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Jul 07

My Café Latte ditches marketing strategies of the past to embrace social

South Korea’s leading dairy company Maeil Dairies has appointed Kingdom Digital as the social media agency for its ready-to-drink (RTD) coffee brand, My Café Latte across Singapore and Malaysia.

The agency will be overseeing the social media strategy, ideation, content and creative development, media strategy as well as community management for My Café Latte’s Facebook and Instagram pages. The appointment comes as the brand looks to execute more social-led digital campaigns on a monthly bases to garner greater brand awareness in the local markets. It also aims to create a consistent presence across its social media channels.

Lia Yang, marketing manager of Maeil Dairies explained that while My Café Latte has had a presence in both Singapore and Malaysia, it still is not widely known. The brand has largely banked on the social channels of its distributor partners such as FamilyMart or 7-Eleven to have the brand featured on their pages. These postings were limited, and they were mainly promotional based. Yang said:

We realised a disconnect in our past marketing efforts as there wasn’t a local social media account or website that the local customers can visit, if they were keen to find out more about My Café Latte.

Yang added that one of the more effective ways to induce trials for the brand is through sampling. However, the pandemic and movement curbs have made it difficult for the brand to conduct on-ground activation.

“As our customers are increasingly active on social and digital platforms, we knew it’s crucial to establish a stronger online presence. Hence, we are excited to work with Kingdom Digital as their ideas and approach stood out from the other agencies,” added Yang.

Mior Anwar, strategic planner of Kingdom Digital, expressed that the agency aims to build brand resonance by positioning My Café Latte as the enabler of self-expression; that latte is not just for consumption in the morning, but one that is perfect for the everyday moment.

“We want to portray My Café Latte as the go-to confidence and inspiration booster that spurs consumers to pursue what they believe in, no matter how niche or crazy the idea, hobby, or interest may seem,” said Anwar. Kingdom Digital will also be working towards helping the brand develop an emotional connection with consumers by encouraging them to find the courage and motivation to express themselves freely through music, dance, art, or any other form, creating a community of enthusiasts in their fields.

“This concept will be translated into social content and themed campaigns for the brand in the upcoming months,” added Anwar.

Some of Kingdom Digital’s other clients include Spritzer Malaysia, MAKEHEAL, and Sunway City KL.

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News
Jun 04

Sunway City appoints Kingdom Digital to manage and strategise its social and content

Sunway City Kuala Lumpur has appointed social and content agency, Kingdom Digital, to manage its Facebook and Instagram accounts while overseeing the social strategy and content development for the brand. Previously, the brand’s social media duties were handled in-house.

Appointed for a six-month duration with the possibility of extension, Kingdom Digital is tasked to drive greater awareness for Sunway City Kuala Lumpur as an all-inclusive, unique travel and leisure destination with the perfect mix of facilities under its four pillars – Eat, Shop, Play and Stay.

The agency will also be responsible for building a stronger online community by strengthening the brand’s affinity through relevant engagement and driving footfalls to the different business divisions across Sunway City Kuala Lumpur once the Movement Control Order is lifted. These business divisions include Sunway Pyramid, Sunway Lagoon, Sunway Medical Centre, Sunway University and the newly refurbished Sunway Resort.

According to the Sunway Group Brand Marketing & Communications Senior General Manager, Ms. Nik Tasha Nik Kamaruddin, while the group is affected by the pandemic, there are also opportunities to seize by embracing the digital transformation process.

“As a business, it’s important for us to keep up with the new generation of customers and the constantly evolving world – with or without the pandemic,” Tasha said. “As we are now placing more effort on digital marketing with a greater emphasis on social media across all businesses, we are excited to work with Kingdom Digital to showcase what Sunway City Kuala Lumpur has to offer through a softer but robust brand-building approach.”

When it comes to the agency’s strategy in differentiating Sunway City Kuala Lumpur’s social content from what has been done previously, Strategic Planners of Kingdom Digital, Yvonne Lee and Mior Anwar, shared that they will be moving away from the tactical-driven content to a stronger emphasis on its appeal as an all-in-one retreat to create new memories for both local and foreign visitors.

“Our consumer insights showed that people are looking to make efficient use of their time in the new norm, and they want the best in everything – whether it’s finding the best places to eat, shop, stay, or play,” Lee and Anwar added. “So, what better way to take the worry off their minds and show them that the only way, is Sunway? A way they can have it all and do it all by highlighting the various offerings around the township, and beyond.”

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News
Jun 03

Kingdom Digital Appointed to Run Social for Sunway City KL

Sunway City Kuala Lumpur has appointed social and content agency Kingdom Digital to manage its Facebook and Instagram accounts while overseeing the social strategy and content development for the brand. The mandate is for six months.

The news follows a January pitch that saw four agencies vying for the account. Previously, the social media duties were handled in-house.

Kingdom Digital aims to drive greater awareness for Sunway City Kuala Lumpur as an all-inclusive travel and leisure destination with a mix of facilities under its four pillars – Eat, Shop, Play, and Stay.

“We understand our customers’ media consumption and priorities have changed. As a business, it’s important for us to keep up with the new generation of customers and the constantly evolving world – with or without the pandemic,” Nik Tasha Nik Kamaruddin, Sunway Group Brand Marketing & Communications Senior General Manager.

“As we are now placing more effort on digital marketing with a greater emphasis on social media across all businesses, we are excited to work with Kingdom Digital to showcase what Sunway City Kuala Lumpur has to offer through a softer but robust brand-building approach.”

The agency is also responsible for building a stronger community online by strengthening affinity through relevant engagement and driving footfalls to the different business divisions across Sunway City Kuala Lumpur including Sunway Pyramid, Asia’s Best Attraction Sunway Lagoon, the newly refurbished Sunway Resort, as well as highlighting other attractions from medical tourism at Sunway Medical Centre, to promoting quality education at Sunway University.

“They are one of the most established and reputable companies in Malaysia. Through our strategic approach supported by strong creative and content, we look forward to taking their social presence and awareness to the next level,” said Ryan Ong, CEO of Kingdom Digital.

“When it comes to the agency’s strategy in differentiating Sunway City Kuala Lumpur’s social content from what has been done previously, Yvonne Lee and Mior Anwar, Strategic Planners of Kingdom Digital, shared that they will be moving away from the tactical-driven content to a stronger emphasis on its appeal as an all-in-one retreat to create new memories for both local and foreign visitors.”

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News
Jun 03

Sunway City KL hands Kingdom Digital social media duties

Sunway City Kuala Lumpur has recently appointed social and content agency Kingdom Digital to manage social media duties for six months, with the possibility of an extension. This follows a pitch that saw four other agencies vying for the account earlier in January. Its social media duties were previously handled in-house and work commenced in May.

Kingdom Digital will handle the company’s Facebook and Instagram accounts while overseeing the social strategy and content development for the brand. Kingdom Digital is also tasked to drive greater awareness for Sunway City Kuala Lumpur as an all-inclusive unique travel and leisure destination with the perfect mix of facilities under its four pillars – eat, shop, play and stay.

In addition, the agency is responsible for building a stronger community online by strengthening affinity through relevant engagement and driving footfalls to the different business divisions across Sunway City Kuala Lumpur, after the Movement Control Order restrictions have been eased. This includes Sunway Pyramid, Sunway Lagoon, the newly refurbished Sunway Resort, as well as highlighting other attractions from medical tourism at Sunway Medical Centre, to promoting quality education at Sunway University.

Nik Tasha Nik Kamaruddin, Sunway Group brand marketing and communications senior GM said that despite being affected by the pandemic, the group also saw opportunities and seized them by embracing the digital transformation process. “We understand our customers’ media consumption and priorities have changed. As a business, it’s important for us to keep up with the new generation of customers and the constantly evolving world,” she added.

Ryan Ong, CEO of Kingdom Digital, expressed that the agency is honoured to partner with Sunway City Kuala Lumpur. According to Ong, it is one of the most established and reputable companies in Malaysia and plans to use a strategic approach supported by strong creative and content.

Yvonne Lee and Mior Anwar, strategic planners of Kingdom Digital, shared that it will move away from the tactical-driven content to a stronger emphasis on its appeal as an all-in-one retreat. By highlighting the various offerings around the township, it aims to create new memories for both local and foreign visitors.

Prior to the appointment by Sunway Group, Kingdom Digital is also working with Spritzer Malaysia. It has also worked with a number of cosmetic clients such as Korean beauty brand MAKEHEAL, SILKYGIRL, The History of Whoo, Kopas Cosmetic and LANEIGE Malaysia. Other brands include tissue brand PASEO SG.

Meanwhile, Sunway Lagoon’s Sunway Group rolled out a Deepavali film last year titled “Light of Hope” to showcase its #SunwayforGood Food Bank programme which was to help Malaysians during challenging times. Separately, the brand reappointed VoxEureka in October 2020 for digital communications duties. Under the renewed scope, the agency was tasked to carry out data-driven strategic and reputational storytelling, comprising both creative and content development. The brand also launched a tourism campaign in July 2020 to boost domestic tourism.

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News
Jun 01

MARKETECH APAC’s Top 5 stories for May: Southeast Asian brands sweep this month’s top spots

The top 5 stories this May.

This month of May, the region of Southeast Asia took the reigns, with four out of five stories coming from the region, with one global brand entering the list. This month is all about the area of producing fresh content and platforms.

One live streaming platform launched a new feature that would see the replication of physical ‘live events’, while another brand, top e-commerce in fashion and lifestyle, is jumping on the trend of podcasts but with a novel take.

The end of Ramadan or the celebration of Hari Raya was commemorated by Muslims throughout the world this month, with one brand coming out on the top with its sentimental and touching Hari Raya short film.

Meanwhile, in the area of content regulation, we also saw a new leadership being announced that marks a new era of regulating content in one SEA country. Last but not the least, readers were hooked on the story of the pilot episode of MARKETECH Spotlight where we gave the seat to global CMS provider Magnolia.

The top stories were sourced from Google Analytics from the period of 16 April to 15 May. Take a look.

Top 5: Zalora launches ‘Zalora Talks’

Entering in our Top 5 stories for May is fashion and lifestyle e-commerce Zalora in Southeast Asia. While fashion is a realm that’s highly visual and not often ‘talked’ about through conversations alone, Zalora aims to break the norm through the launch of its podcast, ’Zalora Talks’ on Spotify, the first-ever fashion and lifestyle podcast in Asia.

While Chris Daguimol, Zalora’s group director and head of corporate communications, agrees to this, he said that in today’s time, Fashion has evolved into becoming a platform to raise pertinent social issues such as sustainability.

“Right now, we actually have people who are big in sustainability. It’s a healthy kind of conversation, and I think this is the right time to start being part of that conversation, and Zalora’s very proud to be part of that initiative and conversation and to have all this put out there as a Southeast Asian point of view, and with [matters] that resonate with consumers in Southeast Asia,” said Daguimol in a MARKETECH APAC interview.

Daguimol said that the United States remains the main fashion hub and that conversations on fashion often revolve around the western point of view. With ‘Zalora Talks’, the e-commerce aims to make the Southeast Asian voice be heard, which boasts a fashion and lifestyle culture that’s rich and vibrant as any other.

The series was launched on 4 May and currently has five episodes. The series, which is made to comprise two seasons, is hosted by Amy Yasmine, the former editor of Harper’s Bazaar Malaysia, and will have six episodes for each season. The series brings together industry experts, brand partners, and fashion and lifestyle key opinion leaders from countries all over Southeast Asia.

Top 4: CMS Magnolia on the pilot episode of MARKETECH Spotlight

For the pilot episode of MARKETECH Spotlight, our deep dive into organizations and companies that have recently achieved an industry milestone, we featured global tech company and CMS provider Magnolia.

Magnolia which has presence in Europe and APAC, and headquartered in Switzerland, has recently entered the leading list of top tech providers in the world: Global advisory Gartner’s Magic Quadrant. The report method uses a quadrant to identify the top-performing tech systems in the world, and Magnolia was recently identified as a ‘niche player’ for its digital experience platform (DXP) Magnolia DX Core.

In the episode, we conversed with Magnolia’s General Manager for APAC Don Lee, who aside from sharing the company’s response to Gartner’s report, also gave informative insights to companies that are looking to adopt a digital experience platform themselves.

Among the tips he shared are: focusing on the facet of digital experience that one wants to succeed in and building a modular and organic DXP for faster DX development. Learn more about his insights here.

Top 3: kumu launches ‘Live Events’ platform

Even over a year of the pandemic, most nations in the world are still grappling with lockdowns, with countries even dealing with new waves of the virus. With this, in-person interactions are still far from reality.

Local and emerging top live streaming platform in the Philippines, kumu, has recently responded to this call, coming up with a new feature for Filipinos that aims to replicate real-life ‘live events’.

With the new kumu ‘live events’, kumu aims to provide the biggest virtual stage in the country to offer its viewers live concert experiences, festivals, and parties from the comfort of their own homes. To give that full ‘live show’ experience, kumu will be enabling features that model the physical version that we all have come to enjoy such as post-show engagement with the artists. in contrast to the standard Kumu live stream shows that are open to public viewing, live events will be ticketed and gated.

Speaking with MARKETECH APAC, Mariel Bitanga, head of kumu Live Events, shared that aside from the benefit of the users and viewers, the new feature is very much for its performers and top streamers in the platform, making possible the opportunity to have a special type of production for their fans.

“Kumu is a fast-growing app and platform, and we wanted as a company to have an offering other than the usual app features that we wanted to have a platform on the web. Kumu Live is actually not just events, it actually has gaming, and you could actually live streams there,” said Bitanga

Top 2: Kärcher Malaysia’s Hari Raya short film

As a Muslim-wide country, Malaysia has been all spirits for the month of May as it approached the celebration of the end of Ramadan, Hari Raya Aidilfitri.

Different brands and companies came in solidarity with Muslims in the country, showcasing each of their creative campaigns that all echoed the importance of making time for family even amid one of the most difficult times for social connections.

One particular campaign stood out and entered the top 5 stories this month – the Hari Raya short film of professional cleaning tools and equipment supplier, Kärcher Malaysia.

The brand took quite a different turn on its theme on family, using ‘memories’ as the element to bring the message that when members come together to bond, old memories are sometimes sidelined. The narrative revolves around a son who wishes to sell the family house but is contested by his parents as it holds lots of precious memories. As they clean and prepare the house for sale, Zack, the son, realizes his parents are right all along.

The campaign was spearheaded by social agency Kingdom Digital together with Untitled Films.

In a conversation with Kingdom Digital’s head for account servicing Lui Xiao Yee, she shared that through the film, they wanted to show that not everything old is bad and that not everything old should be thrown away.

“As we all know Karcher sells professional cleaning products, basically cleaning equipment and tools. We thought that it’s really relevant for the brand as well as the end consumer to tap into this spring cleaning kind of tradition,’ she said.

Top 1: Malaysia’s The Content Forum names Astro Radio’s Kenny Ong as new chairman

For our top 1 story for the month of May, we have another news from Malaysia. The country’s independent self-regulatory body, The Content Forum, has recently elected Astro Radio’s CEO Kenny Ong to be its new chairman.

The Communications and Multimedia Content Forum, or simply The Content Forum, is made up of various organizations representing the communications and multimedia industry. It governs content by self-regulation in line with the Malaysian Communications and Multimedia Content Code – a set of rules that are applied to all content in the networked medium such as radio, television, audio text, and internet content from the country, as well as electronic boards, and public transport, among others.

The appointment will see Ong assuming the position for a two-year term, succeeding outgoing chairman Y.Bhg. Dato’ Khairul Anwar Salleh, the CEO of Media Prima Television Networks. In his new role, Ong will be bringing over 25 years of knowledge and experience across different industries to lead the council that sets the agenda on building a strong and agile self-regulatory framework for the communications and multimedia content industry. Together with members of the council, he is charged with executing strategies to achieve the vision of the Content Forum, which includes facilitating self-regulation and establishing best practices necessary for the growth of the content industry and the protection of its consumers.

When we caught up with Kenny to tell us more about the role, he said that the change in leadership will give The Content Forum a fresh start with new ideas and a new agenda. He further shared that one of the priorities of the forum would be the revamp of the content code.

“Getting a revamp will be important because of the new changes that are in the market when we talk about content. When it was first set up many years ago, the definition of content is different from what we have now, when we talk about broadcasters, when we talk about media and a lot of things coming [out] online. We need to revamp the content code to make sure that it takes care of the current situation and what we foresee for the next couple of years,” he said.

Watch our live interviews with the newsmakers themselves on the latest episode of MARKETECH APAC Reports, live on our YouTube channel.

This is in collaboration with Malaysia-based media company The Full Frontal.

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News
Apr 28

Korean beauty brand MAKEHEAL taps agency Kingdom Digital for its debut in SG

Singapore – Social media agency Kingdom Digital has been chosen by South Korea-based beauty brand MAKEHEAL to mark its entry in the Singaporean market.

MAKEHEAL’s brand of cosmetics combines scientific expertise and artistic sensibilities to create ‘transformative’ beauty products for young women. The brand was brought to the Lion City by company Alliance Cosmetics Singapore.

Other than the flagship range, the company will be introducing to Singaporeans its sub-brands – eye makeup professional ‘EYECROWN’, trendy makeup specialist ‘T:SOME’, and skin cleansing expert ‘PEELOSOFT’.

From MAKEHEAL’s Instagram account

Kingdom Digital has been appointed for nine months, and has already started its work with the official launch happening last 15 April. For the inaugural entry of the MAKEHEAL brand, Alliance Cosmetics has chosen social media channels as the main communication platform.

According to Daniel Chin, MD at Alliance Cosmetics Group International, MAKEHEAL’s target audience is between the age of 16 to 34 years old.

“This group of consumers spend most of their time online and they are active social media users. Also, they tend to discover new brands and products via social platforms. Hence, it made sense for us to start with a strong social presence to engage with the consumers,” said Chin.

With the appointment of the agency, which saw it competing with two other creative firms, Chin shared that the decision to work with Kingdom Digital was spurred by the established experiences it had with beauty brands and the solid reputation that preceded the agency.

Besides MAKEHEAL, Kingdom Digital is also the agency partner for another Alliance Cosmetics-managed brand SILKYGIRL; and in September last year, it has also nabbed the account of another South Korea-origin cosmetics brand The History of Whoo.

For its remit, the agency will be responsible for social strategy and ideations, content planning and development, community management, as well as monthly reporting for MAKEHEAL’s Facebook and Instagram.

Account leads from Kingdom Digital Elaine Ewe and Yvonne Lee, jointly commented, “To set the brand apart from its competitors, we devised the unique proposition that MAKEHEAL is made with beauty consumers in mind. We will be highlighting its professional and intuitively designed products that are easy to use, which empowers women to own their vibe and celebrate their individuality. This will be reflected in the brand’s content and creative direction across social platforms,”

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News
Apr 28

Korean beauty brand MAKEHEAL picks Kingdom Digital to dazzle consumers in SG debut

Distributor Alliance Cosmetics Singapore has appointed Kingdom Digital to debut the South Korean makeup brand MAKEHEAL in Singapore, following a three-month pitch process that saw three agencies vying for the account. The social media appointment is nine months long and sees the agency leading social strategy and ideations, content planning and development, community development, and monthly reporting for MAKEHEAL’s Facebook and Instagram. According to Kingdom Digital, work has already rolled out.

Daniel Chin, Alliance Cosmetics Group International’s MD said it was impressed with Kingdom Digital’s portfolio of skincare and cosmetics brands. According to him, this showed that the agency has an in-depth understanding of the beauty industry. “It has also demonstrated a proven track record of helping beauty brands achieving high brand awareness through the consistent social presence and curated social content,” Chin said.

The brand is targeted at consumers aged 16 to 34, who also happens to spend most of their time online and on social media, Chin said. Hence, it made sense for the company to start with a strong social presence to engage with consumers.

Alliance Cosmetics Singapore also distributes SILKYGIRL and Kingdom Digital is currently working with the cosmetics brand for social media duties in Malaysia and Singapore. Other cosmetic clients in Kingdom Digital’s portfolio include The History of Whoo and Kopas Comestic. It also previously worked with LANEIGE Malaysia.

Kingdom Digital’s strategic planners Elaine Ewe and Yvonne Lee said it devised the unique proposition that MAKEHEAL is made with beauty consumers in mind, in an effort to set the brand apart from its competitors.

“We will be highlighting its professional and intuitively designed products that are easy to use, which empowers women to own their vibe and celebrate their individuality. This will be reflected in the brand’s content and creative direction across social platforms,” they explained. On top of MAKEHEAL’s flagship range, the brand is also introducing its sub-brands – EYECROWN, T:SOME, and PEELOSOFT – to the Singapore market. A+M has reached out to Kingdom Digital for additional information on MAKEHEAL’s entry into Singapore.

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News
Mar 01

February’s Top 5 stories: Kingdom Digital delivers 300 personalized digital ‘thank you’ cards for its 2020 wrap up

The top 5 stories this February.

Jumping off the icebreaker of the year, the list this February is another group of brands showcasing innovation and over-the-top creativity. Three out of five are marketing campaigns hailing from Malaysia, with one region-wide; while stories of new leadership appointments, with new hires tasked to take the helm of an Asia-wide team, continue to inspire this month.

Based on Google Analytics from 16 January to15 February, here are the top 5 stories for February.

Top 5: SUBPLACE’s ‘Founder Story’ campaign

When SUBPLACE launched in December, it became the first-of-its-kind, offering an all-in-one marketplace for products on a subscription-based service. In order to encourage merchants to hop on the said business model, it rolled out its ‘Founder story’ campaign.

The unique proposition that SUBPLACE offers pushed it to similarly offer innovative marketing strategies. In the ‘Founder story’ campaign, it roped in the founders and CEOs of five of its partner brands to talk about each of their brand stories and why they chose the subscription model. The brands featured were probiotic drink Yakult, health and wellness retail chain store, Ogawa, and intimate health and aesthetic clinic, Clinic Rui, among others.

SUBPLACE CEO Mak WH shared to MARKETECH APAC, “We invited our biz partners to be storytellers, to talk about why they chose to adopt the subscription model in these challenging times, and what their inspiration for doing so was. Through these short features, we also introduce the subscription business model to viewers and convey how this model differs from other business models through first-hand accounts from business owners,” said Mak.

Top 4: dentsu announces new chief growth officer for CXM

Global media and marketing network dentsu international is continuously bolstering its leadership, unveiling veteran hires from time to time; and for its customer experience management business in APAC, it has appointed digital and tech veteran, Rachel Ooi, as its chief growth officer.

Prior to joining dentsu, Ooi has worked for professional services company Accenture as managing director for Industry X.0, the firms’ digital and tech solutions for businesses; and for multinational conglomerate General Electric (GE) as general manager for the ASEAN enterprise sales, as well as leading GE’s Ecosystem Alliance for the APAC region.

For her role, she will be responsible for bolstering dentsu’s CXM regional footprint through new business and organic growth, working closely with the leads of the network’s Media and Creative divisions on integrated opportunities.

In an exclusive conversation with Ooi, she said that the pandemic has turned the CXM landscape around, where everyone is transiting to a ‘Digital Genesis’ era.

“In the past, database marketing is the way to go, direct marketing is the way to go. [Right now], we’re talking about leveraging not just on technology, data, but also enhanced creativity, working closely with the ecosystem,” noted Ooi.

“Here in dentsu, even Merkle, we aim to achieve [and differentiate] by giving competitive advantage to brands and clients. We do that by having a different perspective, no longer just advertising, marketing in siloes, sales, and commerce; we look at it as a full perspective [on] how we can be a strategic partner to clients.”

Top 3: Creative tech development company Adaptis appoints seasoned business development executive Joven Barceñas as head of growth

Joven Barceñas, former head of advertising and sponsorship sales at Lighthouse Independent Media, the publisher of Singapore-based Marketing Magazine, has been named as head of growth at Adaptis.

Adaptis is a collective of digital development studios strategically located in Europe and Southeast Asia, providing experience-led technical capabilities to global clients.

With the role, Barceñas will be responsible for growing the business of the firm through business development and marketing, as well as improving processes within the function.

Having almost a decade of experience in media, marketing, and technology, Barceñas shared that he chose to further focus on the latter as the industry of technology keeps on evolving and that he aims to be in an environment that presents consistent innovative offerings to improve results for clients.

“In my current role at Adaptis, I was very fortunate to have been working with very talented people in technology development, and I’m learning a lot about UX, UI, and how machine learning or AI works,” he said.

Top 2:Kingdom Digital delivers 300 personalized digital ‘thank you’ cards for its 2020 wrap up

Social and content agency Kingdom Digital in Malaysia exercised its expertise in social media and digital creatives when it went the extra mile for its 2020 year-ender special, delivering and publishing over 300 personalized ‘thank you’ cards, to clients, media partners, and employees.

In the form of 8-second clips, the agency curated a sincere and unique message for each receiver, all posted and published on its Facebook and Instagram Stories.

Its Head of Strategy Edmund Lou let us in on the agency’s conceptualization process for the initiative, sharing that the team decided to push through with it, knowing how digital cards increased in popularity during limited physical contact at the middle of the pandemic.

Lou said the team had to appoint designated writers and make use of a proprietary system, Digital Creative Automation (DCA), in order to pull off the moving banners which required 170 varied visuals and copy.

Top 1: Colgate’s ‘Made for Greatness campaign’

The top story for this month can be considered as a dark horse in its own right–Colgate’s ‘Made for greatness’ campaign which was first released a little while back – in November 2020 – and coming through the ranks, garnering the most views for the month.

The campaign is for its hardworking formula, Colgate Total, where it featured professional climber and Academy Award-winning documentary director, Jimmy Chin. The spot shows Chin climbing an arduous mountain, but succeeding in the end, bringing the message of strength and ‘greatness’ in tandem with the Colgate brand.

In an exclusive conversation, Lyndon Morant, Colgate-Palmolive’s regional marketing director, shared that the theme of greatness came about in answering the question “Why did we make Colgate Total?”

“The answer is that we designed [it] for those people, for whom the highest grade [and] the highest performance in everything that they use makes [a] difference,” he said.

Watch the live report of the top stories for the month on our YouTube channel, where we give you exclusive appearances from the newsmakers themselves.

This is in collaboration with Malaysia-based media company The Full Frontal.

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article-thumbnail News
Feb 22

The 24 Best Digital Marketing Agencies in Malaysia

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Photo credit: Shutterstock

By Hans Teo

In this fast-paced world, to boost your sales and lure in more clients, you’ve got to learn how to keep up with the modern trends—specifically in the online world. Thankfully, there are the best digital marketing agencies in Malaysia to help you!

Establishing a brand goes hand-in-hand with marketing. This way, your customers will know what your business stands for and what you’re trying to sell.

To further improve the products and sales of your business, check out our list below for the best digital marketing agencies in Malaysia.

22. Kingdom Digital Solutions Sdn. Bhd.

Photo credit: Kingdom Digital Solutions Sdn. Bhd.

BEST FOR  Building relationships by humanising brands
PRODUCTS Strategy planning and ideation, social & content marketing, digital360 campaign, web experiences, video stories, digital creative automation (DCA), digital creative production
WEBSITE https://www.kingdomdigital.com.my/
ADDRESS Unit A-3-1 & A-3-2, Menara Mustapha Kamal, PJ Trade Centre, Jalan PJU 8/8A, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor
CONTACT DETAILS

Tel: +60 3-77100211
Email: enquiry@kingdomdigital.com.my

OPERATING HOURS Mon to Fri: 9:00am-6:00pm

Established in 2007, Kingdom Digital is a multi-award-winning social and content marketing agency headquartered in Malaysia, with a growing presence in Singapore. The agency specialises in helping brands build lasting relationships with their consumers through innovative strategic planning and effective creative ideation.

Equipped with a talented team of digital strategists, creative thinkers and doers, Kingdom Digital continuously discover opportunities for brands to drive business growth and brand influence across the digital sphere. Their clientele includes Sime Darby Property, Grab, Moet Hennesy Diageo Malaysia, Kose, Mead Johnson, and many other brands.

Highlights

  • Experienced in conceptualising and executing creative campaign and content driven by insight
  • Established strong relationships with a wide variety of brands from different industries
  • Their proprietary creative automation platform, Digital Creative Automation (DCA), helped brands to achieve personalisation at scale
  • Named top 3 digital & independent agency in Malaysia

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Feb 05

Spritzer Appoints Kingdom Digital to Run Social Media

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Spritzer Malaysia Bhd has appointed Kingdom Digital as its social media agency. The appointment will be for a period of a year.

Kingdom Digital will be responsible for managing Spritzer’s Facebook page, developing content strategies, and producing relevant creatives. The agency will also be managing digital campaigns for the brand.

“We are excited to kick-start our journey with Kingdom Digital to strengthen our social media presence,” said Elaine Ho, Group Marketing Manager of Spritzer Malaysia.

“We hope to use our renewed social presence to deepen our engagement with our target audience while attracting new customers. We look forward to a strong partnership – carving out fresh ideas to continue evolving the brand.”

Meanwhile, Kingdom Digital’s CEO, Ryan Ong said that he remains focused on bringing the brand to the next level via innovative and engaging social ideas and solutions.

“We are honored to have the opportunity to work with such a well-established brand. In terms of strategy, we want to position Spritzer mineral water as an ideal partner for everyday moments,” said Ong.

“Together, with Spritzer, we are confident that our extensive expertise in digital, content creation and strategy will drive greater engagement and resonance with their target audience on social media.”

Working with Kingdom Digital, Spritzer has recently launched two initiatives. The first is a CNY short film produced in collaboration with Creo Creative.

The second initiative is an Instagram AR filter, which is now available on Spritzer’s Instagram. To activate it, users just need to go to the Filter tab on Spritzer’s profile and click on the “Just Add Water” post.

The agency’s work for Spritzer has commenced since January this year.

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