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Feb 22

The 24 Best Digital Marketing Agencies in Malaysia

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Photo credit: Shutterstock

By Hans Teo

In this fast-paced world, to boost your sales and lure in more clients, you’ve got to learn how to keep up with the modern trends—specifically in the online world. Thankfully, there are the best digital marketing agencies in Malaysia to help you!

Establishing a brand goes hand-in-hand with marketing. This way, your customers will know what your business stands for and what you’re trying to sell.

To further improve the products and sales of your business, check out our list below for the best digital marketing agencies in Malaysia.

22. Kingdom Digital Solutions Sdn. Bhd.

Photo credit: Kingdom Digital Solutions Sdn. Bhd.

BEST FOR  Building relationships by humanising brands
PRODUCTS Strategy planning and ideation, social & content marketing, digital360 campaign, web experiences, video stories, digital creative automation (DCA), digital creative production
WEBSITE https://www.kingdomdigital.com.my/
ADDRESS Unit A-3-1 & A-3-2, Menara Mustapha Kamal, PJ Trade Centre, Jalan PJU 8/8A, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor
CONTACT DETAILS

Tel: +60 3-77100211
Email: enquiry@kingdomdigital.com.my

OPERATING HOURS Mon to Fri: 9:00am-6:00pm

Established in 2007, Kingdom Digital is a multi-award-winning social and content marketing agency headquartered in Malaysia, with a growing presence in Singapore. The agency specialises in helping brands build lasting relationships with their consumers through innovative strategic planning and effective creative ideation.

Equipped with a talented team of digital strategists, creative thinkers and doers, Kingdom Digital continuously discover opportunities for brands to drive business growth and brand influence across the digital sphere. Their clientele includes Sime Darby Property, Grab, Moet Hennesy Diageo Malaysia, Kose, Mead Johnson, and many other brands.

Highlights

  • Experienced in conceptualising and executing creative campaign and content driven by insight
  • Established strong relationships with a wide variety of brands from different industries
  • Their proprietary creative automation platform, Digital Creative Automation (DCA), helped brands to achieve personalisation at scale
  • Named top 3 digital & independent agency in Malaysia

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Feb 05

Spritzer Appoints Kingdom Digital to Run Social Media

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Spritzer Malaysia Bhd has appointed Kingdom Digital as its social media agency. The appointment will be for a period of a year.

Kingdom Digital will be responsible for managing Spritzer’s Facebook page, developing content strategies, and producing relevant creatives. The agency will also be managing digital campaigns for the brand.

“We are excited to kick-start our journey with Kingdom Digital to strengthen our social media presence,” said Elaine Ho, Group Marketing Manager of Spritzer Malaysia.

“We hope to use our renewed social presence to deepen our engagement with our target audience while attracting new customers. We look forward to a strong partnership – carving out fresh ideas to continue evolving the brand.”

Meanwhile, Kingdom Digital’s CEO, Ryan Ong said that he remains focused on bringing the brand to the next level via innovative and engaging social ideas and solutions.

“We are honored to have the opportunity to work with such a well-established brand. In terms of strategy, we want to position Spritzer mineral water as an ideal partner for everyday moments,” said Ong.

“Together, with Spritzer, we are confident that our extensive expertise in digital, content creation and strategy will drive greater engagement and resonance with their target audience on social media.”

Working with Kingdom Digital, Spritzer has recently launched two initiatives. The first is a CNY short film produced in collaboration with Creo Creative.

The second initiative is an Instagram AR filter, which is now available on Spritzer’s Instagram. To activate it, users just need to go to the Filter tab on Spritzer’s profile and click on the “Just Add Water” post.

The agency’s work for Spritzer has commenced since January this year.

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Feb 05

Kingdom Digital Wins Social Media Agency Role For Spritzer

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Spritzer Malaysia Bhd, producing Malaysia’s best selling natural mineral water, has appointed Kingdom Digital as its social media agency. The  appointment will be for a period of a year. Under this appointment, Kingdom Digital will be responsible for managing Spritzer’s Facebook  page, which includes developing content strategies and producing relevant creatives. The  agency will also be managing digital campaigns for the brand during this appointment period.

Through this partnership, Spritzer looks to strengthen its brand awareness as well as top-of mind recall among Malaysians, when it comes to deciding on natural mineral water.

Elaine Ho, Group Marketing Manager of Spritzer Malaysia said “We are excited to kick-start  our journey with Kingdom Digital to strengthen our social media presence. We hope to use  our renewed social presence to deepen our engagement with our target audience while  attracting new customers. We look forward to a strong partnership – carving out fresh ideas  to continue evolving the brand.”

Meanwhile, Kingdom Digital’s CEO, Ryan Ong expressed that they are set to take the mineral  water brand to the next level via innovative and engaging social ideas and solutions. “We are  honoured to have the opportunity to work with such a well-established brand. In terms of  strategy, we want to position Spritzer mineral water as an ideal partner to everyday moments.  Together, with Spritzer, we are confident that our extensive expertise in digital, content  creation, and strategy will drive greater engagement and resonance with their target audience  on social media.”

The agency’s work for Spritzer has commenced since January this year.

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Feb 04

Kingdom Digital bags social media agency role for Spritzer

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Kuala Lumpur, Malaysia – Malaysian natural mineral water brand, Spritzer, has appointed Kingdom Digital as its social media agency, with the partnership inked to last for one whole year.

Under the appointment, Kingdom Digital will be responsible for managing Spritzer’s Facebook page, which includes developing content strategies and producing relevant creatives. The agency will also be managing digital campaigns for the brand during the appointment period.

Through the partnership, Spritzer looks to strengthen its brand awareness as well as top-of-mind recall among Malaysians, when it comes to deciding on natural mineral water.

Elaine Ho, group marketing manager of Spritzer Malaysia, said “We are excited to kick-start our journey with Kingdom Digital to strengthen our social media presence. We hope to use our renewed social presence to deepen our engagement with our target audience while attracting new customers. We look forward to a strong partnership – carving out fresh ideas to continue evolving the brand.”

Meanwhile, Kingdom Digital’s CEO Ryan Ong expressed that they are set to take the mineral water brand to the next level via innovative and engaging social ideas and solutions.

“We are honored to have the opportunity to work with such a well-established brand. In terms of strategy, we want to position Spritzer mineral water as an ideal partner for everyday moments. Together, with Spritzer, we are confident that our extensive expertise in digital, content creation, and strategy will drive greater engagement and resonance with their target audience on social media,” Ong said.

The agency’s work for Spritzer has commenced since January this year, already launching two initiatives.

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Kingdom Digital has already launched a CNY film for Spritzer

The first is a Chinese New Year short film produced in collaboration with Creo Creative, a light-hearted video that centers on the ‘Feng Shui’ theme. Meanwhile, the second one is an Instagram AR filter, which is now available on Spritzer’s Instagram account, @spritzerwater.

In January, Kingdom Digital surprised its clients with its special year-ender tribute, publishing over 300 digital thank you cards on Facebook.

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Feb 04

Spritzer Malaysia hands Kingdom Digital social media duties

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Spritzer Malaysia has appointed Kingdom Digital as its social media agency for a year. The agency will manage its Facebook page, which includes developing content strategies and producing relevant creatives. Kingdom Digital will also oversee digital campaigns for the brand.

Through this partnership, Spritzer looks to strengthen its brand awareness as well as top-of-mind recall among Malaysians, when it comes to deciding on natural mineral water. Elaine Ho, group marketing manager of Spritzer Malaysia told A+M that Kingdom Digital was chosen based on “its track record of having an impressive list of clients and the work that has been churned out. The awards the agency won has also been a strong determining factor”.

Working with Kingdom Digital and Creo Creative, Spritzer recently launched a Chinese New Year short film which centres on the theme of feng shui. In the video, the superstitious protagonist Ah Keong and his family heed the advice of feng shui master Ong Sifu on what they should do as there is not enough shui (water) and green in the house. Spritzer also created an Instagram AR filter for consumers to interact with.

For 2021, Ho said Spritzer wants to focus on communicating with its younger audience to ensure that Spitzer remains the top choice for them. She also aims to increase brand preference for Spritzer and create a dominating share of voice compared to its competitors. “Consistency in brand communication and positioning remains our priority. With the increase in clutter on social media, it is important that Spritzer remains clear of what the brand communicates and represents,” Ho added.

Meanwhile, Kingdom Digital’s CEO, Ryan Ong expressed that they are set to take the mineral water brand to the next level via innovative and engaging social ideas and solutions. “We are honoured to have the opportunity to work with such a well-established brand. In terms of strategy, we want to position Spritzer mineral water as an ideal partner to everyday moments. Together, with Spritzer, we are confident that our extensive expertise in digital, content creation, and strategy will drive greater engagement and resonance with their target audience on social media.

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article-thumbnail-Best-Advertising-Agency-in-Malaysia-min-600x403 News
Feb 01

The 20 best advertising agencies in Malaysia

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Photo credit: Shutterstock

By Hans Teo

For your business to successfully thrive in the industry, you must first learn how to show off your products and services well. And what better way to do this than with the help of some of the best advertising agencies in Malaysia?

Promoting your business through advertising and branding are surefire methods of expanding your audience and gathering more revenue. From keeping up with digital ads to updating your social media, there are different ways to stay connected with your community.

Without further ado, we’ve gathered a list of the best advertising agencies in Malaysia. Read on below.

5. Kingdom Digital Solutions Sdn. Bhd.

Photo credit: Kingdom Digital Solutions Sdn. Bhd.

BEST FOR  Building relationships by humanising brands
PRODUCTS Strategy planning and ideation, social & content marketing, digital360 campaign, web experiences, video stories, digital creative automation (DCA), digital creative production
WEBSITE https://www.kingdomdigital.com.my/
ADDRESS Unit A-3-1 & A-3-2, Menara Mustapha Kamal, PJ Trade Centre, Jalan PJU 8/8A, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor
CONTACT DETAILS

Tel: +60 3-77100211
Email: enquiry@kingdomdigital.com.my

OPERATING HOURS Mon to Fri: 9:00am-6:00pm

Established in 2007, Kingdom Digital is a multi-award-winning social and content marketing agency headquartered in Malaysia, with a growing presence in Singapore. The agency specialises in helping brands build lasting relationships with their consumers through innovative strategic planning and effective creative ideation.

Equipped with a talented team of digital strategists, creative thinkers and doers, Kingdom Digital continuously discover opportunities for brands to drive business growth and brand influence across the digital sphere. Their clientele includes Sime Darby Property, Grab, Moet Hennesy Diageo Malaysia, Kose, Mead Johnson, and many other brands.

Highlights

  • Experienced in conceptualising and executing creative campaign and content driven by insight
  • Established strong relationships with a wide variety of brands from different industries
  • Their proprietary creative automation platform, Digital Creative Automation (DCA), helped brands to achieve personalisation at scale
  • Named top 3 digital & independent agency in Malaysia

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marketech-apac-article-thumbnail-look News
Jan 21

LOOK: This MY marketing agency pulls own creativity to deliver 300 personalized ‘cards’ to partners

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Malaysia – The first month of the year is coming to an end, but it seems thank you messages have yet to reach their deadline – especially when it’s done creatively and sincerely.

One social and content agency based in Malaysia melted hearts when it surprised each of its partners on its Facebook page with a personalized thank you and appreciation card.

Kingdom Digital, whose main services are social media and content marketing, pulled its own expertise in whipping up its #KDWrapUp2020, creating a total of 340 messages for all of its partners – from clients and media partners down to its own employees – through brief clips. Receiving a year-ender regards from the people you’ve worked with is touching enough, but Kingdom Digital, on the other hand, takes it up a notch by curating each of the messages as sincerely as possible, truthful of the relationship it had with the partner.

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One of its messages, for Malaysian leisure and entertainment resort, Resorts World Genting, whose account Kingdom Digital bagged for the year, read, “Thank you for choosing us this year! We managed to create something awesome despite the tough year. Hopefully, we can work on more amazing projects in years to come.”

Of course, long-time partners got the share of the love from Kingdom Digital, such as local wedding vendors platform, Weddings Malaysia.

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In its message, the agency emphasizes its eight-year affiliation with the brand, saying, “Where do we begin. Still in love after 8 years. Yup, we’ve been counting. Together, we created a space where lovebirds flock to. And since then, it has been the go-to nest for these lovebirds.”

The same kind of touching messages was also given out to its media partners, while for employees, the message highlighted their most memorable achievement in 2020, along with their hopes for the new year.

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For the agency’s message for yours truly, it highlighted the new relationship we have forged which started in the latter part of the year.

According to Kingdom Digital’s Head of Strategy Edmund Lou, the key message behind the initiative is ‘gratitude’.

“Despite the unpredictable times in 2020, we wanted to show that we’re grateful for the little things that kept us going and brought joy to an otherwise distressing year. Through this, we hope we can also encourage others to appreciate the present and look forward to future opportunities,” said Lou.

Lou added, “Being a creative agency, we are always finding new ways to tell stories. The idea spawned from our behavior of sending personalized festive greeting cards. So, we thought, why not? We love it when we receive something personal, don’t we?”

Aside from Facebook, clips were also uploaded on the agency’s Instagram stories. In creating the videos, which required 170 varied visuals and copy, Kingdom Digital shared it made use of its proprietary system, Digital Creative Automation (DCA), which deploys personalized banners.

The agency’s wrap-up initiative this year definitely ran the extra mile, where last year’s year-ender was a simpler single video format highlighting the agency’s 2019 achievements.

Kingdom Digital, which also has a growing presence in Singapore, recently bagged notable accounts as the year came to an end such as Scotch brands Johnnie Walker and Singleton, and South Korean skincare brand The History of Whoo.

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News
Dec 08

Kingdom Digital nabs 2 awards at Mob-Ex Awards 2020

We won a Gold and a Bronze award at the recent Mob-Ex Awards 2020! It’s an honour to be within the league of other strong contenders from the South Asian, Southeast Asian, and ANZ regions and have our work recognised as one of the most creative and strategic mobile marketing campaigns.

Take a look at our award-winning and shortlisted campaigns:

ookyo x Dan Khoo PUBG campaign

Awarded Gold for Best Use of KOL

Digital telco ookyo was keen on building its brand presence among the millennial market. Leveraging on the insight that eSports was becoming a popular activity among this audience, we collaborated with renowned YouTuber Dan Khoo and other gaming influencers – Faiz Dickie, Adam “SparTanker” Faiz, Talitha Tan, and Ernest Ng – to create an entertaining real-life PUBG video.

See The Case Study

Nutox Wheel of Radiance CNY campaign

Awarded Bronze for Best Use of Mobile – Beauty
Shortlisted for Best User Experience

To help Nutox connect with its audience and stay relevant during the festive period, we launched a dedicated microsite where users could create personalised ang pows and share them with their loved ones. To increase interaction, we also created the ‘Wheel of Radiance’ game, where users could spin the digitised wheel for a chance at winning Nutox prizes.

Spin The Wheel

LANEIGE Cica Hunt: A WebAR campaign

Shortlisted for Best Use of Interactive Media / AR & VR
Shortlisted for Most Innovative Use of Mobile Technology

To help LANEIGE bring awareness to its Cica Sleeping Mask, we conceptualised a fun, innovative campaign which centred on educating consumers on the unique ‘Cica’ ingredient. We personified ‘Cica’ as the main character in a location-enabled web-based AR game.

Find Out More

Gery: #ConfirmedSatisfied content strategy

Shortlisted for Best Social Media Strategy

As Gery Malaysia was looking to raise its brand awareness among Malaysians, we conceptualised “#ConfirmedSatisfied” – a social media strategy where we animated Gery’s Cheese Crackers and Chocolatos snacks into cute characters to increase the brand’s relatability. These characters were featured in quirky situations and viral social media trends paired with witty Malaysian slangs which resonated well with its audience.

Visit Gery’s Facebook

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News
Dec 01

Tissue brand PASEO SG picks Kingdom Digital for digital duties

Asia Pulp & Paper (APP) has appointed Malaysia-based Kingdom Digital to manage digital duties for its tissue brand PASEO Singapore. The appointment follows a virtual pitch in March, in light of the COVID-19 pandemic and will run for six months. The appointment commenced in October and the agency will be responsible for social media management, including content planning and development, community management, as well as influencer campaign executions for PASEO Singapore.

Work for the brand has already rolled out, with both parties working to promote the launch of PASEO’s first-of-its-kind colouring facial tissue box – PASEO Kids Facial Box. Through the PASEO Kids Facial Box, the company hopes to bring the imagination of both kids and adults to life via the art of colouring. This is also a continued effort from the APP Group to spread awareness on the importance of wildlife protection and conservation.

The product comes in two designs. The first concept features pictures of endangered animals from Indonesia’s rich biodiversity, while the second concept features playful dolphins, which has become synonymous to the brand as a result of its popular dolphin-print toilet tissue range.

Kingdom Digital featured the various ways the facial box fits into the everyday life of Singaporean families through relevant content on PASEO’s Facebook and Instagram channels.

To boost visibility, Kingdom Digital also tied up with popular mummy influencers Clara Chan and Vanny Tang to raise awareness for the product and drive participation for the PASEO’s Kids Facial Box colouring contest, in collaboration with Crayola Singapore. To participate, consumers can purchase the tissue box, colour it and submit a photo of the finished product with a creative caption in the comments section of PASEO’s Facebook contest post. The contest ends on 31 December this year.

Christina Lye, country head for APP commercial, Singapore, said besides demonstrating a good understanding of the dynamic digital media scene, Kingdom Digital’s strategic recommendation and creative pitch for PASEO was also distinctive. “Through this partnership with Kingdom Digital, we look forward to increasing PASEO’s engagement with our consumers,” Lye added.

Meanwhile, Kingdom Digital’s CEO Ryan Ong said: “Backed by our refined digital expertise and highly-experienced team, we look forward to helping PASEO strengthen top-of-mind awareness and establish its position as the preferred premium quality tissue brand among consumers.”

The agency broke into Singapore last year – marking its first foray into the international market. Kingdom Digital has since bolstered the Singaporean team with a senior content strategist along with a digital account manager, who will be working closely with the local clients.

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News
Nov 26

Kingdom Digital appointed digital agency for Johnnie Walker and Singleton

Moët Hennessy Diageo Malaysia has appointed Kingdom Digital as the digital agency to handle its Diageo portfolio, specifically Johnnie Walker and Singleton. The appointment was made in September following a pitch in April.

“We are thrilled to partner with Kingdom Digital,” said Rajesh Joshi, Marketing Director of Moët Hennessy Diageo Malaysia, Diageo Brands. “The agency has demonstrated a good understanding of our brands, digital strategy, and goals in driving our business forward through innovative ideas. We look forward to producing campaigns that resonate well with our brands’ audiences and deliver exciting work for the Malaysian market.”

Kingdom Digital will be responsible for assisting both Johnnie Walker and Singleton brands in their content planning and creation, creative development, along with social media management and performance analysis. The appointment is for a period of four months, with the possibility for extension.

“It’s an honor for us to work with such esteemed brands,” said Ryan Ong, Kingdom Digital’s CEO. “Through this partnership, we are confident that we’ll be able to assist Johnnie Walker and Singleton in strengthening their brand awareness and expanding their reach through a more digital-first approach.”

One of the agency’s first campaigns for the Johnnie Walker brand includes promoting their newly-launched limited-edition John Walker & Sons XR 21 – The Legacy Collection. The latest collection aims to celebrate the rich heritage and diversity of the Malaysian Chinese communities.

To support this, Kingdom Digital produced a short, animated video that centered on the intricate heritage of the Cantonese, Hakka, and Hokkien clans. The video was released in early November on Johnnie Walker’s Facebook.

The second phase of the XR 21 Legacy Collection campaign, set to roll out in December, will focus on a few other Chinese communities. Aside from digital asset development and video production for the campaign, Kingdom Digital will also be leveraging Johnnie Walker’s social media channels for further visibility.

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