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Nov 17

Talentbank reveals 113 most preferred graduate employers to work for in 2022

Graduates’ Choice Award (GCA) – Malaysia’s most authoritative graduate employer branding award has announced the nation’s Most Preferred Graduate Employers to Work for in 2022. Kingdom Digital has received recognition for Most Preferred Graduate Employer in the Advertising category.

Employers are given recognition for their dedication and efforts in enhancing their employer branding in public and private universities across Malaysia.

GCA 2022 saw over 23,000 Malaysian undergraduates from more than 100 private and public universities nationwide voting. This represents the largest consensus of young Malaysian voices, accurately capturing their future employment preferences and attributes from a variety of aspects – including the most preferred employer.

The results of the GCA 2022 are set to be a vital guide and tool for the millions of Malaysian fresh graduates as they venture out into the workforce in search of their ideal job.

Graduates’ Choice Award (GCA) Most Preferred Graduate Employers To Work For In 2022. Click here to view the high-resolution image.

Commenting on the findings, Ben Ho, founder of Talentbank – organisers of GCA said, “For the fourth year running, through the Graduates’ Choice Award, Malaysian university students have made their voices heard, weighing in on some of the most crucial criteria when it comes to finding the right organisation and job for them. Through our comprehensive and wide-reaching poll, we are able to gain invaluable insights into what undergraduates are looking for in terms of jobs helping others make wiser employment decisions too.”

This year also saw the number of overall winners increase from just 10 to 25, a testament to the growing list of influential and preferred employers amongst Malaysian undergraduates.

GCA 2022 recognizes 48 distinctive industries, amongst the voted industries are Accounting and Professional Services, Automotive, E-Commerce, Electronics, Fast-Moving Consumer Goods, Government-linked Companies, Pharmaceutical, Retail, Telecommunications, and many others.

Some of the new categories introduced in GCA 2022 include customer relations services, which are Convenience Store, Luxury Retail, and Travel Booking App. With digitalization being the forefront of day-to-day operations, categories like Fintech, Investment Banking and Print Technology were also introduced in GCA 2022. Among other new categories introduced are Advertising, Analytics, Broadcasting, Construction, as well as Social Media.

Two categories in previous year’s GCA were divided into specified categories for GCA 2022. With tech being an open space with new exploration and innovation, the Tech category is expanded to specify Computer Peripherals and ICT. Additionally, the Manufacturing category is expanded to specify Microprocessor, Paint and Rubber to further define the industries into its specialties.

Beyond specific organisations, GCA 2022 also showcased other important employment preferences that would shape their decision-making process. Some of the key considerations included good bosses and leaders, salary and bonuses as well as career development opportunities.

I firmly believe that the list of organisations and other findings will serve as an important guide for the millions of fresh graduates across the country as they venture out into the job market in search of their dream job.” – Ben Ho, Founder & CEO @ Talentbank

Other key attributes and preferences that were highlighted in the GCA 2022 results included learning and development opportunities, company culture, flexible working hours, work-life balance, job security, and the ability to contribute back to society.

A symbol of excellence and recognition, the GCA emblem is designed to embody the hallmark of excellence portrayed by organizations across the industries

GCA 2022 also shined a spotlight on particularly trending and preferred industries with the aim of guiding fresh graduates towards industries that would best reward them upon entry into the job market.

Amongst the most preferred industries for employment were e-commerce marketplaces, telecommunications, accounting, tech and banking ranking amongst the top five.

“Today’s job market is more sprawling and elaborate than ever before. There are thousands of companies across hundreds of different industries for fresh graduates to sieve through when finding the right job for them. It is for this very reason that we created GCA, to stand out as a singular and consolidated voice and guide for Malaysian university students when it comes to planning their future careers. With the GCA, fresh graduates will be able to make more informed decisions on their industry of choice, specific target organisations, expected salaries and more,” added Ben.

Launched in 2018, GCA has cumulatively reached out to over 85,000 graduates and recognised more than 200 large organisations. 100% of the results were determined by the votes of university students nationwide. GCA has been vital in providing actionable intelligence for the nation’s leading campus recruiters. Beyond this, GCA has proven to be equally important at guiding young graduates to make better employment decisions and connecting them to the country’s top employers.

GCA is organised by Talentbank, an award-winning career discovery ecosystem focused on producing career-ready candidates and helping them with better careers, by connecting them with industry leaders that welcome prime talent.

Ben Ho, Founder of Talentbank said, “Over the past four years, GCA has solidified itself as the hallmark of excellence for organisations nationwide. Making it the voice of the next crop of potential employees, GCA has cemented its status as Malaysia’s most authoritative graduate employer branding award.”

Being listed as one of the most preferred employers in GCA, is a truly significant achievement as it is 100% determined by the votes of Malaysia’s graduates, making it the voice of the next crop of potential employees.” – Li Kiat, Project Director @ Talentbank

Handcrafted with the use of pewter and 24K gold, the GCA trophy is designed to resemble a scroll – a symbol of courage, knowledge, and wisdom.

After a four year track record of excellence in highlighting the wants and needs of the latest generation of Malaysian graduates, the fifth edition of GCA is already underway. Voting for GCA 2023 is now open until 30th June 2022.

“If you are a Malaysian university student, this is your chance to voice your opinion and have it mean something to your peers. Your votes for the 2023 Most Preferred Graduate Employer to Work for and other criteria will guide millions of others in their search for the ideal job,” Ben added.

All Malaysian undergraduates and graduates are eligible to vote for GCA 2023 and can do so by simply visiting www.graduatechoiceaward.com/vote/.

Participating voters will stand a chance to win prizes such as Apple 13″ Macbook Pro, HP Spectre x360 Laptop, Samsung Galaxy Note 20 or Apple iPhone 13.

For more information on GCA and this year’s Most Preferred Graduate Employers to Work for visit: www.graduatechoiceaward.com. For additional information on Talentbank visit: www.talentbankgroup.com or www.jobsbank.com.my.

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Oct 21

#MobExAwards 2021 highlight: Grab helps small businesses thrive in the new normal

Article Grab MOB EX Image

Through the years, Grab has grown to be a household name, offering a suite of services, including deliveries, mobility, financial services, enterprise, and others.

Driven with a common mission to drive Southeast Asia forward by creating economic empowerment for everyone, the company sought to help small businesses which were hit the hardest from the pandemic.

Partnering with Kingdom Digital, the “Enterprise-level ad-tech for the smallest of small businesses” campaign was created. This resulted in Grab clinching the gold award for Best Use of In-App Advertising at MARKETING-INTERACTIVE’s MobEx Awards 2021.

Challenge

After the pandemic hit, non-essential businesses experienced a temporary closure as mass movements were prohibited worldwide.

According to the Entrepreneurship Development and Cooperation Ministry, more than 30,000 Malaysian businesses have folded since the movement control order was first imposed; 70% of the casualties were small single-outlet retailers, restaurants and other micro-enterprises who struggled to make the transition from physical to online selling.

As a marketplace app, Grab could not exist without its small business partners. As a result, Grab had a business motive and moral duty to help these business partners digitise and thrive in the new normal.

Grab targeted businesses that were earning under RM30,000 a month, and were granted a tax exemption by the Ministry of Finance.

Strategy

According to Grab, the problem with small businesses is that many of them lack the resources to have an agency or person in charge of marketing. Additionally, these small businesses are too busy to understand apps, ads or websites. As a result, these companies lack the knowledge and resources to move the business from offline to online.

In fact, small businesses often face questions such as “how do I write copy”; “what size should my banner be”; “what photo to use when I don’t even have a logo”; and “how do I know if my ad is working”.

While many companies were donating ad credits to small businesses, many of them struggled as there was no one to explain how digital ads worked.

To genuinely move the needle and impact the livelihoods of these small businesses, Grab knew it had to offer more than free ad credits. In fact, these businesses needed an easy digital shortcut. That was an end-to-end performance marketing solution that even the smallest, least savvy of businesses could actually use – media space, custom radius targeting, tailored creative (in all the correct sizes for the different spaces), and ruthlessly simplified analytics.

Execution

Partnering with Kingdom Digital, a bespoke automated ad builder was created to help small businesses. Focusing on data and creative automation, and dynamic radius targeting, the ad builder was able to automatically pull information the small businesses had already submitted to Grab.

This included the merchant’s name, address, opening and closing hours, phone numbers, store tag line, menu descriptions, store logos or menu item photos. The ad builder would then build ads with the available information.

There were also layouts for information that was not provided. These ads were then targeted to Grab app users that were within a 12km radius from the registered store address and automatically turned on/off during the stores’ opening hours.

Next, Grab and Kingdom Digital had to tackle the challenge of scaling the ads. First, the company and agency decided to send emails to all eligible GrabFood, GrabMart and GrabPay small businesses, describing the “Grab Loves Local Heroes” programme.

The “Best space on the Grab app” was also utilised, where enrolled small businesses would receive personalised performance marketing creatives as well as daily ad exposures on the home screen of the Grab app. Gift cards were also designed to encourage Malaysians to support local businesses by sending the gift cards to friends and families.

Last, Grab would feature interesting stories that it received across social media platforms as part of the “Grab Loves Local Heroes” campaign on Malaysia Day.

Results

The campaign turned out to be a resounding success: not only did Grab manage to offer free visibility, awareness and promotions for the local heroes by leveraging in-app advertising on its own app, it also received overwhelming support from Malaysians who rallied behind the cause.

As a result, the heart-warming stories about the small businesses achieved more than 600,000 engagements overall.


Looking to explore personalisation for your digital campaigns? Schedule a demo to learn more about our Digital Creative Automation managed service today.

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News
Oct 20

Kingdom Digital tapped by KyoChon for social media duties

Kuala Lumpur, Malaysia – Kyochon, a Korean fried chicken brand, has tapped local digital and social marketing agency Kingdom Digital to handle the brand’s social media duties in the Malaysian market, starting off with an online campaign to promote KyoChon’s new meat-free food: the ‘Future Chicken’ Burger and ‘Future Chicken’ Tenders.

KyoChon will be turning to social media to create buzz and drive awareness about the 100% plant-based options by working closely with its newly appointed social media agency Kingdom Digital.

Terry Goh, CEO of KyoChon, shared that the brand first introduced its meat-free menu earlier this year in February for Malaysians who are looking to reduce their meat intake for health, spiritual, or social reasons.

“With the addition of the new ‘Future Chicken’ Burger and ‘Future Chicken’ Tenders, we have a total of 4 meat-free selections to cater to different preferences. Our customers and their loved ones can now have more options to choose from when they dine at KyoChon, be it from the meat-free or chicken menu. Both menus allow them to experience the signature taste and crispiness one would expect from our Korean fried chicken without compromising on their dietary choices,” Goh said.

Meanwhile, Lui Xiao Yee, head of client servicing at Kingdom Digital said KyoChon has tasked them to strengthen KyoChon’s positioning as the go-to restaurant for the most authentic and best Korean fried chicken in the minds of young teens, adults, and families.

“To achieve that, our strategy aims to portray KyoChon as the ‘INSSA’ (a Korean slang word describing a sociable trendsetter) through relatable and humorous social content and engagement ideas. Some of these can already be seen on their social media pages, such as the specially-curated monthly KyoKomics or when the brand joined the hype and trendjack Squid Game,” Xiao Yee stated.

Kingdom Agency has won various accounts this year, including milk brand Lactel and beverage brand Spritzer.

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NewsWork
Oct 20

Kyochon Partners Kingdom Digital for Social Duties & Launches New Meat-Free Menu

The future of chicken is here with Kyochon’s new plant-based menu offerings

Kyochon’s Future Chicken menu

Leading Korean fried chicken brand KyoChon has launched two new items under its meat-free menu – the “Future Chicken” Burger and “Future Chicken” Tenders.

The witty menu name was inspired by Phuture®’s high fibre plant-based products, which are the main ingredients that replace the “chicken” in the burger and tenders.

Terry Goh, the CEO of KyoChon, shared that the brand first introduced its meat-free menu earlier this year in February for Malaysians who are looking to reduce their meat intake for health, spiritual, or social reasons.

With the addition of the new ‘Future Chicken’ Burger and ‘Future Chicken’ Tenders, we have a total of 4 meat-free selections to cater to different preferences. Our customers and their loved ones can now have more options to choose from when they dine at KyoChon, be it from the meat-free or chicken menu. Both menus allow them to experience the signature taste and crispiness one would expect from our Korean fried chicken without compromising on their dietary choices,” said Terry.

KyoChon will be turning to social media to create buzz and drive awareness about the 100% plant-based options by working closely with its newly appointed social media agency Kingdom Digital.

According to Lui Xiao Yee, Head of Client Servicing of Kingdom Digital, the brand has tasked the agency to strengthen KyoChon’s positioning as the go-to restaurant for the most authentic and best Korean fried chicken in the minds of young teens, adults, and families.

To achieve that, our strategy aims to portray KyoChon as the ‘INSSA’ (a Korean slang word describing a sociable trendsetter) through relatable and humorous social content and engagement ideas. Some of these can already be seen on their social media pages, such as the specially-curated monthly KyoKomics or when the brand joined the hype and trendjack Squid Game,” expressed Xiao Yee.

The new “Future Chicken” Burger and “Future Chicken” Tenders are created as part of a collaboration with the plant-based company, Phuture®. Both items are now available permanently on KyoChon’s menu, and customers can enjoy them by dining in or takeaway, or order via KyoDelivery and GrabFood.

For more information, please visit KyoChon’s website. Stay tuned to KyoChon’s Facebook and Instagram for the latest edition of KyoKomics and promotions.

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NewsWork
Oct 20

Fried chicken brand KyoChon taps Kingdom Digital to draw social buzz for new meat-free items

Korean fried chicken brand KyoChon has unveiled two new items under its meat-free menu and tapped Kingdom Digital to promote the launch on social media. The new Future Chicken burger and tenders were created as part of a collaboration with the plant-based company, Phuture, and the menu name was also inspired by the latter. Kingdom Digital was appointed in May for a year.

Through this partnership, KyoChon hopes to create social engagement and cement its position as the top Korean friend chicken brand in Malaysia. It also aims to regain the preference of the customers, especially in the minds of young teens, adults and families who are looking for Korean fried chicken. According to KyoChon’s CEO Terry Goh, this partnership will also grow its customer base, gaining new customers who are new to KyoChon or Korean fried chicken.

Similarly, Kingdom Digital aims to position KyoChon as a social trendsetter, one who is always one step ahead in food, trends and culture. The agency and KyoChon will also leverage popular Korean pop culture to create content that is relatable to consumers while establishing the authenticity of being the leading Korean fried chicken brand, said Goh.

Working closely with Kingdom Digital, KyoChon developed a series of relatable and humorous social content. Some of the content is already available on the brand’s social media pages, such as Facebook, when KyoChon trendjacked Netflix’s latest hit series, Squid Game in a post. KyoChon has also been posting a specially-curated monthly KyoKomics on its Facebook page. 

With the addition of the new Future Chicken burger and tenders, there are now a total of four meat-free selections to cater to the different preferences of the locals, said KyoChon CEO Terry Goh. With more options to choose from, customers are able to experience the signature taste of KyoChon’s chicken without having to compromise on dietary choices, he said. The meat-free menu was first introduced earlier this year in February for Malaysians who were looking to reduce their meat intake for health, spiritual or social reasons.

According to Goh, one of KyoChon’s most popular items is its signature sliced pickled radish. For the Future Chicken burger, KyoChon has decided on using sliced pickled radish to give the burger a refreshing component as well as an extra tang. Kingdom Digital will be educating consumers about the ingredients that go into the Future Chicken offerings through social content.

While KyoChon has declined to comment on its marketing plans for 2022, Goh said the company will continue to bring more exciting menu offerings next year while delivering on its three brand promises. The brand’s promises are to use only the finest ingredient, encourage and support the healthy lifestyles of the customers and pursuing perfection in every fried chicken it makes.

Meanwhile, the rise of meat-free and vegan have been on the rise, especially in countries such as Singapore and Hong Kong. In 2020, Deliveroo Hong Kong, revealed some statisticsabout the dining habits of Hongkongers, including the findings that vegan options have massively increased in popularity. According to the study, the number of vegan orders in Hong Kong saw year-on-year growth of 104% in early May. The growing demand for vegan dining has since led Deliveroo Hong Kong to expand its healthy and sustainable food options, and to partner with more vegan restaurants across the city in order to offer a wider variety of vegetarian and semi-vegetarian dishes.

Meanwhile, in Singapore, Cold Storage also added a large variety of vegan and plant-based meat brands; such as Impossible, Beyond, Arlene and Quorn in its Paragon flagship outlet. 

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Sep 14

Dairy brand Lactel Malaysia names social media agency

news lactel visual-mi

Chilled dairy brand Lactel Malaysia has appointed Kingdom Digital to handle social media duties for a year following a pitch in June, which saw three other agencies vying for the account. The agency’s main objectives include increasing social media engagement and spreading awareness about the credibility and heritage of Lactel as a leading milk brand.

According to the brand, Kingdom Digital stood out with its strong, creative pitch and well-rounded teamwork. “The agency’s consumer-centric and lifestyle-driven content strategy fit the kind of messaging we sought to put forward. Rather than a promotional or hard-sell approach, we aim to provide value in what is an integral part of our consumer’s everyday life – food,” the brand said.

Lactel explained that it is focused on building trust with its consumers and that there is a need to increase regional brand awareness for its growing portfolio of products. “Through Kingdom Digital’s social media strategy, we believe we can connect with consumers organically and make meaningful impact as a lifestyle brand,” it added.

Kingdom Digital’s strategic planner, Mior Anwar, said consumers insights showed that yogurt plays multiple roles within the consumer’s lifestyle. Whether for the sake of health, satisfying a craving, or experimenting with recipes, it’s a versatile pantry item. “Due to that, we wanted to emphasise how Lactel combines healthy goodness with convenience, making it a marvel addition to any meal, for any palate,” Mior said.

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Sep 14

Milk brand Lactel appoints Kingdom Digital for social duties

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Kuala Lumpur, Malaysia – Lactel, a milk brand based in France, has recently appointed Kingdom Digital to handle the company’s social duties for its Malaysian market, following a pitch concluded in June that three agencies vied for.

Through the appointment, Kingdom Digital will be increasing social media engagement and spreading awareness about the credibility and heritage of Lactel as a leading milk brand. Said work will start this December, and will last for a year of work.

“We’re focused on building trust with our consumers. There’s a need to increase regional brand awareness for our growing portfolio of top-quality products. Through Kingdom Digital’s social media strategy, we believe we can connect with consumers organically and make a meaningful impact as a lifestyle brand,” Lactate said in a press statement.

The company also added that the agency stood out with their strong, creative pitch and well-rounded teamwork.

“Their consumer-centric and lifestyle-driven content strategy fit the kind of messaging we sought to put forward. Rather than a promotional or hard-sell approach, we aim to provide value in what is an integral part of our consumer’s everyday life — food,” they added.

Meanwhile, Mior Anwar, strategic planner at Kingdom Digital said, “Our consumer insights showed that yogurt plays multiple roles within the consumer’s lifestyle. Whether for the sake of health, satisfying a craving, or experimenting with recipes, it’s a versatile pantry item. Due to that, we wanted to emphasize how Lactel combines healthy goodness with convenience, making it a marvel addition to any meal, for any palate.”

Kingdom Digital has been winning several mandates this year, including mineral water brand Spritzer, Korean beauty brand MAKEHEAL, and Malaysian telco TIME dotCom, through its newest media subsidiary Rockstar Digital.

Sim Pei Xuan, senior digital content writer and Yee Sook Yan, digital art director at Kingdom Digital both further elaborated, “Lactel really is a mighty little marvel. We wanted to express how yogurt is one versatile ingredient that packs a punch full of nutritional benefits with endless possibilities to enjoy it. With a modern and minimalistic creative direction, alongside fresh and inspiring content, we are confident this approach will set the brand apart from industry competitors.”

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Sep 14

Kingdom Digital wins social mandate for Lactel

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Malaysian chilled dairy brand Lactel has awarded social duties to Kingdom Digital. The news follows a competitive pitch that took place in June.

The agency will head up the account for one year beginning this month.

“We’re focused on building trust with our consumers. There’s a need to increase regional brand awareness for our growing portfolio of top-quality products. Through Kingdom Digital’s social media strategy, we believe we can connect with consumers organically and make meaningful impact as a lifestyle brand,” said a statement from Lactel.

“Their consumer-centric and lifestyle-driven content strategy fit the kind of messaging we sought to put forward. Rather than a promotional or hard-sell approach, we aim to provide value in what is an integral part of our consumer’s everyday life — food.”

The agency’s main objectives include increasing social media engagement and spreading awareness about the credibility and heritage of Lactel as a leading milk brand.

“Our consumer insights showed that yogurt plays multiple roles within the consumer’s lifestyle. Whether for the sake of health, satisfying a craving, or experimenting with recipes, it’s a versatile pantry item,” added Mior Anwar, Kingdom Digital’s Strategic Planner.

“Due to that, we wanted to emphasise how Lactel combines healthy goodness with convenience, making it a marvel addition to any meal, for any palate.”

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Aug 07

KSK Land launches phygital interactive video mini-series for YOO8

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Giu Vicente on Unsplash

KSK Land, Malaysia’s leading lifestyle & design property company and developer of 8 Conlay, has teamed up with digital and social marketing agency Kingdom Digital to launch an immersive digital experience as a teaser to how one can experience the ‘art of living’ with Kempinski by showcasing the exclusive, five-star services provided by Kempinski to residents of YOO8.

Presented in 3 chapters, this virtual experience YOO8 offers users the opportunity to directly experience the hallmarks of Kempinski’s hospitality services from a first-person perspective. Launched recently, users will be provided with various scenarios that enable them to interact with these services, resulting in an intimate and first-person account of what it would be like to live as a resident of YOO8 serviced by Kempinski – the world’s tallest twisted twin residential towers.

“We have always looked at how we can uniquely provide an opportunity for people to experience what elevated living means by focusing on connecting emotionally with customers through crafted and meaningful experiences. This encompasses digital experiences as well which have become very much a part of modern-day life. The next step will be to translate these mini-movies into a physical experience that will take place at the YOO8 branded residences,” said Joanne Kua, CEO of KSK Group & MD of KSK Land.

Ryan Ong, CEO at Kingdom Digital said, “We’re beyond excited to help KSK Land bring their vision to life through this interactive video campaign. We’ve been working closely with the client and our video production partner to complete the filming in March. Then, we developed a microsite to centralise the campaign and to ensure a seamless experience for viewers. It’s a wondrous feeling seeing the campaign coming to fruition.”

The interactive video campaign features 3 different chapters focusing on different YOO8 ‘residents’ experiencing the luxury hospitality offered by Kempinski. The first YOO8 ‘resident’ is Mr. Leong, a loving husband who is planning a surprise anniversary celebration for his wife and how the “Lady in Red” steps in to help him perfectly plan the special occasion. The second YOO8 ‘resident’ is Winston, a Malaysian businessman residing in Hong Kong who, through the aid of Kempinski’s services, assists his son Jacob to settle comfortably into his new home at YOO8. Lastly, the third chapter is about Jillian, a YOO8 resident who was introduced at the end of the previous story. She utilises Kempinski’s services to plan her trendy social lifestyle that involves deciding between hanging out with her friends after a long week or getting some coffee
with her new neighbour.

To drive awareness and reach, the campaign is also supported by monthly teasers for each chapter that will be posted on social media as well as the new 8 Conlay mobile app. In order to generate leads, KSK Land has created a data-driven strategy to measure results from different touchpoints by highlighting specific Kempinski services to pique the interests of the audience and entice them to live vicariously through the main characters in this interactive story.

Kua added that by seamlessly integrating the “decision” format into the world of YOO8 serviced by Kempinski in a digitally interactive approach, allows KSK Land to use big data to understand the service and lifestyle preferences better for future residences of YOO8. “This will enable us to understand our customers more precisely on the back end, translating into designing and curating a better lifestyle when the YOO8 residences are completed next year at 8 Conlay.”

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Aug 06

Best creative agencies in Malaysia by The Fun Empire

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The Fun Empire has put together a list of creative agencies in Malaysia that have been making waves in the Creative industry. These Creative Agencies can help with branding, graphic design, web design and development and more. They are also great for helping you create new products and services for the future.

We are thrilled to be featured by The Fun Empire as part of the top creative agencies in the country, check out the full list and the original article on their website.

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