Crafted with precision, this musical composition is sure to leave an indelible mark on the hearts and minds of the audience, making it an unforgettable viewing experience. In BiO-LiFE’s words, “Be the PRO in Probiotics.”
The creative masterminds at Kingdom Digital, the agency behind this remarkable campaign, have seamlessly translated BiO-LiFE’s vision into a tangible reality. Elaine Ewe, the Strategy Lead at Kingdom Digital, explains, “It is important for us to shift the narrative to be more consumer centric. What can they get out of this? We decided to do this by using something consumers are familiar with to address the brand’s main issue, which is: most Malaysians are not familiar with other benefits of probiotics beside immunity and gut health – to share with them our expertise and turn them into the PROs because after all, they are the ones who knows themselves best.”
Head of Marketing of BiO-LiFE, Chee Swee Rin, shares her excitement about this project, saying, “We believe that true wellness begins from within, and our Probiotics are the answer to that. This advertisement not only reflects our dedication to health but also a step towards creating a lasting brand in the hearts of our consumers.”
BiO-LiFE’s new Probiotics ad is not just a campaign; it’s a commitment to a healthier world. Tune in, and let the symphony of wellness unfold before your eyes:
BiO-LiFE, a subsidiary of MEGA Lifesciences is a leading name in the health and wellness industry, dedicated to providing quality supplement products that empower individuals and families on their wellness journey. Their range of Probiotics is specially designed to address the unique needs of modern living, ensuring everyone has the tools to embrace a healthier lifestyle.
About Kingdom Digital
Kingdom Digital has consistently proven itself as a creative agency, consistently pushing the boundaries of what is possible in the digital realm. With an impressive portfolio of award-winning campaigns, the agency has earned a reputation for transforming brands into strong, recognizable, and reputable icons. Their expertise spans across various industries, from e-commerce and technology to hospitality and healthcare.
Head of Marketing: Chee Swee Rin
Marketing Manager: Zoe Tan
Brand Manager: Serena Yap
Strat Planning: Elaine Ewe
Creative: Anson Chiam, Nicholas Khaw
Content: Sim Pei Xuan, Embren Batrisyia
Servicing: Lim Tan Ting, Shirven Teaw, Deric Loke
Lee The Film:
Executive Producer: Justin Lee Ming Kun
Director: Justin Lee Ming Kun
Producer: Isaac Lim Tyen Lerk
DOP: Francis Woon Guo Sheng
1st ac: Jorden Teo Jia Jun
2nd ac: Sarhvin
PA: Jenis, Chong
AD: Jihia Koh
Online Editor: Isaac Lim Tyen Lerk
Offline Editor: Francis Woon Guo Sheng
Colorist: Jorden Teo Jia Jun
Gaffer: Wei Lun
Grip: Fernando, John
Art director: Esther Soon
Art assist: Connie Chai, Chris Yew
Make Up Artist: Berry