Kuala Lumpur, Malaysia – Germ protection brand Dettol in Malaysia has launched its latest campaign in celebration of Parents’ Day. The campaign was conceptualised by Dettol’s newly appointed digital agency, Kingdom Digital, and produced by Imagineers Film.
Titled ‘A Parent’s Promise: Keeping Our Children Protected & Loved’, the 3-minute film highlights the journey of new parents as they navigate the challenges and excitement of parenthood. The film features two sets of new and young parents — Reuben Kang and Kelly Kang, as well as Alam Wakaka and Alisya Najwa.
Through fun and relatable questions about their roles at home, such as who’s the stricter parent and who’s the chief hygiene officer, the film showcases the challenges that these new parents face in raising a little one while also highlighting the joy and rewards of parenthood.
Commenting on the campaign, Tiffany Tang, marketing director for health and hygiene of Malaysia, Singapore, and Vietnam of Dettol Malaysia, said, “We’re excited about this latest initiative for Parents’ Day. We believe our consumers who are new parents and going through the same thing will find the stories relatable.”
Tang added, “At Dettol, we understand that things may not always go according to plan in parenthood, so our hygiene solutions are designed to make it easy for them to feel protected, confident, assured, and have the peace of mind to take on whatever the day may bring.”
Edmund Lou, head of strategy of Kingdom Digital, also said, “We understand that new parents often turn to social media and influencers for advice and tips on navigating parenthood. That’s why we based our campaign concept on this human insight, featuring two pairs of young parents who are also content creators to share their experiences via an engaging online film.”
The campaign will be running for one month and the online film is now available to watch on Dettol’s social media channels and the influencers’ Instagram pages.
Credits
Dettol:
Marketing Manager of Malaysia, Singapore & Vietnam: Jill Yeap
Brand Manager of Malaysia, Singapore & Vietnam: Phoebe Tay
Kingdom Digital:
Strat Planning: Edmund Lou
Creative: Lee Ker Shin, Siew Woon Ting
Content: Nadhine Teo
Servicing: Nicholas Low, Edvin Chin, Lim Tan Ting
Kingdom Digital:
Strat Planning: Edmund Lou
Creative: Lee Ker Shin, Siew Woon Ting
Content: Nadhine Teo
Servicing: Nicholas Low, Edvin Chin, Lim Tan Ting
Imagineers Film:
Creative Director: Daniel Mok
Director: Reuben Kang, Koh Chien Han
Producer: Irwin Oon, Jonathan Toh
1st Assistant Director: Jonathan Toh
Dir. Of Photography: Irwin Oon
1st Camera Assistant/Cam B OP: Jetro Siew
2nd Camera Assistant/Cam C OP: Jorden Teo
Gaffer: Jaden Hew
Grip/Light: Victric Kor
Art Department: Jonathan Lee, Yuki Law, Eunice Wong
Production Manager: Emily Ho
Production Assistants: Jonathan Lee, Yuki Law, Eunice Wong
Sound: Chen Fuan Sheng
Makeup Artist: Yuki Ng
Casting: Emily Ho
Wardrobe: Emily Ho, Eunice Wong
Location: Jonathan Lee, Yuki Law, Eunice Wong
Offline/Online Editor: Wendy Pua
