[Kuala Lumpur, Malaysia, 4 April 2024] – SAIC Motor Malaysia Sdn Bhd revved up the automotive scene with the electrifying debut of the legendary MG brand, showcasing its fully-electric marvels, the MG4 EV and MG ZS EV. The festivities kicked off with a digital bang and a glamorous launch extravaganza at MITEC, Kuala Lumpur.
A Century of British Swagger Meets Modern Zing
MG, born in the roaring ’20s (1924 to be precise), is like a fine shot of espresso – classic yet spirited! Combining vintage charm with cutting-edge tech, MG’s arrival in Malaysia promises to awaken a new era of exciting mobility for thrill-seeking drivers.
Ready to Plug, Play, and Slay
Their January 29th, 2024 launch blitz across digital platforms showcased the MG4 EV and MG ZS EV’s tech prowess, jaw-dropping designs, and igniting euphoria in a style that’s youthful, daring, and downright addictive.
SAIC Motor unleashed the MG4 EV and MG ZS EV at a dazzling launch bash in MITEC’s Grand Ballroom on March 27th, 2024, painting a vibrant picture of Malaysia’s automotive future.
Building Brand Equity and Share of Voice
“Being part of MG’s rebirth is an absolute honor. Together with our partners, we’re injecting Malaysia’s roads with adrenaline-packed driving adventures,” beams Mr. Phang Rick Kee, Head of Marketing at SAIC Motor Malaysia Sdn Bhd.
“We’re excited to be a part of SAIC Motor’s entrance into Malaysia,” quips Ryan Ong, Chief Executive Officer of Kingdom Digital. “Armed with our marketing wizardry, we’re set to catapult MG to the forefront of the automotive arena.”
A Sneak Peek into a Thrilling Tomorrow
This isn’t just a launch; it’s the ignition switch to SAIC Motor’s Malaysian dreams. The MG4 EV and MG ZS EV are just the beginning; brace for more jaw-dropping MG models, interactive joyrides, and a dazzling showcase at the KL International Motorshow later in 2024.
Beyond mere metal and wheels, SAIC Motor is crafting trust with Malaysian drivers. They’re weaving stories of heritage, uncompromising quality, and a bold, youthful spirit. In a world of price wars, they’re betting on innovation, quality, and an unparalleled driving saga.
Join the MG Movement: Embrace the “Dynamic in Every Drive”
Visit the MG Motor website at https://mgmalaysia.com and follow them on social media (Facebook: https://www.facebook.com/MGmotorMY, Instagram: @mgmotormy, TikTok: @mgmotormy) to learn more about the MG4 EV and MG ZS EV, and discover the joy of a truly dynamic driving experience.
About Morris Garages (MG)
MG has been ahead of its time since the car maker started out as Morris Garages in 1924. Now, a new generation can opt for a vehicle from this iconic brand. Refined, intelligent, connected, and ready for the future. MG’s clear mission is to make mobility accessible to all motorists who are ready to embrace a new electric lifestyle. Offering smart, practical, safe, fair-priced, and technologically advanced vehicles in different segments for different needs. MG cars are developed in the company’s design studios in Shanghai, in collaboration with our advanced design studio in London. MG is produced in China and already available in various countries. Since 2007, MG has been one of the brands of SAIC Motor, one of the Top 10 car manufacturers in the world.
About SAIC Motor
SAIC Motor is the largest auto company listed on China’s A-share market (Stock Code: 600104). Centering on users, it promotes the strategy of innovation-driven development and focuses on new-generation intelligent vehicles. The carmaker is also undergoing a transition to a user-oriented high-tech company with upgraded technologies, global businesses, and high-end brands and offering an enjoyable experience.
In 2023, SAIC Motor ranked 84th on the latest Fortune Global 500 list. It is the 19th time that SAIC Motor has made the list. SAIC Motor is involved in the R&D, production, and sale of both passenger and commercial vehicles. It is promoting the commercialization of new energy vehicles and connected cars and exploring the research and industrialization of intelligent technologies such as autonomous driving.
About SAIC Motor Malaysia Sdn Bhd
SAIC Motor Malaysia Sdn Bhd is an international subsidiary company of SAIC Motor and the official distributor of MG cars in Malaysia. SAIC Motor Malaysia plays a key role in handling distribution, sales and marketing, and after sales services.
About Kingdom Digital
Kingdom Digital has consistently proven itself as a creative agency, consistently pushing the boundaries of what is possible in the digital realm. With an impressive portfolio of award-winning campaigns, the agency has earned a reputation for transforming brands into strong, recognizable, and reputable icons. Their expertise spans across various industries, from e-commerce and technology to hospitality and healthcare.
