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[Kuala Lumpur, Malaysia, 4 April 2024] – SAIC Motor Malaysia Sdn Bhd revved up the automotive scene with the electrifying debut of the legendary MG brand, showcasing its fully-electric marvels, the MG4 EV and MG ZS EV. The festivities kicked off with a digital bang and a glamorous launch extravaganza at MITEC, Kuala Lumpur.

A Century of British Swagger Meets Modern Zing

MG, born in the roaring ’20s (1924 to be precise), is like a fine shot of espresso – classic yet spirited! Combining vintage charm with cutting-edge tech, MG’s arrival in Malaysia promises to awaken a new era of exciting mobility for thrill-seeking drivers.

Ready to Plug, Play, and Slay

Their January 29th, 2024 launch blitz across digital platforms showcased the MG4 EV and MG ZS EV’s tech prowess, jaw-dropping designs, and igniting euphoria in a style that’s youthful, daring, and downright addictive.

SAIC Motor unleashed the MG4 EV and MG ZS EV at a dazzling launch bash in MITEC’s Grand Ballroom on March 27th, 2024, painting a vibrant picture of Malaysia’s automotive future.

Building Brand Equity and Share of Voice

“Being part of MG’s rebirth is an absolute honor. Together with our partners, we’re injecting Malaysia’s roads with adrenaline-packed driving adventures,” beams Mr. Phang Rick Kee, Head of Marketing at SAIC Motor Malaysia Sdn Bhd.

“We’re excited to be a part of SAIC Motor’s entrance into Malaysia,” quips Ryan Ong, Chief Executive Officer of Kingdom Digital. “Armed with our marketing wizardry, we’re set to catapult MG to the forefront of the automotive arena.”

A Sneak Peek into a Thrilling Tomorrow

This isn’t just a launch; it’s the ignition switch to SAIC Motor’s Malaysian dreams. The MG4 EV and MG ZS EV are just the beginning; brace for more jaw-dropping MG models, interactive joyrides, and a dazzling showcase at the KL International Motorshow later in 2024.

Beyond mere metal and wheels, SAIC Motor is crafting trust with Malaysian drivers. They’re weaving stories of heritage, uncompromising quality, and a bold, youthful spirit. In a world of price wars, they’re betting on innovation, quality, and an unparalleled driving saga.

Join the MG Movement: Embrace the “Dynamic in Every Drive”

Visit the MG Motor website at https://mgmalaysia.com and follow them on social media (Facebook: https://www.facebook.com/MGmotorMY, Instagram: @mgmotormy, TikTok: @mgmotormy) to learn more about the MG4 EV and MG ZS EV, and discover the joy of a truly dynamic driving experience.

About Morris Garages (MG)

MG has been ahead of its time since the car maker started out as Morris Garages in 1924. Now, a new generation can opt for a vehicle from this iconic brand. Refined, intelligent, connected, and ready for the future. MG’s clear mission is to make mobility accessible to all motorists who are ready to embrace a new electric lifestyle. Offering smart, practical, safe, fair-priced, and technologically advanced vehicles in different segments for different needs. MG cars are developed in the company’s design studios in Shanghai, in collaboration with our advanced design studio in London. MG is produced in China and already available in various countries. Since 2007, MG has been one of the brands of SAIC Motor, one of the Top 10 car manufacturers in the world.

About SAIC Motor

SAIC Motor is the largest auto company listed on China’s A-share market (Stock Code: 600104). Centering on users, it promotes the strategy of innovation-driven development and focuses on new-generation intelligent vehicles. The carmaker is also undergoing a transition to a user-oriented high-tech company with upgraded technologies, global businesses, and high-end brands and offering an enjoyable experience.

In 2023, SAIC Motor ranked 84th on the latest Fortune Global 500 list. It is the 19th time that SAIC Motor has made the list. SAIC Motor is involved in the R&D, production, and sale of both passenger and commercial vehicles. It is promoting the commercialization of new energy vehicles and connected cars and exploring the research and industrialization of intelligent technologies such as autonomous driving.

About SAIC Motor Malaysia Sdn Bhd

SAIC Motor Malaysia Sdn Bhd is an international subsidiary company of SAIC Motor and the official distributor of MG cars in Malaysia. SAIC Motor Malaysia plays a key role in handling distribution, sales and marketing, and after sales services.

About Kingdom Digital

Kingdom Digital has consistently proven itself as a creative agency, consistently pushing the boundaries of what is possible in the digital realm. With an impressive portfolio of award-winning campaigns, the agency has earned a reputation for transforming brands into strong, recognizable, and reputable icons. Their expertise spans across various industries, from e-commerce and technology to hospitality and healthcare.

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Marketech APAC

[Kuala Lumpur, Malaysia, 9 November 2023] – BiO-LiFE, the renowned advocate for health and wellness, is excited to announce the launch of their captivating new advertisement campaign featuring an array of their Probiotic products. Designed to inspire and transform, this campaign not only showcases the power of probiotics but also encapsulates BiO-LiFE’s unwavering commitment to personal wellbeing.

This innovative advertisement campaign takes inspiration from the beloved TV sitcom intros of the past, a time when storytelling had the magic to captivate hearts. Just as these intros introduced characters with unique abilities, BiO-LiFE’s range of Probiotics are the unsung heroes solving the everyday challenges of modern living. Their superpowers? A balanced gut, a fortified immune system, and better oral health.

But what sets this campaign apart is the enchanting jingle that accompanies it. Crafted with precision, this musical composition is sure to leave an indelible mark on the hearts and minds of the audience, making it an unforgettable viewing experience. In BiO-LiFE’s words, “Be the PRO in Probiotics.”

The creative masterminds at Kingdom Digital, the agency behind this remarkable campaign, have seamlessly translated BiO-LiFE’s vision into a tangible reality. Elaine Ewe, the Strategy Lead at Kingdom Digital, explains, “It is important for us to shift the narrative to be more consumer centric. What can they get out of this? We decided to do this by using something consumers are familiar with to address the brand’s main issue, which is: most Malaysians are not familiar with other benefits of probiotics beside immunity and gut health – to share with them our expertise and turn them into the PROs because after all, they are the ones who knows themselves best.”

Head of Marketing of BiO-LiFE, Chee Swee Rin, shares her excitement about this project, saying, “We believe that true wellness begins from within, and our Probiotics are the answer to that. This advertisement not only reflects our dedication to health but also a step towards creating a lasting brand in the hearts of our consumers.”

BiO-LiFE’s new Probiotics ad is not just a campaign; it’s a commitment to a healthier world. Tune in, and let the symphony of wellness unfold before your eyes:

About BiO-LiFE

BiO-LiFE, a subsidiary of MEGA Lifesciences is a leading name in the health and wellness industry, dedicated to providing quality supplement products that empower individuals and families on their wellness journey. Their range of Probiotics is specially designed to address the unique needs of modern living, ensuring everyone has the tools to embrace a healthier lifestyle.

About Kingdom Digital

Kingdom Digital has consistently proven itself as a creative agency, consistently pushing the boundaries of what is possible in the digital realm. With an impressive portfolio of award-winning campaigns, the agency has earned a reputation for transforming brands into strong, recognizable, and reputable icons. Their expertise spans across various industries, from e-commerce and technology to hospitality and healthcare.

Credits

BiO-LiFE:

Head of Marketing: Chee Swee Rin
Marketing Manager: Zoe Tan
Brand Manager: Serena Yap

Kingdom Digital:

Strat Planning: Elaine Ewe
Creative: Anson Chiam, Nicholas Khaw
Content: Sim Pei Xuan, Embren Batrisyia
Servicing: Lim Tan Ting, Shirven Teaw, Deric Loke

Lee The Film:

Executive Producer: Justin Lee Ming Kun
Director: Justin Lee Ming Kun
Producer: Isaac Lim Tyen Lerk
DOP: Francis Woon Guo Sheng
1st ac: Jorden Teo Jia Jun
2nd ac: Sarhvin
PA: Jenis, Chong
AD: Jihia Koh
Online Editor: Isaac Lim Tyen Lerk
Offline Editor: Francis Woon Guo Sheng
Colorist: Jorden Teo Jia Jun

Light Crew
Gaffer: Wei Lun
Grip: Fernando, John

Art Team
Art director: Esther Soon
Art assist: Connie Chai, Chris Yew

Make Up Artist: Berry

[Kuala Lumpur, Malaysia, 9 November 2023] – Dettol, a trusted leader in hygiene and wellness, proudly celebrated Global Handwashing Day aimed at rekindling the habit of regular handwashing within the community. Recent data has unveiled a concerning downtrend in handwashing practices within the wider community, prompting Dettol to acknowledge the paramount importance of upholding fundamental hygiene practices.

The campaign commenced with the expertise of Kingdom Digital, a renowned creative agency. Their innovative approach included the introduction of a distinctive Dettol Hygiene Hour social media filter, coupled with an extensive and far-reaching digital social campaign. In tandem, these elements inspired individuals to pledge towards a healthier Malaysia, underlining the importance of practicing proper handwashing as a cornerstone of enhanced hygiene and well-being. This was followed by an on-ground roadshow orchestrated to offer the public firsthand experience in mastering effective handwashing techniques.

The pinnacle of Dettol’s efforts culminated in the event titled “From Clean Hands to Strong Defense: Dettol Unveils the Power of Hygiene Practices,” that assembled a distinguished panel of health experts to engage in thoughtful discussions on the current health landscape. Among present included Professor Emerita Elizabeth Scott (Chair of the Global Hygiene Council), Professor Zamberi Sekawi (Infectious Diseases expert), Dr. Ho Bee Kiau (Ministry of Health Malaysia), Danny Hoh (Watsons), and Tiffany Tang (Marketing Director for Health, Malaysia and Singapore for Reckitt).

In a spectacular show of solidarity, the KL Tower lit up at 8 pm on October 12, 2023, during the final event to celebrate the launch of Hygiene Hour by Dettol. Simultaneously, Hygiene Crews were dispatched throughout Kuala Lumpur to distribute Hygiene Kits and promote the adoption of enhanced practices within the local community.

Acknowledging the crucial role that schools play in molding the handwashing habits of young students, Dettol launched the “Hygiene Quest” School Project. This initiative had a primary goal of educating school children about the significance of hand hygiene and the essential eight-step handwashing process. The project left an indelible mark, reaching an astonishing 250,000 school children. Dettol also achieved a notable accolade by securing a place in the Malaysia Book of Records, with a remarkable record of 4,865 students participating in a synchronized handwashing demonstration.

Tiffany Tang, the Marketing Director of Health and Hygiene of Dettol Malaysia remarked on the victorious execution of the campaign with “We are truly elated by the resounding success of this campaign. It not only speaks to the effectiveness of our collaboration with Kingdom Digital, Avante, and Continuum PR but also resonates with Dettol’s core mission to advocate for better personal hygiene. This campaign has been a significant stride forward, and it reaffirms our commitment to fostering healthier communities through the promotion of good hygiene practices.”

Edmund Lou, Head of Strategy at Kingdom Digital, said “It’s amazing to see Dettol taking the lead in championing personal hygiene through this initiative. It’s not only a significant step towards better health, but it’s also a testament to the impact a brand can have in driving positive change. We are incredibly proud to be part of this campaign, and we believe it’s just the beginning of a brighter, healthier future.”

Dettol’s Global Handwashing Campaign was a remarkable and synergistic endeavor, made possible through a seamless collaboration between three key entities: Kingdom Digital, a renowned leader in Digital Creative, Avante, a specialist in Event Management, and Continuum PR, experts in Public Relations.

About Kingdom Digital

Kingdom Digital has consistently proven itself as a creative agency, consistently pushing the boundaries of what is possible in the digital realm. With an impressive portfolio of award-winning campaigns, the agency has earned a reputation for transforming brands into strong, recognizable, and reputable icons. Their expertise spans across various industries, from e-commerce and technology to hospitality and healthcare.

Credits

Dettol:

Marketing Manager of Malaysia, Singapore & Vietnam: Jill Yeap
Brand Manager of Malaysia, Singapore & Vietnam: Phoebe Tay
Asst. Brand Manager of Malaysia & Singapore: LynFay lee

Kingdom Digital:

Strat Planning: Edmund Lou
Creative: Lee Ker Shin, Siew Woon Ting
Content: Charmaine, Lily Omar
Servicing: Nicholas Low, Edvin Chin, Lim Tan Ting

Avante:

CEO: Faizal Ahamed
Senior BD Director: Nie Su Lynn

Continuum PR:

Director: Michelle Bridget
Senior account executive: Chelsea Rozario
Account executive: Mandy Sit

Singapore – Organic dairy producer Arla has released a new campaign for World Milk Day, which showcases an extraordinary story of what ‘goodness’ is included in their organic milk in terms of deliciousness and nutritional value.

The campaign, conceptualised alongside Kingdom Digital and Areka Studios, embodies Arla’s unwavering commitment to delivering goodness through its organic milk offerings. The ad also captures the essence of Arla’s sustainable farming practices and meticulous quality control, showcasing its dedication to upholding the highest standards of taste, nutrition, and sustainability.

In addition to showcasing a glimpse of the ‘from farm to table’ process, Arla seeks to encourage daily milk consumption by highlighting the numerous nutritional benefits that milk offers.

Young Shu Hui, trade marketing manager for SEA distributor market at Arla Foods, said, “We firmly believe that small actions lead to immense impact. It is these precise actions that infuse true ‘goodness’ into our organic milk, elevating its flavour and irresistibility. Our Arla Organic milk is 100% European-certified and our farmers are working hard on making dairy more sustainable.”

Meanwhile, Mior Anwar and Neerishma Biaspal, members of the strategy team at Kingdom Digital, commented, “We discovered that many Singaporeans avoid drinking milk due to the fear of weight gain, largely due to an overestimation of the fat content in full cream milk.”

Originally posted on Marketech APAC

Dettol Malaysia has launched a campaign in light of Parents’ Day.

The campaign features a film titled ‘A parent’s promise: keeping our children protected and loved’, which is conceptualised by Dettol’s newly appointed digital agency, Kingdom Digital and produced by Imagineers Film. The campaign will be running for one month.

Watch it here:

The three-minute film highlights the journey of new parents as they navigate the challenges and excitement of parenthood. The film features two sets of new and young parents.

Through fun and relatable questions about their roles at home, such as who’s the stricter parent and who’s the chief hygiene officer, the film showcases the challenges that these new parents face in raising a child while also highlighting the joy and rewards of parenthood.

With ‘A Parent’s Promise,’ Dettol aims to help new parents feel more confident about providing a clean and safe environment for their children.

Tiffany Tang, the marketing director of health ad hygiene of Dettol Malaysia said that the film is targeted at young parents, to provide hygiene solutions that make it easy for them to feel protected.

“We believe we are in the best position to keep Malaysian families protected in our relentless pursuit of a cleaner and healthier world,” she added.

Edmund Lou, head of strategy at Kingdom Digital said, “We understand that new parents often turn to social media and influencers for advice and tips on navigating parenthood. That’s why we based our campaign concept on this human insight, featuring two pairs of young parents who are also content creators to share their experiences via an engaging online film. We’re confident that this approach will not only resonate with new parents but also showcase Dettol’s commitment to providing accessible hygiene solutions that make everyday protection easy.”

Originally posted on Marketing Interactive

Kuala Lumpur, Malaysia – Germ protection brand Dettol in Malaysia has launched its latest campaign in celebration of Parents’ Day. The campaign was conceptualised by Dettol’s newly appointed digital agency, Kingdom Digital, and produced by Imagineers Film.

Titled ‘A Parent’s Promise: Keeping Our Children Protected & Loved’, the 3-minute film highlights the journey of new parents as they navigate the challenges and excitement of parenthood. The film features two sets of new and young parents — Reuben Kang and Kelly Kang, as well as Alam Wakaka and Alisya Najwa.

Through fun and relatable questions about their roles at home, such as who’s the stricter parent and who’s the chief hygiene officer, the film showcases the challenges that these new parents face in raising a little one while also highlighting the joy and rewards of parenthood.

Commenting on the campaign, Tiffany Tang, marketing director for health and hygiene of Malaysia, Singapore, and Vietnam of Dettol Malaysia, said, “We’re excited about this latest initiative for Parents’ Day. We believe our consumers who are new parents and going through the same thing will find the stories relatable.”

Tang added, “At Dettol, we understand that things may not always go according to plan in parenthood, so our hygiene solutions are designed to make it easy for them to feel protected, confident, assured, and have the peace of mind to take on whatever the day may bring.”

Edmund Lou, head of strategy of Kingdom Digital, also said, “We understand that new parents often turn to social media and influencers for advice and tips on navigating parenthood. That’s why we based our campaign concept on this human insight, featuring two pairs of young parents who are also content creators to share their experiences via an engaging online film.”

The campaign will be running for one month and the online film is now available to watch on Dettol’s social media channels and the influencers’ Instagram pages.

Credits

Dettol:

Marketing Manager of Malaysia, Singapore & Vietnam: Jill Yeap
Brand Manager of Malaysia, Singapore & Vietnam: Phoebe Tay

Kingdom Digital:

Strat Planning: Edmund Lou
Creative: Lee Ker Shin, Siew Woon Ting
Content: Nadhine Teo
Servicing: Nicholas Low, Edvin Chin, Lim Tan Ting

Kingdom Digital:

Strat Planning: Edmund Lou
Creative: Lee Ker Shin, Siew Woon Ting
Content: Nadhine Teo
Servicing: Nicholas Low, Edvin Chin, Lim Tan Ting

Imagineers Film:

Creative Director: Daniel Mok
Director: Reuben Kang, Koh Chien Han
Producer: Irwin Oon, Jonathan Toh
1st Assistant Director: Jonathan Toh
Dir. Of Photography: Irwin Oon
1st Camera Assistant/Cam B OP: Jetro Siew
2nd Camera Assistant/Cam C OP: Jorden Teo
Gaffer: Jaden Hew
Grip/Light: Victric Kor
Art Department: Jonathan Lee, Yuki Law, Eunice Wong
Production Manager: Emily Ho
Production Assistants: Jonathan Lee, Yuki Law, Eunice Wong
Sound: Chen Fuan Sheng
Makeup Artist: Yuki Ng
Casting: Emily Ho
Wardrobe: Emily Ho, Eunice Wong
Location: Jonathan Lee, Yuki Law, Eunice Wong
Offline/Online Editor: Wendy Pua

Originally posted on Marketech APAC