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By Hans Teo

For your business to successfully thrive in the industry, you must first learn how to show off your products and services well. And what better way to do this than with the help of some of the best advertising agencies in Malaysia?

Promoting your business through advertising and branding are surefire methods of expanding your audience and gathering more revenue. From keeping up with digital ads to updating your social media, there are different ways to stay connected with your community.

Without further ado, we’ve gathered a list of the best advertising agencies in Malaysia. Read on below.

5. Kingdom Digital Solutions Sdn. Bhd.

Photo credit: Kingdom Digital Solutions Sdn. Bhd.

Established in 2007, Kingdom Digital is a multi-award-winning social and content marketing agency headquartered in Malaysia, with a growing presence in Singapore. The agency specialises in helping brands build lasting relationships with their consumers through innovative strategic planning and effective creative ideation.

Equipped with a talented team of digital strategists, creative thinkers and doers, Kingdom Digital continuously discover opportunities for brands to drive business growth and brand influence across the digital sphere. Their clientele includes Sime Darby Property, Grab, Moet Hennesy Diageo Malaysia, Kose, Mead Johnson, and many other brands.

Highlights

• Experienced in conceptualising and executing creative campaign and content driven by insight
• Established strong relationships with a wide variety of brands from different industries
• Their proprietary creative automation platform, Digital Creative Automation (DCA), helped brands to achieve personalisation at scale
• Named top 3 digital & independent agency in Malaysia

Check out the full list on Trusted Malaysia

We won a Gold and a Bronze award at the recent Mob-Ex Awards 2020! It’s an honour to be within the league of other strong contenders from the South Asian, Southeast Asian, and ANZ regions and have our work recognised as one of the most creative and strategic mobile marketing campaigns.

Take a look at our award-winning and shortlisted campaigns:

ookyo x Dan Khoo PUBG campaign

Awarded Gold for Best Use of KOL

Digital telco ookyo was keen on building its brand presence among the millennial market. Leveraging on the insight that eSports was becoming a popular activity among this audience, we collaborated with renowned YouTuber Dan Khoo and other gaming influencers – Faiz Dickie, Adam “SparTanker” Faiz, Talitha Tan, and Ernest Ng – to create an entertaining real-life PUBG video.

See The Case Study

Nutox Wheel of Radiance CNY campaign

Awarded Bronze for Best Use of Mobile – Beauty
Shortlisted for Best User Experience

To help Nutox connect with its audience and stay relevant during the festive period, we launched a dedicated microsite where users could create personalised ang pows and share them with their loved ones. To increase interaction, we also created the ‘Wheel of Radiance’ game, where users could spin the digitised wheel for a chance at winning Nutox prizes.

Spin The Wheel

LANEIGE Cica Hunt: A WebAR campaign

Shortlisted for Best Use of Interactive Media / AR & VR
Shortlisted for Most Innovative Use of Mobile Technology

To help LANEIGE bring awareness to its Cica Sleeping Mask, we conceptualised a fun, innovative campaign which centred on educating consumers on the unique ‘Cica’ ingredient. We personified ‘Cica’ as the main character in a location-enabled web-based AR game.

Find Out More

Gery: #ConfirmedSatisfied content strategy

Shortlisted for Best Social Media Strategy

As Gery Malaysia was looking to raise its brand awareness among Malaysians, we conceptualised “#ConfirmedSatisfied” – a social media strategy where we animated Gery’s Cheese Crackers and Chocolatos snacks into cute characters to increase the brand’s relatability. These characters were featured in quirky situations and viral social media trends paired with witty Malaysian slangs which resonated well with its audience.

Visit Gery’s Facebook

Asia Pulp & Paper (APP) has appointed Malaysia-based Kingdom Digital to manage digital duties for its tissue brand PASEO Singapore. The appointment follows a virtual pitch in March, in light of the COVID-19 pandemic and will run for six months. The appointment commenced in October and the agency will be responsible for social media management, including content planning and development, community management, as well as influencer campaign executions for PASEO Singapore.

Work for the brand has already rolled out, with both parties working to promote the launch of PASEO’s first-of-its-kind colouring facial tissue box – PASEO Kids Facial Box. Through the PASEO Kids Facial Box, the company hopes to bring the imagination of both kids and adults to life via the art of colouring. This is also a continued effort from the APP Group to spread awareness on the importance of wildlife protection and conservation.

The product comes in two designs. The first concept features pictures of endangered animals from Indonesia’s rich biodiversity, while the second concept features playful dolphins, which has become synonymous to the brand as a result of its popular dolphin-print toilet tissue range.

Kingdom Digital featured the various ways the facial box fits into the everyday life of Singaporean families through relevant content on PASEO’s Facebook and Instagram channels.

To boost visibility, Kingdom Digital also tied up with popular mummy influencers Clara Chan and Vanny Tang to raise awareness for the product and drive participation for the PASEO’s Kids Facial Box colouring contest, in collaboration with Crayola Singapore. To participate, consumers can purchase the tissue box, colour it and submit a photo of the finished product with a creative caption in the comments section of PASEO’s Facebook contest post. The contest ends on 31 December this year.

Christina Lye, country head for APP commercial, Singapore, said besides demonstrating a good understanding of the dynamic digital media scene, Kingdom Digital’s strategic recommendation and creative pitch for PASEO was also distinctive. “Through this partnership with Kingdom Digital, we look forward to increasing PASEO’s engagement with our consumers,” Lye added.

Meanwhile, Kingdom Digital’s CEO Ryan Ong said: “Backed by our refined digital expertise and highly-experienced team, we look forward to helping PASEO strengthen top-of-mind awareness and establish its position as the preferred premium quality tissue brand among consumers.”

The agency broke into Singapore last year – marking its first foray into the international market. Kingdom Digital has since bolstered the Singaporean team with a senior content strategist along with a digital account manager, who will be working closely with the local clients.

Originally posted on Marketing-Interactive

Moët Hennessy Diageo Malaysia has appointed Kingdom Digital as the digital agency to handle its Diageo portfolio, specifically Johnnie Walker and Singleton. The appointment was made in September following a pitch in April.

“We are thrilled to partner with Kingdom Digital,” said Rajesh Joshi, Marketing Director of Moët Hennessy Diageo Malaysia, Diageo Brands. “The agency has demonstrated a good understanding of our brands, digital strategy, and goals in driving our business forward through innovative ideas. We look forward to producing campaigns that resonate well with our brands’ audiences and deliver exciting work for the Malaysian market.”

Kingdom Digital will be responsible for assisting both Johnnie Walker and Singleton brands in their content planning and creation, creative development, along with social media management and performance analysis. The appointment is for a period of four months, with the possibility for extension.

“It’s an honor for us to work with such esteemed brands,” said Ryan Ong, Kingdom Digital’s CEO. “Through this partnership, we are confident that we’ll be able to assist Johnnie Walker and Singleton in strengthening their brand awareness and expanding their reach through a more digital-first approach.”

One of the agency’s first campaigns for the Johnnie Walker brand includes promoting their newly-launched limited-edition John Walker & Sons XR 21 – The Legacy Collection. The latest collection aims to celebrate the rich heritage and diversity of the Malaysian Chinese communities.

To support this, Kingdom Digital produced a short, animated video that centered on the intricate heritage of the Cantonese, Hakka, and Hokkien clans. The video was released in early November on Johnnie Walker’s Facebook.

The second phase of the XR 21 Legacy Collection campaign, set to roll out in December, will focus on a few other Chinese communities. Aside from digital asset development and video production for the campaign, Kingdom Digital will also be leveraging Johnnie Walker’s social media channels for further visibility.

Originally posted on Branding in Asia

Kuala Lumpur, Malaysia – The Malaysian branch of global alcohol beverage manufacturer Moët Hennessy Diageo has appointed Kingdom Digital as its digital agency to handle the Diageo portfolio, specifically Scotch whisky brand Johnnie Walker and its single malt Scotch whisky brand Singleton. The agency was appointed in September following a pitch in April.

Under the appointment, Kingdom Digital will be responsible for assisting both Johnnie Walker and Singleton brands in their content planning and creation, creative development, along with social media management and performance analysis. The agency said the appointment is for a period of four months, with a possibility of extension.

Rajesh Joshi, marketing director of Moët Hennessy Diageo Malaysia for Diageo brands, said, “We are thrilled to partner with Kingdom Digital. The agency has demonstrated a good understanding of our brands, digital strategy, and goals in driving our business forward through innovative ideas. We look forward to producing campaigns that resonate well with our brands’ audiences and deliver exciting work for the Malaysian market.”

Meanwhile, Kingdom Digital’s CEO Ryan Ong commented, “It’s an honor for us to work with such esteemed brands. Through this partnership, we are confident that we’ll be able to assist Johnnie Walker and Singleton in strengthening their brand awareness and expanding their reach through a more digital-first approach.”

One of the agency’s first campaigns for Johnnie Walker includes promoting its newly-launched limited-edition John Walker & Sons XR 21 – The Legacy Collection. The latest collection aims to celebrate the rich heritage and diversity of the Malaysian Chinese communities.

To support this, Kingdom Digital produced a short, animated video that centered on the intricate heritage of the Cantonese, Hakka, and Hokkien clans. The video was released early November on Johnnie Walker’s Facebook.

The second phase of the XR 21 Legacy Collection campaign, set to roll out in December, will be focusing on a few other Chinese communities. Aside from digital asset development and video production for the campaign, Kingdom Digital will also be leveraging on Johnnie Walker’s social media channels for further visibility.

Originally posted on Marketech APAC