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Sep 27

Kingdom Digital wins 12 awards at A+M’s AOTY & MARKies 2020

We are truly honoured to be recognised as the Video/Production Company and the Independent Agency of the Year at the recent Advertising+Marketing Magazine’s AOTY & MARKies Awards!

In total, we have bagged 2 Gold, 5 Silver, 3 Bronze, and 2 Local Hero awards – smashing our record of 7 wins last year and making this our biggest win to date.

Here is the complete list of all our wins:

  • Agency of the Year (AOTY) Awards 2020
    • Video/Production Company of the Year – Gold & Local Hero
    • Independent Agency of the Year – Gold & Local Hero
    • Creative Agency of the Year – Silver
    • Digital Agency of the Year – Silver
    • Social Media Marketing Agency of the Year – Silver
    • Mobile Marketing Agency of the Year – Silver
    • Influencer Agency of the Year – Bronze
    • Consultant of the Year – Bronze
  • MARKies Awards 2020
    • Most Effective Use – Loyalty/CRM – Silver
      • Nutox’s 1 Serum, 100% Loyal Users campaign
    • Most Creative – Specific Audience – Bronze
      • ookyo x DanKhoo campaign

Our CEO Ryan Ong expressed, “We are truly humbled to receive these awards and to have been nominated among such esteemed colleagues in the advertising industry. To us, this is a true testament of our commitment and passion in producing quality work.”

“We are privileged to work with so many great clients who have supported and trusted us every step of the way. On behalf of the Kingdom Digital family, thank you and we look forward to continue pushing the bounds of digital advertising,” he added.

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Sep 25

South Korean skincare brand The History of Whoo appoints Kingdom Digital as social media agency

Kuala Lumpur, Malaysia – South Korean beauty brand The History of Whoo has appointed digital and social media agency Kingdom Digital to manage its Facebook and Instagram accounts.

The beauty brand held a pitch as they were looking to structure their digital marketing communication effort, with the objective to increase brand awareness. Following the pitch win of Kingdom Digital, the partnership is inked to last 6 months with a possibility of extension.

Speaking to MARKETECH APAC, CEO Ryan Ong said, “One of the agency’s core strengths is our strong experience with marketing beauty brands, therefore winning the account demonstrated that we have extensive knowledge of the beauty industry.”

“We are excited to be on this journey with The History of Whoo to elevate their brand awareness, desirability, and visibility of the brand in the luxury skincare market. One of our goals is to drive a change in the perception of The History of Whoo brand from traditional to one for the modern woman,” he added.

Kingdom Digital’s offices are in Malaysia and Singapore. It has worked out digital content strategies and campaigns for brands like Haier, Shiseido, Nissan and Grab among others.

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Sep 22

Korean beauty brand The History of Whoo picks Kingdom Digital for social duties

South Korean beauty brand The History of Whoo has named Kingdom Digital its social media agency in Malaysia to manage its Facebook and Intagram account for six months with the possibility of an extension. The appointment follows a pitch held in June but neither the brand nor Kingdom Digital shared details of the pitch and the incumbent.

This comes as the brand looks to structure its digital marketing communication efforts, with the objective of increasing brand awareness digitally. Founded in 2003, The History of Whoo came about when the South Korean government commissioned LG Household and Health Care to launch a holistic, premium skin care range that showcased the country’s cultural heritage.

Both parties are currently working to drive awareness for The History of Whoo’s upcoming roadshow which will run from 25 September to 4 October at Pavilion KL and Mid Valley to promote its CheonGiDan range. This win adds on to Kingdom Digital’s list of beauty and cosmetic clients including SILKYGIRL and Kopas Cosmetics. It also previously worked with LANEIGE Malaysia.

Emelia Foong, brand manager at The History of Whoo, told A+M that the agency demonstrated an in-depth understanding of its brand positioning and rich cultural heritage. Besides, the agency has worked with an extensive portfolio of beauty brands, which was an added advantage, she said.

“With its insight-driven content strategy and social approach, we believe it will help us to strengthen affinity within the Malaysian market as well as create better engagement with our consumers online,” Foong added.

Kingdom Digital’s managing partner, Ryan Ong, said the agency’s vision is to improve brand awareness, desirability, and visibility of The History of Whoo’s brand in the luxury skincare market. “At the same time, we strive to change the perception of the brand from traditional to one for the modern woman. With online purchases continue to increase, the other objective is to recruit new customers by driving them to the brand’s eCommerce platform for conversions,” he added.

Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. Sign up here!

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Aug 21

Kopaş Cosmetics taps local fashion designer Kittie Yiyi to help users ‘Live Xtraordinary’​

Turkish-based cosmetics and care company Kopaş Cosmetics has rolled out its latest campaign to promote its new XO perfume in deodorant form. Featuring local fashion designer Kittie Yiyi, the 30-second spot also stars two young designers from fashion school ESM OD, Sandra Yap and Joyee.

With the tagline “Live Xtraordinary”, the video was done in collaboration with Kingdom Digital and encourages consumers to embrace themselves and express their “xtraordinary” side by using XO Perfume deodorant.

In conjunction with the launch, Kopaş Cosmetics is also holding an Instagram contest where users can upload photos of their take on the xtraordinary looks inspired by the XO Perfume deodorant. By tagging XO and including the #MyXOLookBook in the caption, participants will be in the running to win a set of eight XO Perfume Deo products. The contest will run until December 2020. A+M has reached out to Kopaş Cosmetics for comment.

Brand manager Melis Us explained that the XO Perfume deo is specially tailored for trend-conscious young women who enjoy smelling great with luxurious scents at affordable pricing.

“We want to encourage young women to embrace their unique beauty with affordable luxury scents that resonate with every kind of personalities. We are excited to partner with Kingdom Digital to launch the XO Perfume deo and we look forward to adding that extra bit of flair to our consumer’s daily lives,” Us added.

Kingdom Digital’s digital art director Aaron Lee said it decided on the fashion-setting for the entire campaign as this perfectly defines the XO brand and the featured scenes.

According to him, fragrances are a beautiful blend of many things – fashion, art, and attitude. “Our aim was to incorporate these elements while portraying the different personas that reflect each scent throughout the campaign video. The XO brand may be new to the market but we’re confident that its unique properties, combined with our winning strategy, will be able to positively disrupt the market and attract the younger demographic,” he added.

The cosmetics brand appointed Kingdom Digital in January this year to handle digital duties for 10 months following a pitch held from October to December 2019. The agency is responsible for coordinating the official product launch of its perfume deodorant brand, XO, through a digital 360 strategic approach to reach the masses. The agency is also managing XO’s Facebook and Instagram accounts.

Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. Sign up for early bird tickets here!

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May 13

Kingdom Digital bids farewell to client LANEIGE MY through social post

LANEIGE Malaysia and Kingdom Digital have parted ways after four years as the retainer contract came to an end. The agency also bade farewell to LANEIGE in a heartfelt Facebook post, showing appreciation for how much both parties have grown together and accomplished more than 50 campaigns.

The South Korean skincare and make up brand first approached the agency back in 2016, head of strategy Edmund Lou and digital account director Lim Tan Ting told A+M in a joint statement. They added that it took Kingdom Digital two campaign pitches before the agency was permanently brought on board for digital duties.

“We are proud of the growth we’ve achieved throughout the partnership and we wish LANEIGE a continued success in the future,” Lou and Lim added. LANEIGE declined to comment on A+M’s queries.

Having produced numerous campaigns for the South Korean brand over the past few years, Lou and Lim looked back on some of the memorable work the team has done for LANEIGE.

One of the first gamification campaigns Kingdom Digital conceptualised was Mission Dew-able 1 and 2, which were designed to launch LANEIGE’s White Dew collection. The game requires consumers to match a minimum of three monsters together to kill them. Bonus points were awarded when consumers matched the monsters in a square.

According to Lou and Lim, the campaign was so successful that the LANEIGE whitening range became the best-selling product range in the first half of 2017. “We then continued to push creative boundaries by launching the first Facebook AR make up filter and the webAR game LANEIGE Cica Hunt.

The Facebook AR make up filter promoted LANEIGE’s Sparkle My Way limited edition collection, which aimed to celebrate all women who stay true to themselves and to embrace their uniqueness. Meanwhile, the LANEIGE Cica Hunt was created to drum up awareness of its Cica Sleeping Mask and turns Cica into a cute character.

“It has been such a great journey working with LANEIGE to tell its brand story and interact with its customers through different platforms and executions,” Lou and Lim said.

Other memorable work Kingdom Digital has done for LANEIGE include an on-ground event Dance on Air for the launch of its cream skin refiner, a pre-wedding photoshoot in collaboration with Weddings Malaysia, and a series of creative video content.

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News
Apr 29

Tohtonku Goes Live To Stay Connected Throughout MCO

In light of these unprecedented times, leading skincare and personal care player Tohtonku Sdn Bhd has put together a series of exciting livestream sessions under a selection of its brands. These initiatives have been conceptualised in collaboration with digital agency Kingdom Digital.

Ubermen x Nanowhite Men. Realising that people will be unable to get haircuts during this period, Ubermen and Nanowhite Men presented the #ZeroToStyloAtHome live grooming sessions to ease the frustrations.

Led by renowned stylist Shakirin Razik of Barber by Servus, this virtual grooming session saw selected participants given personalised grooming tips and guidance on the proper way to cut and style hair based on their preferred Ubermen looks.

Aside from merely promoting at-home grooming techniques, Tohtonku views this as a viable form of bonding session for family members, spouses or couples. There are a total of 10 sessions via Zoom which kicked off on April 25. Those that missed out can still take part in the upcoming sessions happening on May 2 (11.00 a.m. & 2.00 p.m.), May 3 (2.00 p.m. & 5.00 p.m.), and May 9 (11.00 a.m. & 5.00 p.m.). Stay tuned to Ubermen’s Facebook page for the announcement on the final two sessions.

To register, simply complete this form. Selected participants will be contacted in advance to be briefed on the time and items needed for the session.

#BeWellwithNutox is a series of themed self-healing sessions designed especially for frontliners to recuperate and relax. These sessions, taking place at 7.30 a.m. and 8.00 p.m. daily from April 30 to May 4 on Facebook live, are led by established wellness instructors, Intan and Siu Lim. They will be guiding the participants through feel-good stretches, mindfulness and breathing exercises.

To participate, just visit Nutox’s Facebook event page and click on the button indicating your interest in attending the event. There will be a prompt when the session is live. Once the livestreams have ended, these sessions will be added into a Facebook library that can be easily accessed via a QR code. Frontliners will receive a media alert along with the QR code to enable them to participate even if they have missed the live therapy session.

Through this, the company aims to provide an online platform for frontliners to ease their mental stress to ensure good emotional wellbeing in this difficult time, while simultaneously showing gratitude for their hard work. That said, these sessions are also extended to members of the public who require extra support during this period.

#LiveTogetherwithNanowhite. In a bid to help people make the most out of this MCO and acquire new skills, Nanowhite has partnered up with influencers to present Instagram live sessions on a series of engaging topics.

The first session will be kicking off on April 29 at 8.30 p.m. with Erissa Puteri Hashim leading the #StayHomeTikTok where the influencer will be sharing tips on making viral TikToks.

Meanwhile, the second and third sessions will be taking place on May 1 (8.30 p.m.) and May 3 (8.30 p.m.) featuring Nurin Afiqah on #StayHomeBeauty and Syed Syafiq on #StayHomeOppa. The former will be sharing tips on getting Raya ready while the latter will dive into the captivating world of K-trends and K-dramas.

According to Vicky Lim, Head of Marketing at Tohtonku Sdn Bhd, the company decided to present these interactive initiatives in the hopes of inspiring their audience and combating the hard-hitting news that are currently populating the digital sphere.

“Our livestream sessions are put in place to help folks beat the lockdown blues. We also hope that these will provide some form of recuperation for our hardworking frontliners throughout this trying time,” explained Lim.

Lui Xiao Yee, Head of Account Servicing at Kingdom Digital, shared that, “People are experiencing a whole whirlwind of emotions during this MCO period. It’s important that brands use their platform to provide connection, education, and a sense of community virtually. This will also enhance brand affinity in the long run and get consumers to engage directly with them.”

For more information, please visit Ubermen Facebook, Nutox Facebook and Nanowhite Instagram.

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Apr 23

Kingdom Digital Solutions Malaysia, Mccann India, Ensemble Worldwide Initiative Malaysia, Mindshare China + Bbdo China shortlisted in Warc’s Effective Content Strategy Awards

The Effective Content Strategy shortlist is now released for the WARC Awards, a global search for next-generation marketing effectiveness. Asia has scored five finalists ione each from Kingdom Digital Solutions Malaysia, McCann Worldgroup India, ensemble worldwide Initiative Malaysia, Mindshare China and BBDO China.

A total of 21 campaigns have been shortlisted in the Effective Content Strategy category, which rewards content strategies that can demonstrate a business outcome.

Covering a range of product categories, such as automotive, finance, FMCG, retail and telecommunications, across different markets, the shortlist has been selected by a panel of industry experts.

Ash Tailor – global brand and marketing director, LEGOLAND and chair of the jury said, “This year’s shortlist shows that brands are interpreting content in its broadest sense. Featuring smart media partnerships, movies and podcasts, it’s a rich collection of case studies from all over the world that will educate and inspire practitioners.”

The shortlisted entries are:
Clásico Dogs · SNIFF · TBWARAAD · United Arab Emirates
Relentless Moves · Century 21 · MullenLowe US · United States
Rerank the Rich · Nuveen · MullenLowe US · United States
I’m Drinking It For You · DB Export · DB Breweries · Colenso BBDO · New Zealand
Top End Wedding · Northern Territory · Tourism Northern Territory · Atomic Media · Australia
Invest In Me · Whitelion · Ogilvy Australia, Wavemaker · Australia
Engineering Reimagined · Aurecon · Aurecon Australasia Pty Ltd · in-house · Asia Pacific & Middle East
Gaming the telco ecosystem · ookyo · Maxis Broadband Malaysia · Kingdom Digital Solutions Malaysia · Malaysia
Cash is no more king in India · Mastercard · McCann Worldgroup · India
A moisturizer for those who never stop · Neutrogena · Johnson & Johnson · UM · Argentina
Anything is Pause-able · OldTown White Coffee · White Café Sdn Bhd · ensemble worldwide, Initiative · Malaysia
It’s Good To Be Home · du · du Telecommunications · TBWARAAD · United Arab Emirates
Pop Up Books · WHSmith · FP7 McCann Dubai · United Arab Emirates
Making mealtime fun time · Puck · Arla Foods · FP7 McCann Dubai · United Arab Emirates, Saudi Arabia
Unseen Potential · Al Tayer Motors · FP7 McCann Dubai · United Arab Emirates
Inspire What’s Next · Emirates NBD · FP7 McCann Dubai · United Arab Emirates
Lost Votes · The Times of India · The Times Group · Bennett Coleman & Co. Ltd. · India
Next% · Nike Running · Nike · Mindshare China · China
The Open Diaries · The Open University · RAPP · United Kingdom
The Pleasure is Mine · K-Y · Reckitt Benckiser · Havas New York, Havas Formula · North America
Chinese New Year Transfiguration · McDonald’s · McDonald’s China · BBDO China · China

The shortlisted papers in the Effective Content Strategy category can be viewed here alongside the shortlists for the Effective Use of Brand Purpose and Effective Innovation categories.

The final shortlist for the Effective Social Strategy category will be announced next week.

The WARC Awards are currently being judged by international senior figures from both brands and agencies. More information on the WARC Awards is available here.

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Mar 03

PropertyGuru chooses Kingdom Digital for social media duties

Asia’s largest property portal PropertyGuru has selected Kingdom Digital as its social media agency for Malaysia following a pitch that concluded in February.

This was a first for the brand, as the social duties were previously managed
in-house. Kingdom Digital will be responsible for PropertyGuru Malaysia’s Facebook and Instagram accounts, with the aim to help them inspire and empower Malaysians in their home buying journey through social engagements and to build a strong, active, and engaged community online for the brand.

The scope of work includes social content strategy and planning, creative development, social engagement contests, and reporting. Ryan Thoo, Head of Consumer Marketing at PropertyGuru says: “Kingdom Digital was selected because they showed an understanding of what we wanted to accomplish with our social and community strategies in driving our vision to be the trusted property advisor to aspiring homeowners.”

“Our brand mission is to help property seekers make confident property decisions.

Tapping on Kingdom Digital’s social marketing expertise, we hope to elevate our social content and online presence to further enhance various initiatives including building engaged communities that will enable more Malaysians to own their dream homes,” Ryan added.

Elaine Ewe, Senior Strategic Planner at Kingdom Digital says: “When it comes to buying or renting a property, different groups of audience have different needs and concerns, which require specific solutions. So, our strategy is to turn PropertyGuru’s social platforms into an engaging community whereby both aspiring and experienced homeowners can come together to share tips and knowledge, instead of just telling them what to do.”

“We will also leverage on the abundance of content PropertyGuru already have on their website, such as property guides, honest project reviews, #AskGuru, and more; and turn them into educational social content to empower Malaysians to own a home like an expert,” Elaine explained.

PropertyGuru is currently running a “Property Prodigy’ social media engagement contest from March 6 – 27 to give back to its followers on Facebook and Instagram. Participants that share a piece of advice according to the weekly theme in the comment section and tag three friends will stand a chance to win RM100 prize money each week. For more information, check out PropertyGuru’s Facebook page and Instagram account.

The appointment is the latest in a series of social account wins for Kingdom Digital, which include German professional appliances brand Karcher, cosmetic brand Silkygirl, coffee brand Oldtown White Coffee, as well as Turkish personal care brand XO.

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Feb 26

SILKYGIRL names social media agency for Malaysia and Singapore market

Cosmetic brand SILKYGIRL has appointed Kingdom Digital to handle social media duties in Malaysia and Singapore for a year, following a pitch held in the fourth quarter of 2019. The agency is responsible for developing and executing social strategy, creative content, and community management for SILKYGIRL Malaysia’s Facebook and Instagram, as well as SILKYGIRL Singapore’s Facebook. SILKYGIRL declined to comment on A+M‘s queries regarding the incumbent.

Daniel Chin, MD at Alliance Cosmetics Group International, said Kingdom Digital was chosen because of its solid track record in the industry.

“Kingdom Digital has demonstrated that they have a firm understanding of the SILKYGIRL brand and our audiences. We are confident that their social media expertise will build meaningful consumer connections for the brand and boost our online presence in Malaysia and Singapore,” Chin said.

Ryan Ong, CEO at Kingdom Digital, explained that winning the account is an important milestone as the agency looks to further build its social media portfolio in both countries.

“We are incredibly excited to partner with SILKYGIRL as it is such a fun, youthful, and trendy brand. We look forward to delivering equally fun and compelling brand stories to its followers on social media, at the same time building a stronger brand affinity and desire,” Ong added.

Kingdom Digital broke into Singapore last July, marking its first international office outside of Malaysia. Led by business development director TS Sanjay, the agency is currently working on clients including Mediacorp, Tohtonku, and supplement brand Sangobion under P&G. The latest SILKYGIRL win adds on to the slew of clients the agency has bagged recently – OLDTOWN White Coffee, cleaning tools supplier Kärcher Malaysia, and Turkish-based cosmetics and care company Kopaş Cosmetic.

Read also: Kingdom Digital highlights importance of sharing in Ip Man-inspired CNY spot

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Feb 05

Cleaning tools supplier Kärcher MY hands Kingdom Digital social duties

Kärcher Malaysia, a resource-conserving cleaning systems provider, has appointed Kingdom Digital as its first social media agency for a year. The duties were previously handled in-house.

Kingdom Digital will be handling Kärcher Home & Garden’s Facebook and Instagram accounts, and supporting Kärcher on ideation and execution of strategic campaigns to drive customer engagement. The agency is tasked to carry out social strategy and planning, content creation, creative development, reporting, and more. Kärcher Malaysia was established in 1998 and currently has five centres nationwide.

In a statement to A+M, Kingdom Digital’s spokesperson said it is currently focused on driving participation for Kärcher’s Chinese New Year spend-to-win contest via social postings. The agency has also lined up a series of social content based on the big idea of “oddly satisfying feeling”. The content will cover three big pillars: providing more informational content about Kärcher, telling inspirational stories revolving around real-life stories with Kärcher, and educating the public about Kärcher products.

According to her, the agency will be targeting working adults and families with middle to high household income, and aims to showcase Kärcher as a “leading knowledgeable brand” that customers can rely on for valuable insights on cleaning and innovations.

“Besides functionalities, we also want to portray Kärcher as the constantly trustworthy friend that one can depend on for good advice on cleaning. Our tone and manner will be witty, as the world of cleaning can be fun with the right tools,” the spokesperson  said.

Meanwhile, Joey Christo Tang, assistant marketing manager at Kärcher Malaysia told A+M that the company hopes to emphasise more on digital marketing to capture its target audience and increase brand awareness with the Millennials.

Tang said said the company chose Kingdom Digital because the agency “put in a lot of effort” when it comes to researching for ideation and direction. The agency also gained its trust and confidence having worked with many blue-chip accounts and winning several awards, Tang added.

Edmund Lou, head of strategy at Kingdom Digital, said Kärcher wanted to connect with its consumers in a more relevant manner to be more human, as it is perceived as a very functional brand. “So, we took Kärcher’s famed cleaning prowess and combined it with the human satisfaction after cleaning to produce a rather unconventional yet relevant big idea – oddly satisfying feeling,” he added.

Read also:
OLDTOWN White Coffee MY names social media agency
LANEIGE MY gamifies holiday campaign with personality quiz
Biscuit brand Gery MY gets cheeky about the new iPhone in FB post

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